Definition of research: To investigate/study into a particular area/topic.

Definition of plan: To make a detailed proposal for doing or achieving

something.

To create our horror trailer my group and I will need to create a
concept (the film idea)
We will then need to create a mood board of horror films similar to our
storyline, which we would have to research
Next we would need to collate our ideas in order to create a pitch and
present it to a sample of our target audience
We would watch several trailers to observe: the cinematography,
editing, sound and mise-en-scene. We would do this so that we would
be able to see what makes a horror film trailer horror (generic
conventions)
We would then allocate roles during the production to use time
efficiently.