Total Market Potential Top Down Approach

Total Population in the city 120,000

Potential Customers % 16%
Potential Customer Number 19,200
Estimated Market Share 12%
My Potential Customer's 2,304
Sales per Customer 495 $
My Potential Sales 1,140,480 $
Use this table to help
you calculate the
market potential for your
product . Insert
numbers in the
highlighted cells and the
table will calculate the
market potential for your
products. To find out the
number of people in a
city or town visit
Statistics Canada.
Total Market Potential Bottom Up Approach
Average Household Spend 800 $
Number of Households 1,000
Total Market Potential 800,000 $
Estimated Market Share 10%
My Expected Sales 80,000 $
Use this table to help you
calculate the market potential
for your product . Insert
numbers in the highlighted cells
and the table will calculate the
market potential for your
products. To find out the
number of households in a city
or town visit Statistics Canada.