Cruise Lines International Association (CLIA)

2012 Industry Update

Cruise Lines International Association (CLIA)
2012 Industry Update
26 CLIA Member Cruise Lines
CLIA Member Line
Passenger Carryings
New Ships, Global Destinations, New Itineraries And Innovative
Shipboard Facilities And Activities Have Driven Consistent
Growth In Cruise Passengers
Annual Passenger Growth
1980-2011: CLIA lines annual
average passenger growth = 7.5%
Average occupancies above 100%
2010 CLIA fleet occupancy = 103.2%
Passenger Growth Over Time
Between 1980 and 2012:
CLIA fleet will have carried
estimated 225 million guests
188 million passengers sourced
from North America
37 million passengers from
other parts of the world
CLIA Passenger Trends
Total Guests / % N. American
Sourced
2000: 7.214 million (91%)
2002: 8.648 million (86%)
2004: 10.46 million (84.4%)
2006: 12.01 million (83.9%)
2008: 13.01 million (77.6%
2010: 14.82 million (72.8%)
CLIA Passenger Volume
CLIA Member Line PAX Summary - 2011 Year-End Estimate
16,365,000 Total Guests*
69% from U.S. & Canada
31% Sourced Internationally
103% Occupancy
Average Length of Cruise: 7+
*Based on Q3 2011 figures
Passenger Carryings
Average Passenger Year-over-Year Growth Rate 1980-2011
North America, Europe & Australia
2010 Cruise Penetration by Country
Country
USA
UK
Australia
Canada
Germany
Italy
Spain
Norway
Ireland
Switzerland
Austria
Sweden
France
Denmark
Netherlands
Belgium
Portugal
Finland
Luxembourg
Other Europe
NA/Europe/AUS Total
Source: CLIA, ECC, ICCA
2010 Population
(Millions)
309.30
62.04
22.22
34.30
81.80
60.57
46.15
4.95
4.47
7.78
8.39
9.42
65.82
5.56
16.65
10.83
10.63
5.38
.50
766.76
Cruise Pax
(Millions)
10.090
1.560
.466
.691
1.220
.889
.645
.065
.058
.091
.093
.061
.387
.026
.076
.047
.041
.016
.003
.171
16.52
Penetration
(%)
3.26%
2.51%
2.10%
2.01%
1.49%
1.47%
1.40%
1.31%
1.30%
1.17%
1.11%
.65%
.59%
.47%
.46%
.43%
.39%
.30%
.06%
2.15%
Penetration
(Rank)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
PAX Volume
(Rank)
1
2
7
5
3
4
6
12
14
10
9
13
8
17
11
15
16
18
19
CLIA Fleet and
Capacity Growth
13 ships introduced in 2011 (12 new, one refurbished) 14,886 new beds
Carnival Cruise Lines Carnival Magic (3,690 passengers)
Celebrity Cruises Silhouette (2,886 passengers)
Disney Cruise Lines Dream (2,500 passengers)
Costa Cruises Favalosa (3,012 passengers)
Seabourn Cruise Lines Seabourn Quest ( 450 passengers)
Oceania Cruises Marina (1,250 passengers)
AMA Waterways AmaLotus ( 124 passengers)
AMA Waterways Amaverde ( 162 passengers)
AMA Waterways Amakaterina ( 212 passengers)
Uniworld Boutique River Cruises SS Antoinette ( 164 passengers)
Uniworld Boutique River Cruises River Victoria* ( 206 passengers)
Uniworld Boutique River Cruises Douro Spirit* ( 128 passengers)
Avalon Waterways Panorama ( 166 passengers)
* Refurbished/re-introduced
CLIA Fleet Growth Since 2000 - 2011: 143 New Ships
211
231
Pearl Seas Cruises Pearl Mist ( 210 passengers)
Disney Cruise Lines Fantasy (2,500 passengers)
Costa Cruises Fascinosa (3,012 passengers)
Celebrity Cruises Celebrity Reflection (3,030 passengers)
MSCs MSC Divina (3,502 passengers)
Carnival Cruise Lines Carnival Breeze (3,690 passengers)
Oceania Cruises Riviera (1,250 passengers)
American Cruise Lines Queen of the Mississippi ( 150 passengers)
AMA Waterways AmaCerto ( 164 passengers)
Avalon Waterways Vista ( 166 passengers)
Avalon Waterways Visionary ( 128 passengers)
Avalon Waterways Ankor ( 32 passengers)
Uniworld Boutique River Cruises River Saigon ( 60 passengers)
Uniworld Boutique River Cruises River Countess* ( 134 passengers)
Uniworld Boutique River Cruises River Duchess* ( 134 passengers)
Paul Gauguins M/V Tere Moana* ( 90 passengers)
* Refurbished/re-introduced
14 ships to be introduced in 2012
(13 new, one re-introduced)17,984 new beds
211
231
25 Ships Will Join CLIAs Fleet In The Period
of 2012 -2015
Investment of more than 10 billion
6 new ships, with 8,109 beds, will join the CLIA fleet in 2013
4 new ships, with 15,369 beds, will be introduced in 2014
2 new ships, with 4,240 beds, will join the fleet in 2015
Total beds and ships in the CLIA in fleet year end:
2011: 325,400 beds net 211 ships
2012: 342,012 beds net 222 ships
2013: 349,349 beds net 225 ships
2014: 360,618 beds net 230 ships
2015: 361,302 beds net 232 ships
(As of 2/23/2012, the Seatrade Order Book for was 19 ships with
55,251berths, for an investment of $12.6 billion Based on CLIA and
non-CLIA member cruise companies not inclusive of River Boat vessels)
Industry Trends for 2012
Industry Trends for 2012
