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sage.

laiyee says:
asami... i havnet read the case study yet
says:
hi, shafique^^
laiyee says:
have you read it?
ok.. i think we should briefly talk about this here...
says:
yeah..a bit^^;
shafique says:
not read it yet
laiyee says:
ok... 10mins to go throught it
sorry asami
says:
its ok!
laiyee says:
okay..i think i have an idea
says:
whats your idea?
laiyee says:
We need to improve the sales of Kristal
says:
yes
laiyee says:
And we need to listen to comments from consumers that Michael uploaded in EKU
shafique says:
really?
says:
oops!! i havent read it!!
shafique says:
lol
heheh
ive read the conversations
laiyee says:
yah me too..
shafique says:
nothing much act
laiyee says:
so the problems are too expensive, and not many people know about it
I think what we can do about it is change the packing to reduce the production co
st?
Probably we can change the glass bottle into recyclable plastic bottles cause pla
stics are cheaper
says:
yes
laiyee says:
It is not so environmental friendly and maybe not that good for health, but it mi
ght help increase sales if it looks affordable
says:
I agree with your idea, and I think we should change the size of a bottle
shafique says:
may be..
says:
It's too big to bring out, but too small to kee in fridge
shafique says:
I think the marketing strategy isnt right actually
they should sell it to most common stores like supermarkets and convenience store
s
laiyee says:
Okay...Come to think of it again,ur aim is on customers who are health conscious.
So changing the packing into plastics is not a very good idea
shafique says:
cause most people do not go to health food shop
laiyee says:
Maybe we should focus on marketing strategy
just like what you say
and size..i agree
Asami's idea to change into smaller size is good
1 litre is really too inconvenient
says:
How about the price?
Do you think $3 is ok to buy it?
laiyee says:
nop.. if it's smaller in size, we can lower the price
shafique says:
yup.
laiyee says:
SO people wouldn't think that they are paying a lot if it's cheaper
eventhough it is actually the same
shafique says:
the price just right for the quality of the water they produce
laiyee says:
we just have to play a little with customer's physcology
so if it it's 500ml, we can sell it for $1.5?
because we can't lower the price too much orelse our healthy water is not going t
o appear special and better.
Anyway our product is really quality stuff, and thus, the price difference
I guess
says:
ok
shafique says:
i think they should create a target group for their product more specific
not just healthy lifestyle ppls.
says:
for example?
shafique says:
may be they should focus to the old ppl
laiyee says:
Old people? I don't think old people would invest in buying bottled water
shafique says:
if they want to live longer they will then
laiyee says:
Maybe we should focus on youngsters and working young people.
And make it something trendy and cool to drink this water
Target on young people who are concern about health and lifestyle
says:
or I think if our sells point is healty water, we sould better tell about the ing
redients.
If customers know it is including mineral, Mg,,, they will be interested.
laiyee says:
It's a good idea to emphasize on that
shafique says:
and costumers should know how this product helps them
says:
yep^^
laiyee says:
Hmm... so we are changing the packing of Kristal water
We make them into smaller size and change the printing label on it
says:
the problem is the cost, then
Im not sure we can do it or not..
shafique says:
we cannot simply cut the price withount changing anything on the product
laiyee says:
And look at the market share of Fontainbleau which is more than our company altho
ugh their product is more expensive than outs
our*
So I think it is not very much about the price
We just need to change the way we selling it
Do you all agree? Or we still need to cut the price?
shafique says:
i agree..price isnt the problem act
says:
I agree
we should do it anyway if the selling will improve
laiyee says:
ANd what you all think about selling them at health food store and Delicatessens?
shafique says:
in my opinion, most people dont know about the product
says:
Its too specific to sell our product..
laiyee says:
I think it becomes a very uncomman drink
uncommon*
shafique says:
and the marketing strategy is really bad
laiyee says:
yes...
says:
absolutely
shafique says:
and the we should do smothing to let ppl know about kristal
laiyee says:
I don't think supermarket is a good idea to sell our product at, because people w
ould definitely compare our products with so many other brands out there
shafique says:
maybe a bunch of sale
or maybe sponsor a drink to any huge ceremony
or anything in order to let people know about kristal
laiyee says:
Hmm.. that's a way to promote
shafique says:
and they should easily buy them in common stores
laiyee says:
Maybe we can sponsor to Adidas or football team for games?
