This document outlines an analysis of Marks & Spencer's market position and financial performance. It discusses conducting a market position matrix analysis, listing problems, analyzing sales volume and profitability trends, performing a root cause analysis through questioning, comparing forecasting and production methods to other companies, and developing recommendations. Recommendations will be formed after further research and combining findings.
This document outlines an analysis of Marks & Spencer's market position and financial performance. It discusses conducting a market position matrix analysis, listing problems, analyzing sales volume and profitability trends, performing a root cause analysis through questioning, comparing forecasting and production methods to other companies, and developing recommendations. Recommendations will be formed after further research and combining findings.
This document outlines an analysis of Marks & Spencer's market position and financial performance. It discusses conducting a market position matrix analysis, listing problems, analyzing sales volume and profitability trends, performing a root cause analysis through questioning, comparing forecasting and production methods to other companies, and developing recommendations. Recommendations will be formed after further research and combining findings.
About business area of M&S - Food, General merchandizing, Apparel, etc.
Market Position Analysis - Luc Market Position Matrix - I think we could show the market capitalization of apparel industry & some other data additionally. - Some data in Christians findings could be useful for this part.
List of Problems - Kritika Problems Financial Performances - Kritika Sales volume & Profitability Root Cause Analysis - Mo Sales volume & Profitability - About continuous Why? + Why? + questioning process to find the solution.
Forecasting Issue - Comparison to other companies. Production type issue - Comparison to Zara Root Cause Analysis - Mo Sales volume & Profitability - About continuous Why? + Why? + questioning process to find the solution.
Forecasting Issue - Comparison to other companies. Production type issue - Comparison to Zara Recommendations - Christian Recommendation for forecasting issue Recommendations - Kawita Production type issue Recommendations - Kawita Production type issue Outcome expectation We will talk about this section after researching and combining what we have.