Roughly 3% of Americans took a cruise vacation in 2011
Approximately 24% of Americans have ever cruised
Observations and expectations of travel agents, who sell nearly three-quarters
of all cruises, will be key in helping to attract new cruisers
Cruising is #1 in consumer interest; perceived value is a strong selling point
TOP DESTINATIONS FOR 2012 EXPECTED PASSENGER GROWTH
Alaska
Caribbean
Mediterranean/Greek Islands
European rivers
Panama Canal
Europe
South America
Hawaii
South Pacific
Baltics/Scandinavia
Seniors
Friends/multiple families
Extended/multigenerational family
Families
Young travelers
Singles
Social/corporate groups
Consumer Trends ( according to J anuary 2012 CLI A Travel Agent Survey)
The history of the North American cruise industry has been one of expansion to all parts of
the world as cruise lines have sought to attract loyal as well as first-time cruisers by
developing new geographic markets and offering new cruise experiences. In the last five
years, the globalization of cruising has been one of the dominant themes in the industry,
with particularly strong growth in Europe
1. Caribbean: 36.2 million bed days (33.7 percent)
2. Mediterranean: 21.99 million bed days (20.44 percent)
3. Europe/Scandinavia: 8.47million bed days (7.9 percent)
4. Alaska: 6.65 million bed days (6.18 percent)
5. Bahamas: 6.5 million bed days (6.05 percent)
6. Mexico (West): 3.51 million bed days (3.27 percent)
7. Transatlantic: 3.1 million bed days (2.9 percent)
8. Australia/New Zealand/S. Pacific: 2.9 million bed days (2.7
percent)
9. Trans Canal: 2.69 million bed days (2.5 percent)
10. South America: 2.6 million bed days (2.4 percent)
11. Hawaii: 2.19 million bed days (2.14 percent)
Top Markets: Deployment By Passenger Bed Days
In Geographic Market (2011)
Deployment Trends
5 Year Change In Geographic Deployment (2006-2011) Bed Day
Percent Change /Share Shift
Caribbean + 13.5 percent / -5.5 points
Mediterranean +109.38 percent / +7.5 points
Europe/Scandinavia +24.61 percent / -.5 points
Alaska +4.66 percent / -1.62 points
Bahamas +7.2 percent / -1.4 points
Mexico (West): -32.6 percent / -3.1 points
Transatlantic: +111.2% / +1.08 points
Australia/New Zealand/S. Pacific: 101.2 percent / +.93 points
Trans Canal: -3.91 percent/ -.94 points
South America: +81.7 percent / +.67 points
Hawaii: -23.9% percent / -1.5 points
Deployment Trends
Strong Growth and Innovation (based on CLIA member lines)
10 percent annual passenger growth over last five years, with some lines
enjoying even greater increases
Rapid growth in new ships in last five years, with most lines doubling size of fleet
or more
Expansion in destinations/itineraries:
American Cruise Lines: from nine to more than 30
Avalon Waterways: from 25 to 45 (Europe, Asia, SE Asia, Egypt,
Galapagos)
Uniworld Boutique River Cruises: 32 itineraries in Europe; one in Russia;
three in Egypt; six in China; Southeast Asia in January 2012, and Italy in
2013
Shipboard innovations: private balconies, in-room balcony breakfasts,
chefs tables, choice of dining venues, local dining options, sustainable
cuisine, all-suite ships, new programs for active travelers, wine and food
lovers
Trends in River Cruising
American Cruise Lines: Alaska Inside Passage, introduction of Queen of the
Mississippi sternwheeler
AMA Waterways: Africa safaris and wildlife cruise on MS Zambezi Queen; Culinary
Delights, Bites and Sights shore excursions
Avalon Waterways: Introduction of two more "Suite Ships" in Europe - Avalon
Visionary, Avalon Vista - plus the first Vietnam & Cambodia river cruise itinerary to
sail all the way from Ho Chi Minh City to the Siem Reap via the company's new 32-
passenger Avalon Angkor
Uniworld Boutique River Cruises: Introduction of Vietnam and Cambodia. New
programs in Europe allowing guests to customize their hosted excursions by local
experts: Choice is Yours, Go Active, and Gentle Walking. Introduction of more
Uniworld exclusive included excursions; upgrades to all land-portion hotels, such
as the Four Seasons Cairo and The Ritz-Carlton Beijing Sumer multigenerational
cruises in France. The complete remodel of two boutique ships
Sampling Of Whats New For 2012:
Trends in River Cruising
Increased choice, creative culinary partnerships, health and sustainability,
one-of-a-kind experiences:
Carnival Cruise Lines: Investing $500 million in first phase of a Fun Ship
2.0 program offering new dining and entertainment choices on 14 ships,
including several new branded restaurants and Food Network star Guy
Fieris Guys Burger Joint, plus the first-ever EA SPORTS Bar at sea
