A

Project Report
ON

An Analysis of the Farmer

Preferences of Branded Paddy Seeds
 CONTENTS

Introduction

Season & Time Duration

Crope Rotations

Sowing process

Production

Findings

Cunclusion
 Introduction

India is one of the major paddy producing and consuming

countries in the world. Paddy is also the single most
important crop in Indian agriculture. It is produced in all the
states of the country and is part of the staple diet of a very
large section of the Indian population. Paddy is a wet
season crop and primarily grown under assured rainfall or
irrigation. At present paddy is cultivated in India with
irrigation coverage of only 45 per cent.
 Season & Time Duration
In India there are two seasons for agriculture Khareef
(winter) and Rabi (summer). Most of the paddy
production (around 88 per cent) is in the autumn
season in which the sowing is done between 1st June
to last week of July and harvesting is between Oct. and
December.
 Crope Rotations
Irrigated Area

Paddy - wheat
Paddy – potato – urad (black gram)
Paddy – toria –wheat
Paddy – wheat – moong (green gram)
Paddy – potato – moong (green gram)
Paddy – pea (for pods) - moong (green gram)

Unirrigated Area

Paddy – gram
Paddy – Mustered
Paddy - pea
Sowing process

Paddy Nurseries

PaddyTransplanting

Weed Control

Water management

Fertilizer & Nutrient for Paddy

 t io n
o du c
Pr
 Findings

 70% farmers prefer branded hybrid seeds and

20% of them prefer research seeds and only 10%
prefer local seeds.

 The yield of branded hybrid seeds is 25 - 35

Quintals per acre against the 10-15 quintal per acre
of local seeds.

 Consumer prefer is in the range of 160-210

rupees against 30-80 rupees of local & research
seeds.
 THAN
K Y U
Thank
You.…