100 Ways to Increase More Sales

For Your Business!

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1' -no. your custo(ers
/ar!et your pro"uct to the correct custo(er 0ase 0y kno.in! .ho your custo(ers
are an" .hat their (oti1ations are'
2' Sur1eys
Create a sur1ey to 3in" out .hat (oti1ates your custo(ers to 0uy an" ha1e
4uestions .hose ans.ers .ill tell you .here an" ho. to reach your tar!et (arket'
5o re(e(0er to o33er a !i3t or "iscount 3or co(pletin! your sur1ey'
6' Free in3or(ation / 3actsheet
7se a t.o*step approach to increase con1ersions' First8 o33er 3ree 0usiness relate"
in3or(ation to potential custo(ers that sho.cases your e9pertise' :"" these
potentials into your (ailin! list an" 0uil" a relationship .ith the( 0y connectin!
.ith the( o3ten'
;' Mail special !reetin! car"s
Fro(your sur1ey8 you .oul" ha1e !otten the 0irth"ay "ates o3 your custo(ers' Mail
special 0irth"ay !reetin! car"s to your custo(ers an" inclu"e a coupon or special
o33er or tell the(a0out your pro"uct that they shoul" !i1e the(sel1es as a !i3t' You
can "uplicate this .ith other special occasions as .ell'
<' =artnerships
By tea(in! up .ith another 0usiness .hich is relate" to your pro"uct8 a"1ertisin!
costs can 0e share" .ith that co(pany so that you can print hi!h*4uality an" lar!er
a"s (ore a33or"a0ly' Co(panies that ha1e pro"ucts .hich co(ple(ent yours are
potentially !reat partners to .ork .ith'
>' Co((it(ent an" consistency
Stu"ies sho.e" that a repeate" (essa!e is o3ten .ell re(e(0ere"' Co((it to
consistently sen" (ailers to the sa(e !roup o3 people in your tar!et (arket' For
a"1ertisin!8 "o it .hene1er a33or"a0le'
?' Makin! the call
7sin! the phone .ill allo.you to achie1e 3aster results .ith (ini(al costs' @esearch
has sai" that response 3ro(100 phone calls is si(ilar to 1000 pieces o3 (ail' In
a""ition8 you .ill also !enerate !reater input an" 3ee"0ack'
A' Increase =ricin!
=eople o3ten associate pre(iu(pro"ucts .ith hi!her prices there3ore8 it is a"1isa0le
to raise your prices 0ecause that separates you 3ro(the cro." an" i(plies that your
pro"uct is 0etter an" "eser1es the pre(iu(price' Ho.e1er8 "o take special care
that the custo(er (ust see the 1alue o3 the hi!her price'
B' Cre"i0ility o3 tren"s an" current e1ents
Consi"er tyin! your pro"uct or ser1ice .ith tren"s or current e1ents 0ecause this
allo.s you to !ain 1alua0le cre"i0ility an" interest 0y association .ith popular
!roups'
10' =ersonaliCe your 0usiness
7tiliCe photos o3 you an" others in pro(otional (aterials 0ecause this con1eys
3rien"liness an" 0uil"s con3i"ence in your co(pany' Con1ersions are "ra(atically
hi!her .hen pictures are use"'
11' Di(ite" /i(e Enly
7se ti(e li(its on your o33ers an" pro(otional (aterials' /his is to encoura!e action
to 0e taken 0y your potential custo(ers'
12' Fear or pain o3 loss
/he 3ear or pain o3 loss is a 1ery po.er3ul sales*0oostin! tool' F(otions such as these
can 0e sti(ulate" 0y pro"ucts that increase personal security8 personal sa3ety8
personal sa3ety or health' Make your potential custo(ers 3eel that i3 they "onGt !et
your pro"uct or ser1ice no.8 they .ill (iss out on so(ethin!'
16' Me"ia relations
=itch to local pu0lications a0out your 0usiness 0y sen"in! letters co1erin! topics
relate" to your pro"uct or ser1ice' :"" an e9tra e"!e to your pitch 0y connectin!