Celebrity Cruises: Celebrity's stylish, specialty restaurants are positioned
for guests who enjoy culinary experiences and trendsetting travel. By the
end of 2012, they will have 45 in total, ranging from the glamorous Adam
Tihany-designed main dining rooms to the chic, Mediterranean-themed
"Blu" restaurant, to the elegant "Murano" and playful, eclectic "Qsine
Crystal Cruises: Extravagant dinners, ranging from seven-course with
Michelin chefs to omakase with Nobu himself, juxtapose with new casual
options: Chinese comfort food and daytime Bistro expansion into night-
time small bites
Cunard Line: Cunards Golden Lion Pub aboard Queen Mary 2 has been
renovated and refreshed with expanded booth seating and more flat
screen TVs
New Experiences: Shipboard Dining
Disney Cruise Line: New Disney Fantasy features Remy, a premier dining option
with a collaborative menu from Michelin two-star chef Arnaud Lallement and chef
Scott Hunnel, a AAA Five Diamond award recipient
Holland America Line: New dishes from celebrity chefs on the lines Culinary
Council - Master Chef Rudi Sodamin, Charlie Trotter, Jacques Torres, Marcus
Samuelsson, David Burke and Jonnie Boer
Hurtigruten: Puts the emphasis on local with menus compiled according to ports
of call where ingredients, such as dried salt cod, originate
MSC Cruises: Mediterranean menus with Italian specialties; gluten-free dining is
always available on Fantasia-Class vessels and guests can also enjoy 24/7
vegetarian options
Norwegian Cruise Line: Norwegian Epic offers more 20 dining options and the
ships popular 24/7 pizza delivery service is being introduced fleetwide
Oceania Cruises: New local market tours in various ports as part of the Bon
Apptit Culinary Center on the new Riviera which launches in April 12
Princess Cruises: The renowned Alfredos Pizzeria now showcasing a new sit-
down venue with freshly prepared individual pies
New Experiences: Shipboard Dining
Paul Gauguin: Joined forces with Jean-Pierre Vigato, and Art Smith, Oprahs
personal chef
Regent Seven Seas: Partners with Chef Tommaso Barletta for a spotlight on
food cruise October 7, 2012
Royal Caribbean International: Oasis of the Seas, Allure of the Seas: Each
ship offers 25 dining options. For its 150 Central Park restaurant, Michael
Schwartz creates sustainable, seasonal menus in partnership with small farms
in Florida
Silversea Cruises: Has teamed up with Relais & Chateaux LEcoles des
Chefs interactive cooking school
Uniworld Boutique River Cruises: Global Master Chef, Bernard Zorn,
continues to innovate Uniworlds dining program by continuously creating
dishes using the finest and freshest ingredients from the local markets from the
ports of call, and pairing dinner with the finest selection of complimentary wines
Windstar Cruises: Focuses on regional cuisines with several special culinary
adventure shore excursions in the Caribbean
New Experiences: Shipboard Dining
American Cruise Lines: In 2012, the line will debut two new itineraries Alaska Inside
Passage and the Mississippi River. In August, American Cruise Lines will also be returning
overnight cruising to the Mississippi River aboard its brand new 150-passenger Queen of the
Mississippi
Avalon Waterways: Introduces two new Suite Ships in Europe plus the first Vietnam &
Cambodia river cruise itinerary to sail all the way from Ho Chi Minh City to the Siem Reap via
the companys new 32-passenger Avalon Angkor
Carnival Cruise Lines: New 130,000-ton Carnival Breeze will enter service in June with a
summer schedule of 12-day Mediterranean voyages. Carnival Miracle will launch the lines first
year-round cruise program from New York in April
Celebrity Cruises: Sends the 2,850-guest Celebrity Solstice to Australia and New Zealand for
the winter of 2012-13, following this years deployment of the 1,814-guest Celebrity Century in
the region. The Celebrity Millennium is inaugurating the lines first-ever Asia season
Crystal Cruises: 2012 itineraries count 20 maiden calls and many rarely-visited ports, including
Palermo, Ponce, Newcastle, Palams, Klaipeda, Agadir, and Sochi. Crystal Serenity and Crystal
Symphony itineraries, 86% of which include port overnights (almost double from 2011)
Cunard Line: Cunards newest ship, Queen Elizabeth, begins her maiden Mediterranean
program this Autumn with 12-day voyages that begin and end in Athens, Venice or Rome,
including voyages to the Holy Land
Sampling of New Itineraries
Disney Cruise Line: Will sail from three new ports in 2012 New York, Seattle and Galveston.