It's a fast way to get people know about our drink
shafique says:
or just let well know ppl in our CF
laiyee says:
and we would be able to aim on the right target group which are youngsters and wo
rking group people
says:
I think some sports production is a good idea
laiyee says:
I agree as well on selling them at convenience store that are more well known lik
e 7-eleven
shafique says:
yup
laiyee says:
But not at supermarket
shafique says:
y?
maybe in supermarket they should sell kristal in huge quatities
laiyee says:
I don't think we should have them in supermarket because our target is not on fam
ilies.
We target more on young people who are always on the go
says:
I agree
shafique says:
yup
laiyee says:
Maybe we can sell them at high class pubs
says:
young people prifer convenience stores
laiyee says:
I know we probably won't be able to sell a lot in pubs because people go to pubs
for alcohol, but in case they need water
It will be our Kristal water. I am sure people that willing to spend drinking alc
ohol in high class places would be willing to spend on our $1.5 Kristal water
And again., we target on the right group and sort of get our water advertised
says:
or just the place selling alcohol?
shafique says:
but people drink alcohol arent the group that want healthy lifestyle
says:
not only pobs, any bar or clubs?
laiyee says:
They might not want healthy lifestyle..but they do want to have a lifestyle
shafique says:
+golf clubs
laiyee says:
Asami: What do you mean by place that sell alcohol?
says:
I mean we dont need to focus on only pubs
I thought
but selling at a sports gym might be better^^
laiyee says:
Yah.. that's an idea too. Then we have to make the design on it looks sporty
Sporty and classy
says:
yeah^^
shafique says:
ok
other marketing strategy?
laiyee says:
So what would be our slogan?
I think that pretty much about marketing strategy
We've got right target group and places to sell our product
shafique says:
and packet size
laiyee says:
Now, we just need to make our product to appear as aattractive as possible to our
target group
shafique says:
yup
laiyee says:
Yah.. and packet size
That's about it.
Slogan... can you guys think of any?
says:
I think we should mention about health
shafique says:
must have 'pure' word because its kristal specialty
laiyee says:
Sporty and classy, that's all you need to be sexy!
Okay..maybe mine is not that pure
shafique says:
lol
huhu
laiyee says:
hahah
says:
hahaha
shafique says:
or we dont need that pure word
hhahah
it jsut make it harder act
laiyee says:
Yah.. maybe need to sound healthy
says:
how about "Pure drink makes the Healthest Life"?
I thought simple and strong one is the best
laiyee says:
That's right... you make a point there cause we need to be aware our target is on
people who are health conscious as well
shafique says:
healthier life through healtier drink
huhu
laiyee says:
'Purer water for healthier lifestyle'
shafique says:
yeay
yeay!!!
laiyee says:
You think my slogan is good?
says:
Thats nice one^^
laiyee says:
Thank you
shafique says:
impressive
huhu
as conclusion?
laiyee says:
Then we can go with 'Purer water for healthier lifestyle'
Alaska Spring Water
says:
yes
our new slogan^^
laiyee says:
Okay..i think it should sell better with this new approach of relaunching
shafique says:
i hope so
says:
me too
shafique says:
and i belive it better than before
laiyee says:
Yes...we need to beat our competitor which is Fontainbleau. And I believe we've g
ot some new way to sell our products
We can do better this time. So we are done here.
Great job everyone.
shafique says:
ok...gj
btw
what should i do knw?
save this and send to Micheal via e mail??
laiyee says:
Print it out and bring to class on Monday?
shafique says:
including that screen shot?
ok2
laiyee says:
Am i right asami?
says:
do u know how to do it?
shafique says:
ill do both if we dont sure about this
may be i know
just save rite?
laiyee says:
Yes... Shafique is a computer whiz
He can do it :
shafique says:
lul
says:
but is it including time?
shafique says:
time i ve already screenshot
laiyee says:
The first page, if he printed at that time itself, there should be time on it
says:
ok
cool
laiyee says:
Okay great job people
shafique says:
gj
c u asami n laiyee
laiyee says:
Alright see you guys on Monday
shafique says:
have a great weekend
like me
says:
now back to prepare for midterm...
laiyee says:
Bye~
Good luck for your midterm~
shafique says:
buhbye
gl
hf
says:
good night!!!
laiyee says:
Good night
shafique says:
bb