your pro"uct or 0usiness to so(e current e1ent that is (akin! .a1es in the (arket'
/his helps you to !ain .i"e e9posure as your na(e an" 0usiness .ill 0e printe"
to!ether .ith your letter i3 it !ets pu0lishe" an" you .ill 0e percei1e" as the e9pert
in your 3iel"'
1;' Don! ter( a"1ertise(ents
I3 you are 0uyin! a"1ertise(ents8 0uy those that last 3or (onths' So(e e9a(ples
inclu"e8 (a!netic si!ns 3or cars or 1ans8 car "ecals8 puttin! si!ns on truck tail!ates
an" rear .in"o.s8 stickers on /*shirts8 "esi!n the outsi"e o3 the 0rochure to 0e
per(anent an" the insi"e 3or 3uture chan!es etc'
1<' =ro(otional Materials
Business car"s8 letterhea"s8 0rochures an" packa!in! (aterials are to 0e e9a(ine"
to 0e 3irst class 0ut they "o not necessarily nee" to 0e e9pensi1e'
1>' Business Car"s
Your 0usiness car" can o3ten 0e the 3irst i(pression a potential client has o3 you'
@esearch an" see .hat your co(petitors are "oin! an" 0est the(.ith yours' Hi1e
your 0usiness car"s to 0usiness associates .ho (i!ht 0e a0le to pro(ote your
0usiness8 to e1eryone you (eet an" you coul" e1en put one in e1ery letter you sen"
out'
1?' Be !rate3ul
=eople re(e(0er your kin"ness' /here are (any thin!s you can 0e !rate3ul a0out8
so(eone .ho re3ers 0usiness to you8 relia0le suppliers etc' You can thank people
.ith a special o33er8 (ake a personaliCe" thank you car"8 phone phone call8
"iscounts8 3lo.ers8 "inner or e1en a co((ission'
1A' Business Car"s 3or :ll F(ployees
Your e(ployees .ill 0e prou" to lea1e the 0usiness car"s you print 3or the(
custo(iCe" .ith their na(es .ith e1ery custo(er an" e1ery prospect' /hey (ay
e1en pass car"s to their 3rien"s an" relati1es an" your na(e .ill 0e in (any (ore
places'
1B' Follo. the success3ul
I"enti3y the .inners in your in"ustry an" analyse their (arketin! strate!ies' =ick out
the ones that you can use to i(pro1e on the(an" a"apt the(to your o.n
0usiness'
20' Er!aniCe =arties / F1ents
Sen" out party in1itations to clients an" 3rien"s an" plan an e1ent to "e(onstrate
your pro"uct or ser1ice' Make the 0uyin! process easier 3or your custo(ers 0y
eli(inatin! all the lon! co(plicate" pay(ent (etho"s' Det the (e"ia kno. a0out
that you are un1eilin! interestin! ne. pro"ucts'
21' Sincerity
=eople can 3eel it .hen you .ant to sell the(so(ethin! an" that is an
unco(3orta0le 3eelin!' Henuinely o33er custo(ers use3ul pro"ucts an" ser1ices that
(ake you an" the(happy' Follo.your passion8 "o .hat you lo1e an" the (oney
.ill 3ollo.'
22' Set up an a"1isory 0oar"
For a 0usiness to !ro.8 you nee" honest 3ee"0ack 3ro(people you can trust' So(e
o3 the 3ee"0ack (ay 0e harsh 0ut this is a !oo" thin! 0ecause you can take those
opinions an" .ork on i(pro1in! your 0usiness' Het these people I3rien"s8 3a(ily8
0usiness associates .hose opinions an" Ju"!(ent you 1alueK to criti4ue e1ery aspect
o3 your 0usiness so that you can !et a "i33erent look at your 0usiness'
26' 7se : 5ipstick Lo.:n" /hen
5urin! the course o3 your presentation in e9plainin! your pro"uct or ser1ice to
potential clients8 pause e1ery no.an" then to ask the au"ience a 4uestion' /his is to
check .hether your e9planation has 0een recei1e" 0y the other party' You canMt sell
your pro"uct or ser1ice i3 your (essa!e is not 0ein! recei1e"'
2;' Le1er :ssu(e
:ssu(ptions are o3ten stu(0lin! 0locks e1en 0e3ore you present your pro"uct or
ser1ice to a potential client' It o3ten ste(s 3ro( you not ha1in! the con3i"ence in
your pro"uct or ser1ice' Ha1e a stron! 0elie3 in your 0usiness an" the nee" it 3ills'
2<' : 0ite at a ti(e
Ho."o you eat an elephantN : 0ite at a ti(e' @eputa0le an" success3ul co(panies
"i" not start out e9plo"in! (illions o3 "ollars in pro3it8 they starte" out s(all' So
continue to stay 3ocuse" an" "eter(ine" a0out the success o3 your co(pany e1en
thou!h you are not at the pinnacle o3 success yet'
2>' =u0lic Di0rary
/he li0rary has a co(prehensi1e collection o3 0usiness 0ooks' :lthou!h their list is
not e9hausti1e8 at least you ha1e !ot so(e.here to start i3 you nee"e" to learn
so(ethin! that can help you in your 0usiness' You can also sa1e ti(e in research
0ecause you can ask li0rarians 3or the in3or(ation you nee" an" they .ill 3in" it 3or
you' Lot all the 0ooks you loane" are suita0le 3or your 0usiness' @ea" o1er the
0ooks an" then select an" 0uy the ones you .ant to a"" to your o.n 0usiness
li0rary'
2?' 7se Ene Me"ia to 5irect Your Custo(er /o :nother
I3 your tar!et (arket research tol" you that the (ost popular channel to reach your
tar!et au"ience is throu!h one (e"ia 0ut your pro"uct or ser1ice .orks 0etter on
another (e"ia channel8 use the (e"ia popular to your tar!et (arket to "irect your
