Innovation week 2014: September 24th-26th

CGBP Preparation course manual

Dr. Eileen Daspro
Marco Antonio Parra Galvn
A01630515

Global business management

Strategic planning is a process of defining its direction, and making decisions
on allocating its resources to pursue this strategy. It sets goals, examines
alternatives, and develops plans to reach goals.
The key questions are:
What do they do well now?
What capabilities do they want to develop?
How will they get there?
What businesses should they be in?

Domestic vs. International planning
There are more extensive language on international planning
On international planning the market homogeneity is heterogeneous
The market research needs more work on the international planning
than the domestic
The business environment in domestic planning is relatively more stable
and predictable than the international planning
The financial environment in domestic planning is better established
than the international planning because the international can have
inflationary and cyclical changes or other expectations.

The marketing Myopia
It consists of the research of the most successful companies strategies focusing
on meeting consumer needs not selling companys products and trying to
define themselves more broadly to insure sustainable growth.

Core competence of a corporation
The companys core competencies are the things that any company can do
better than his competitors in the critical, central areas of the company where
the most value is added to your products.

The companys vision statement
Is the definition of profit, people, portfolio, partners, planet, and that things to
organize the worlds information and make it accessible and useful?

Core competence Tests
Does it provide me with access to new markets? Its an advantage.
Does it contribute to product development? To be competitive.
Is it difficult to imitate? Its sustainable.

Mission statement
The mission defines the fundamental purpose of an organization describing
why it exists and its path to achieve the vision.
Concentrating in costumers, products, markets, technologies, employees and
values

Vision statement
It defines the desired or intended future state of an organization in
terms of its fundamental objective