SWOT ANALYSIS OF DABUR VATIKA

STRENGTHS
Strong presence in value added and
nutrition Hair Oil.
Extensive knowledge of Ayurveda as
competitive advantage
Strong Brand Image
Product Development Strength
Strong Distribution Network
Extensive Supply Chain
IT Initiatives
R & D a key strength
Loyal Customer base.


WEAKNESS
Seasonal Demand( like chyawanprash
in winter and Vatika not in winter)
High price.
Limited differentiation
Unbranded players account for a large
section of of the total market.
Limited presence in rural markets
owing to higher prices.
Limited penetration in holistic hair care
regime.

OPPORTUNITIES
Untapped Market in rural areas.
Export opportunities.
Innovation and entrance of Vatika in
complete hair care range.
Increasing income level of the middle
class
Increasing awareness in hair care
regime of men.
Vatika for Kids is a major opportunity
with growing market.


THREATS
Existing Competition and strength of
Parachute in the segment.
New Entrants like Garnier and smaller
players.
Threat from substitutes (like
Bryllcream and Garnier for Vatika hair
oil)