potential clients to the other (e"ia channel that is (ore e33ecti1e in sen"in! the
(essa!e o3 your pro"uct or ser1ice'
2A' In1ite Co(plaints :0out Your Business Er =ro"uct
/his point concerns a3ter*purchase custo(er ser1ice' Call your custo(ers a3ter the
sale is (a"e or sen" the(a post car" to ask ho.is the per3or(ance o3 your pro"uct
or 4uality o3 your ser1ice' I3 there .as any pro0le(8 at least you can recti3y it .ith
i((e"iate pro(ptness8 rather than hearin! the co(plaint 3ro(other channels'
2B' Sloppy success is 0etter than per3ect (e"iocrity
Your co((unications (aterials .ill ne1er 0e 100Oper3ect' It can al.ays 0e
i(pro1e" on or re1ise"' /hereGs a sayin! that !oes PSloppy success is 0etter than
per3ect (e"iocrityQ' When you ha1e a pro"uct that can sa1e the .orl"8 it is (ore
i(portant to !et the (essa!e out there as 3ast as you can' /he (ore you "elay8 the
(ore chances you are pro1i"in! 3or 3ello. co(petitors to latch on your i"ea an"
reach your custo(ers 3aster than you can'
60' S.ipe Files
Collect an" co(pile a list o3 !oo" a"s an" 0rochures into a s.ipe' 7se this 3ile as a
3or(o3 inspiration .hen you e9perience a creati1e 0lock .hen "esi!nin! your o.n
a"1ertisin!' 5onGt copy the(entirely 0ut a"apt the use o3 it to your o.n 0usiness'
61' =ut yoursel3 in your custo(ersG shoes
5onGt assu(e so(ethin! to 0e i(portant to you .orks the sa(e 3or your custo(ers'
:l.ays put yoursel3 in your custo(ersG shoes an" look at it 3ro(your custo(ersG
point o3 1ie.8 not the co(panyGs' /he rule is Rtake care o3 the custo(er an" heMll
take care o3 the co(panyR'
62' Ho the e9tra (ile * !i1e your custo(ers (ore than they e9pecte"
Ho the e9tra (ile to surprise your custo(ers .ith (ore 1alue 0eyon" .hat your
pro"uct or ser1ice o33ers'
66' /alk to suppliers an" 1en"ors
Het co(petitor in3or(ation 3ro(your suppliers an" 1en"ors' By 0uil"in! a
relationship .ith the(8 they (i!ht8 unkno.in!ly8 !i1e you crucial in3or(ation a0out
your co(petitorsG 3uture plans throu!h casual talk' :lternati1ely8 you can 0uy the
stocks o3 your co(petitorGs co(pany i3 it is pu0lic*liste"' :s a stockhol"er you .ill
recei1e all their annual an" 4uarterly reports'
6;' -no. the "e(o!raphics o3 your sales area
-no.in! the "e(o!raphics o3 your tar!et au"ience is i(portant 0ecause only then
.ill you !et i"eas a0out ho. to (arket your pro"uct or ser1ice to the(' You can !et
such in3or(ation 3ro(local ne.spapers 0y askin! the(3or an a"1ertisin! rate kit'
So(e other places you can research are the local cha(0er o3 co((erce8 the city
plannin! co((ission8 the pu0lic li0rary or local /S an" ra"io stations'
6<' Su0scri0e to in"ustry (a!aCines
Het a list o3 (a!aCines 3ro(your pu0lic li0rary' Su0scri0in! to tra"e (a!aCines
relate" to your in"ustry help you keep up .ith the .hatGs happenin! in your
in"ustry'
6>' Su0scri0e to (a!aCines that help your 0usiness sel3*estee(
I((erse yoursel3 .ith positi1e 0usiness (essa!es 0y su0scri0in! to (a!aCines that
help 0uil" your 0usiness sel3*estee(' @ea" the success stories o3 entrepreneurs an"
0usiness people'
6?' Toin or!aniCations that can help you
Toin or!aniCations that support your in"ustry' You can 3in" the list o3 such
or!aniCations at your local pu0lic li0rary or online' Ho 3or con1entions or!aniCe" 0y
those or!aniCations an" net.ork .ith the people .ho are in the sa(e in"ustry as
you to e9chan!e 0usiness pro(otion an" (arketin! i"eas or strate!ies' /here is
al.ays so(eone at these (eetin!s .ho can help you succee"'
6A' Matchin! a co(petitorMs o33er
E33er a 0etter "eal 3or a shorter ti(e' Di(it your irresisti0le o33er an" you .ill still
"rain o33 a lot o3 his custo(ers on a 0usy sale "ay an" you .ill 0e percei1e" as a
0etter place to "o 0usiness'
6B' Ha1e the kno.le"!e o3 your clientsG special nee"s at your 3in!ertips
Ha1e a sprea"sheet to keep track o3 clientsG re4uests 3or special ser1ices an"
pro"ucts an" .hether you can (eet these re4uests' With this in3or(ation8 you can
track interest in ne. pro"ucts or ser1ices that you shoul" o33er'
;0' Be reacha0le
Be sure to inclu"e you contact "etails on e1ery sin!le co((unications collateral your
co(pany sen"s out so that custo(ers can easily search 3or your contact .hen they
nee" to' You can print your co(pany na(e8 a""ress8 an" 3a9 nu(0er on all (aterials
inclu"in!8 packin! slips an" in1oices'
;1' Fin" out (ore a0out your custo(ers
Ha1in! that personal touch 0eyon" 0usiness al.ays puts you a"1anta!eous in the
(in"s o3 your custo(ers' Dearn (ore a0out your custo(ers 0eyon" Just the
0usiness they are in' =ay attention to ne.s a0out your custo(er an" let the(kno.
you rea" a0out the('
;2' Be an e9pert
Beco(in! an e9pert positions you as an authority in your 3iel"' /hat (ay si!ni3icantly
"ecrease your co(petitorsG stren!th' You can o33er se(inars that esta0lish your
co(pany as an e9pert on the topic' Se(inars also help you 0uil" 0etter relationships
.ith your current custo(ers8 attract (ore prospects8 an" increase your co(panyMs
e9posure' /he strate!y is to choose a topic .ith 0roa" appeal a(on! your client an"
prospect 0ase' :3ter the se(inar8 3ollo.*up .ith atten"ees 0y (ail or in person'
;6' Sales letters
In this technolo!ical a!e8 (ost o3 us "onGt .rite letters any(ore' Ho.e1er8 truth 0e
tol"8 letters are still as e33ecti1e as a (eans o3 co((unication 0ecause they al.ays
reach the inten"e" au"ience' Sales letters actually help to enhance a co(panyMs
pro3essional i(a!e8 help a1oi" (isun"erstan"in!s an" o3ten (ake a sale'
;;' Disten to your custo(ers
Your custo(ers can !i1e you the 0est in3or(ation you nee" to kno.a0out the(0y
askin! 4uestions' /here3ore8 pay close attention to the 4uestions ne.custo(ers ask
you' :r(e" .ith the kno.le"!e a0out .hat your custo(ersG 4uestions are8 you can
let these custo(ers kno. that you .ill sol1e the pro0le(.ith no hassles or
pro0le(s'
;<' 7se personaliCe" post*it notes to pro(ote your co(pany
5esi!n an" create personaliCe" post*it notepa"s to pro(ote your co(pany' F1ery
o33ice uses post*its an" they stick the(to e1erythin!' 5ue to the 3act that they use
your post*its e1ery"ay8 it is the case o3 repeate" a"1ertisin!' I3 they ha1e a pro0le(
you can sol1e8 your na(e an" nu(0er are ri!ht there stuck to the pa!e 3or the(to
contact you'
;>' Cate!ories o3 custo(ers
Cate!oriCe your custo(ers into "i33erent !roups' /he criteria to inclu"e is
pro3ita0ilityU ti(e spent han"lin! or"ers an" special re4uests' With these cate!ories
you can "e1elop a plan to 3ocus (uch o3 your ti(e on the (ost pro3ita0le
custo(ers'
;?' Marketin! V /he 0attle o3 perceptions
In the 0attle3iel" o3 (arketin!8 perception o3 your co(pany8 0ran"8 pro"uct or
ser1ice .ins o1er e1erythin! else' /here3ore8 it is (ore i(portant to .ork on the
0ran"in! o3 your co(pany8 pro"uct or ser1ice than on the pro"uct itsel3' 5onGt !et
(e .ron!8 your pro"uct "oes ha1e to "eli1er !oo" 1alue 0ut (ore ti(e shoul" 0e
spen" on (arketin! the pro"uct to increase sales 3or your 0usiness'
;A' I!nore the co(petition
So(eti(es8 .e are too concerne" a0out our co(petitors an" .e 3or!et a0out
e1erythin! else' Belie1e 3irst8 .ith con3i"ence in your 1ision8 "onMt .orry a0out your
co(petition'
;B' Be tenacious in your 1ision
/he only 3ailure is .hen you 4uit' Set0acks are the necessary e1ils in e1ery 0usiness8
they arenMt 3ailures' Be "eter(ine" in .hate1er you are "oin! 0y keepin! your eye
set on your 1ision'
<0' /ips 3or (a!aCine a"1ertisin!
It is pro1en that a t.o*pa!e sprea" attracts a0out one*4uarter (ore than a one*pa!e
a"' : 3ull*pa!e a" attracts one*thir" (ore rea"ers than a hal3*pa!e a"' With re!ar"s
to illustrations an" photos o3 the pro"uct a"1ertise"8 people ten" to respon" 0etter
to i(a!es sho.in! the pro"uct in use rather than those that sho. the pro"uct only'
=ictures o3 people in a"s attract (ore attention than those .ithout'
<1' Increase the 3re4uency o3 a"s sho.n
E3ten8 co(panies .ith a li(ite" a"1ertisin! 0u"!et .oul" choose to create lar!er8
(ore 1isi0le a"s that restrict the(to a"1ertise less 3re4uently' Ho.e1er8 a (ore
e33ecti1e .ay is to run (ore 3re4uently .ith s(aller a"s e1en thou!h they (ay
appear less 1isi0le' /he reason is 0ecause (ost people typically "onMt respon" to a"s
the 3irst ti(e they see the(' =rospects (ay nee" to see the a" a nu(0er o3 ti(es
0e3ore they take action'
<2' -no. the "eci"in! 3actor
=eople ten" to react e(otionally .hen (akin! "ecisions' Ho.e1er8 they like to
0elie1e that their "ecision .as (a"e 0ase" on rational thinkin!' So .hen presentin!
your o33er8 a s(art (arketer .ill 3irst inclu"e the e(otional (oti1ator that .ins the
custo(er o1er an" also enco(pass the rationality ele(ent to satis3y the custo(erGs
nee" to rationaliCe'
<6' E0ser1e an" learn 3ro( 0usiness outsi"e your in"ustry
Dook outsi"e your in"ustry 3or the 0est 0usiness e9a(ples' It isnGt enou!h 3or you to
only (easure yoursel3 a!ainst your co(petition 0ecause youMll only 0e as !oo" as or
a little 0etter than they are' Ho.e1er8 your custo(ers are e9periencin! !oo"
custo(er ser1ice8 4uality 0illin! syste(s in in"ustries outsi"e yours an" they are
unkno.in!ly pittin! your co(pany "eli1ery a!ainst those 0ench(arks as .ell'
<;' Workin! the P.illin! suspension o3 "is0elie3Q
=eople are choosin! to 0uy 3ro(other people rather than 3ro(3aceless
corporations' F1en thou!h these people (i!ht not e9ist8 ha1in! a hu(an 3ace 3or the
co(pany 0eats ha1in! Just a co(pany 0ran" na(e'
n"
<<' @eco!niCin! the 2 or"er
/he (ost i(portant or"er you e1er !et 3ro(a custo(er is the secon" or"er 0ecause
a t.o*ti(e 0uyer is t.ice as likely to 0uy a!ain as a one*ti(e 0uyer'
<>' 7se the upper le3t
Fye (aps ha1e sho.n that the 3irst thin! you look .hen rea"in! an article8 catalo!ue
or any rea"in! (aterial online or o33line 3or that (atter8 your eye .ill rest 3irst at the
upper le3t han" corner o3 the sprea"' /hatMs the place you can place your 0est seller'
I3 your 0est seller is not an eye catchin! pro"uct or ser1ice8 use an eye catchin! 1isual
on the upper le3t an" "irect your rea"er to your actual a" else.here on the sprea"'
<?' Write to one8 reach out to (any
:""ress your pro(otional8 (arketin! (aterials or sales letters to one in"i1i"ual an"
.rite copy 0ase" on that person' Write in such a .ay as thou!h you .ere sittin!
"o.n an" ha1in! a con1ersation .ith that person a0out your 0usiness'
<A' Tust*in*ti(e (arketin!
:l.ays 0e rea"y to recei1e your custo(er .ith .hat you custo(er .ants' /his is
crucial 0ecause people ha1e 0eco(e spoile" 0y 2;*hour8 se1en*"ay*a*.eek
custo(iCe" pro"ucts an" ser1ices'
<B' Maintain !oo" pu0licity
In this "ay an" a!e o3 the internet8 0a" pu0licity can spiral totally out o3 control an"
sprea" like .il"3ire' Hence8 ensure that you (aintain a clean an" !oo" i(a!e 0y
treatin! all your custo(ers .ith inte!rity'
>0' Focus on the s(aller (arket
/ren"s can propel your 0usiness to !reat hei!hts' Ho.e1er8 it is so(eti(es 0etter to
3ocus on the s(aller (arket .hile e1ery0o"y else is hankerin! a3ter the 0i!!er tren"'
>1' 5irect Mail
;>Oo3 all :(ericans ha1e purchase" so(ethin! 0y "irect (ail' 5irect (ail .ill 0e
(ail sent "irectly to tar!ete" su0scri0ers .ho are intereste" in your pro"uct or
ser1ice' /he (entione" su0scri0ers are people .ho shoul" 0uy your pro"uct 0ase"
on your pro"uct position an" their past 0uyin! 0eha1ior' /his (eans that your
(essa!e is reachin! a tar!et au"ience that has "e(onstrate" that they ha1e a
"e3inite nee" 3or your pro"uct an" a history o3 0uyin! it'
>2' Ma!aCine or Le.spaper Special Inserts
Most pu0lication houses pu0lish special inserts 3or (a!aCines or ne.spapers they
pro"uce' It can 0e an annual a33air' /hese special inserts or sections are usually on
topics o3 local interest8 e9a(ple Bri"al Fairs8 @eal Fstate Ho(e Sho.s8 Cra3t Fairs etc'
/hese sections usually ha1e a lar!er rea"ership than the re!ular pu0lication' Hence8
ha1in! an insert a" can !enerate (ore 0usiness'
>6' Le.spaper =lace(ent
Many co(panies count it a necessity to ha1e a"s place" in ne.spapers' /he
place(ent o3 .here your a" appears in the paper can ha1e a "ra(atic i(pact on
ho.success3ul it .ill 0e' /here are certain sections in the ne.spaper that people
lo1e to rea" an" placin! your a"s there .ill increase your a"s e9posure'
>;' Le.spaper :" 5esi!n
You (i!ht hear 3ro(the ne.spaper pu0lisher that you can sa1e (oney 0y !ettin!
the(to "esi!n an a" 3or you' Ho.e1er8 this is o3ten not a"1isa0le 0ecause
ne.spaper "esi!ners ha1e to (eet "ea"lines an" in a short a(ount o3 ti(e they are
not a0le to pro"uce 4uality hi!h con1ertin! a"s' F1en thou!h it (ay cost a little
(ore8 ha1e a pro3essional "esi!n your a"s'
><' Sa1e "esi!n costs
/o sa1e costs usin! a pro3essional "esi!ner8 !et hi(or her to create your lo!o8 te9t
3or upco(in! e1ents8 etc an" you pay one 3ee 3or all the pieces an" asse(0le the
pieces nee"e" 3or each a" you place
>>' Le.s*like :"
Make you a" 0len" into the ne.spaper to look like Just another ne.s article8 .ith
hea"lines an" colu(ns' :lthou!h the .or" Ra"1ertise(entR is re4uire" to 0e place"
at the top o3 your a"8 that can 0e easily o1erlooke" 0y the rea"er i3 you use a catchy
hea"line an" an attention !ra00in! 3irst para!raph'
>?' Ser1ice or Business "irectory
Dist your 0usiness in the ser1ice an" 0usiness "irectory' /his is a1aila0le in so(e
ne.spapers' 5o check .ith the local pu0lishers a0out this option'
>A' Scan:"s
: scan a" is a s(all classi3ie" a" that is place" once .ith a (e(0er paper o3 the
State Le.spaper :ssociation an" appears in hun"re"s o3 ne.spapers in that state'
>B' /ra"e or!aniCations
Sen" a copy o3 your 0usinessGs latest ne.s to any tra"e or!aniCations you 0elon! to
3or the( to inclu"e the ne.s in their (a!aCine or ne.sletters'
?0' Sen" /hank You Car"
Sen" a thank you car" or letter to the (e"ia personnel you liaise" .ith to !et your
0usiness on the pu0lication i3 you "o !et an article printe" a0out your 0usiness'
Inclu"e that you .oul" 0e please" to 0e the source in any 3uture articles on your
su0Ject'
?1' @espon" to a ne.s story re!ar"in! your 0usiness or in"ustry
I3 the ne.spaper pu0lishes a ne!ati1e story a0out your 0usiness or in"ustry8 counter
it .ith a press release that sho.s the positi1e si"e o3 the story' /he (ore
contro1ersial the topic8 the (ore it (ay spark a positi1e article .ith your co(pany
portraye" in a positi1e li!ht'
?2' Dook 3or other plat3or(s
Your local ne.spaper is not the only print option' I3 youMre "oin! 0usiness out o3
your local precinct8 there (ay 0e other 0etter a"1ertisin! options that are (ore
econo(ical an" reach (ore custo(ers' Fin" such pu0lications an" su0scri0e to it 3or
research'
?6' In1ite reporters 3or 3irst*han" o0ser1ation
/o help reporters8 0lo!!ers or .riter !et a clear i"ea o3 .hat your a1era!e .ork "ay
is like an" ho.your 0usiness .orks8 in1ite the(to spen" the "ay or part o3 a "ay
.ith you' /his is so they can ha1e a co(plete story 3or their pu0lication'
?;' Ha1e a pro"uct that si(pli3ies li3e
=eople are al.ays on the lookout to si(pli3y an" (ake their li1es (ore con1enient'
/here3ore8 ha1in! a pro"uct or ser1ice that sa1es ti(e or (akes li3e easier (ay 0e
(ore i(portant to so(e custo(ers than sa1in! (oney'
?<' Weekly In3o
I3 you can pro1i"e "aily or .eekly in3or(ation people nee"8 !et it out throu!h your
local ra"io station'
?>' Het serious shoppers to 1isit your 1irtual sales roo(
Create an easy to na1i!ate 1irtual sales roo(an" up"ate it 3re4uently .ith the latest
in3or(ation' =lace your co(panyGs ne. pro"uct in3or(ation on the site'
??' =eople (ake 0uyin! "ecisions on the .e0
Shoppers on the internet are not Just R.in"o. shoppersR' Statistics sho.e" that
?1O0ou!ht at least one hi!h ticket ite(they researche" on*line' 7sers rin! to
en4uire a0out hi!h ticket ite(s o33line'
?A' Spee" up the loa"in! o3 your .e0 pa!e
/he (ost 3re4uently cite" reason 3or lea1in! a particular site is the slo. "o.nloa"in!
ti(e' Hence a 3aster loa"in! o3 your site (ay potentially increase your pro"uct or
ser1ice 0ein! seen'
?B' -no. the reasons .hy people !o online to 0uy or (ake 0uyin! "ecisions
Consu(ers !o to the internet to 0e in3or(e"8 not to 0e entertaine"' /hey !o to your
site to 3in" out (ore a0out your pro"uct or ser1ice' Fi!hteen percent o3 hi!h ticket
ite(s !o on*line 3irst .hen plannin! a purchase8 >BOreport We0 site in3o is a crucial
3actor in their 3inal purchase "ecision8 an" only 1<O!o on*line to co(pare prices'
A0' Brin! 1isitors 0ack
Create 1alue*a""in! e9tras to (ake your site a (ust*1isit 3or the latest 0reakin!
ne.s an" up"ate it 3re4uently' You can pro1i"e in"ustry up"ates8 !ossip8 tren"s an"
3orecasts' /his .ill 0rin! 1isitors 0ack an" (oti1ate the(to sprea" the .or" on the
Internet !rape1ine'
A1' Make your .e0site a""ress kno.n e1ery.here
Make sure that your We0 site a""ress is 0e on e1ery piece o3 pro(otion or
(arketin! (aterial your custo(er .ill see' Business car"s8 0rochures8 postcar"s8
3lyers8 a"s8 si!ns8 "eli1ery 1ehicles etc'
A2' :ni(ate your a"
:ni(ate" a"s !enerate click*throu!h rates at least 1<Ohi!her than static a"s8 an" in
so(ecases as (uchas ;0Ohi!her'
A6' Copyri!ht
Inclu"e I W1BBA Your La(e K on all your We0 pa!es' Lot only .ill this protect you i3
so(eone else "eci"es to "o.nloa" your content an" use the(on their site8 this also
0uil"s cre"i0ility 3or your co(pany' Copyri!hte" (aterial tells the rea"er that the
content is ori!inal an" cannot 0e 3oun" on any other site'
A;' Search Fn!ines
Loti3y the search en!ines to pu0liciCe your .e0site 0y re!isterin! your We0 site .ith
as (any search en!ines as possi0le' Su0(it*It at ...'su0(it*it'co(!i1es 3ree
re!istration to (any .e0sites'
A<' /Ms an" CMs
Spell out the le!al positions that your site has in your ter(s an" con"itions' For
e9a(ple8 you (ay .ant to noti3y custo(ers a0out your site security i3 you are usin!
cre"it car"s V .hat actions are you lia0le 3or an" .hat are the risks the custo(er
takes' /er(s an" con"itions also act as a cre"i0ility 3actor to increase your
custo(ersG trust in you'
A>' :sk your 1isitors to si!n your Huest Book
/hese are the reasons .hy you shoul" !et your 1isitors to si!n your !uest 0ook'
Firstly8 0y si!nin! your !uest 0ook8 you can track the "e(o!raphics o3 your hits' I3
you kno. the "e(o!raphics o3 1isitors to your site8 you can pitch to other potential
a"1ertisers intereste" in a"1ertisin! on your site usin! this in3or(ation' /he !uest
0ook also helps you to keep track o3 3re4uent custo(ers an" 0i! spen"ers' You can
e1entually ask .hether you coul" e*(ail the(.ith any special sales or pro(otions
you ha1e planne"'
A?' Fre4uently up"ate your site
7p"ate your site .eekly or i3 possi0le "aily so that tra33ic .ill continue 3lo.in! to
your site' =eople return as repeate" 1isitors to a site 0ecause o3 ne. in3or(ation'
AA' Buy a" spaces on other peopleGs .e0site
Monitor the .e0site .hich you .ant to place a"s on 3or a0out a (onth' Dook out 3or
ho. o3ten the site is up"ate" an" .hether they o33er so(e ne. content 3re4uently'
:3ter .hich i3 your o0ser1ations conclu"e that your a" .ill 0e e33ecti1e8 contact the
.e0(aster to place an a" or 0anner on their .e0site'
AB' Contact En*Dine =u0lications
Fin" your in"ustry pu0lications an" .hether they ha1e an online presence' Check
that they pu0lish content online on your 0usiness or in"ustry an" contact the(1ia
e(ail a0out your .e0site'
B0' :ssociate .ith holi"ays an" Special Eccasions
:"apt your .e0site pa!e to re3lect .hatMs !oin! on in the .orl"' En special holi"ays
or occasions such as Christ(as ti(e8 "ecorate your .e0 site Just like you .oul"
"ecorate your o.n store3ront'
B1' Toin the online co((unity 0uilt aroun" your in"ustry
Dook 3or a co((unity o3 sites .ithin your in"ustry that ha1e linke" to!ether 3or the
!oo" o3 all' Ence you 3in" the(see i3 you can Join the co((unity an" esta0lish a
!oo" relationship .ith the(0y co((unicatin! .ith the(' /his co((unity can 0e a
plat3or(3or e9chan!e o3 i"eas an" inspiration to i(pro1e your 0usiness to increase
(ore sales'
B2' Hire Stu"ents
/ie salaries to !ra"e point a1era!e 3or hi!h school an" colle!e stu"ents you hire'
Hi1e a pro!ressi1e 0onus i3 the stu"ent e9cels in the classroo(' In (ost cases you
.ill 3in" (ore responsi0le "iscipline" .orkers .ho .ill enhance your 0usiness'
B6' @espect your custo(ersG ti(e
/ry as (uch as possi0le to start o33 .ith e(ailin! your custo(er' When that "oesnGt
!et you a response8 sen" a 3a9 o1er' I3 that also "oesnGt .ork8 !i1e the(a call'
Ho.e1er8 use this as the last resort 0ecause custo(ers are 0usy too an" their ti(e is
1alua0le' Be patient an" .ait 3or their responses'
B;' Special Custo(ers
Make 3re4uent personal calls to 3i1e o3 your 0est custo(ers an" o33er the(a special
"eal that is only 3or the(an" only to"ay' /hey (ay not 0uy 0ut .e all like to kno.
.e can !et so(ethin! special that so(eone else canMt'
B<' Motto
: catchy slo!an or (otto can 0e a po.er3ul a"1ertisin! (essa!e' RWhen you care
enou!h to sen" the 1ery 0estR V Hall(ark has use" this (otto 3or years an" it has
(a"e sen"in! Hall(ark car"s a (easure o3 ho.i(portant the car" recipient is'
B>' Create a 0ulk (ailin! packa!e
Fi1e or ten 0usinesses near your area .oul" 0e .illin! to sen" your postcar"
to!ether .ith their packa!es 0y 0ulk (ail an" share the (ailin! cost .ith you'
B?' Business 3orecastin!
Ha1in! 0een in 0usiness 3or so(e ti(e8 you .oul" ha1e so(e i"ea o3 .hat to e9pect
in the ne9t year' 7se the e9periences an" in3or(ation 3ro(this en"in! year to plan
3or ne9t year' Ho.e1er "o keep in (in" that 0usiness 3orecastin! is like .eather
3orecastin!8 you canGt e9pect 100Oaccuracy in the 3orecast'
BA' Fi1e an" /en =hilosophy
F1ery 0usiness "ay try to contact ten ne.custo(ers or clients' Fro(the 108 !et at
least < re3errals o3 other potential custo(ers to contact' You .ill ne1er run out o3
potential custo(ers'
BB' Help !roo( an" (entor the youth
7ni1ersity un"er!ra"uates stu"yin! 0usiness ha1e 3re4uent proJects .here they
nee" to partner .ith real 0usinesses' /he youth 0rin! ne.i"eas an" perspecti1e
.hich can potentially increase sales an" 0etter your 0usiness a3ter you take those
3resh concepts an" re3ine it to pro3essional stan"ar"s' It is a .in*.in*.in situation8 1K
the stu"ents co(plete their proJect an" learn un"er your (entorship8 2K your
0usiness has a 3resh perspecti1e an" potential o3 3urther !ro.th8 an" 6K you can
o33er these stu"ents a career opportunity .hen they !ra"uate i3 you think they are
co(petent enou!h'
100'Sponsorship
Your co(pany can pro1i"e sponsorships to 1arious !roups to !et in1ol1e" in the
co((unity' Ene e9a(ple is to sponsor a local sports tea(' Your custo(er 0ase can
0e increase" 0y people relate" to the sports tea(8 i'e' 3a(ily an" 3rien"s o3 the
players' Further(ore8 your co(pany na(e an" 0ran" can 0e acti1ely pro(ote" 0y
0ein! printe" on the Jerseys8 collaterals etc o3 the sports tea('
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