Disney Magic will offer eight-night cruises from New York to the Bahamas and five-night cruises
up the New England coast to Canada plus two-night weekend voyages. The line will offer two
voyages to Hawaii from Los Angeles for the first time
Holland America Line: 14-day China and Korea voyage from Hong Kong; 20-day Portugal,
Spain & Canary Islands voyage; 17-Day Spanish Rhapsody from Rotterdam; seven-day
Norwegian Fjords itineraries; 14-Day Venetian Empire sailing roundtrip from Civitavecchia; 32- to
34-day Caribbean Odyssey featuring a transatlantic crossing from Southampton or Rotterdam
Hurtigruten: New itineraries include an eight-day Autumn Adventure from Reykjavik to Bergen,
crossing the North Sea and making stops in the Faroe, Orkney and Shetland Isles, and
Edinburgh; a 19-day transatlantic Crossing from Las Palmas to Buenos Aires featuring an
Equator Baptism
MSC Cruises: The line will base MSC Lirica in Abu Dhabi for seven- and eight-day cruises of the
Arabian Gulf for the 2011-2012 winter season. Ports will include Dubai, Muscat, Al Fujairah, and
Khasab, the beautiful and historic port city in Oman
Norwegian Cruise Line: Launches biggest European deployment in its history with four ships,
including a second year-round vessel
Oceania Cruises: In 2012, for the first time, will operate four ships in Europe, including the new
1,250-guest Riviera, debuting in May. The line will feature more than 72 sailings from
Apr - Dec, 41 distinct itineraries encompassing 145 different ports of call, 12 of which are new
Sampling of New Itineraries
Paul Gauguin Cruises: 2012 sailing schedule, three new itineraries, a 20-night South
Pacific Discovery hotel-and-cruise journey to Australia, New Caledonia, Fiji, Tonga,
Cook & Society Islands; an Australs & Society Islands cruise featuring Rurutu, the
Island of Whales, at the height of whale-watch season; and a Fiji, Tonga, Cook &
Society Islands journey
Princess Cruises: Largest Europe deployment with seven ships on 57 itineraries to
the Mediterranean, Holy Land, Northern Europe, Scandinavia/Russia
Regent Seven Seas: New, longer itineraries - Grand Voyages, complimentary land
programs and 16 new ports of call in 2012, including a 143-night sailing from Rome to
Beijing, a 54-night sailing from Bali to Singapore on Seven Seas Voyager, three-night
land program in Luxor, and extended visits in St. Petersburg
Royal Caribbean International: Winter/Spring 2011-12 will mark Royal Caribbean
International's return to New Orleans after more than four years. Voyager of the Seas
will be the largest and most innovative cruise ship to sail from the Port of New Orleans
Seabourn: New ports in the Mediterranean including Rosas, Spain; Porto Torres and
Alghero on Sardinia; Mgarr on the Maltese island of Gozo; San Antonio on Ibiza; Sller
on Mallorca; Ciutadella on Menorca; and Brindisi, Italy
Sampling of New Itineraries
SeaDream Yacht Club: New options, an extended visit to Machu Picchu
during the lines maiden 20-day voyages between Barbados and Iquitos to the
Amazon. In the Mediterranean, an 11-day Black Sea voyage from Istanbul
visiting Bulgaria, Romania, Ukraine, and Russia
Silversea Cruises: Kicks off the year with a 115-day world cruise on Silver
Whisper to 45 ports in 27 countries and featuring 13 overnight visits and
exclusive insider access to seldom seen global treasures. Silver Shadow, a
new 19-day voyage from Auckland to Perth with calls in Napier, Wellington,
Picton, Sydney, Melbourne, Adelaide, Port Lincoln and Albany. Silver Wind
will offer a new series of 10-day voyages of southern Africa from Cape Town
Uniworld Boutique River Cruises: Over 500 departures sailing on more
than 13 rivers in over 20 countries throughout Europe, Russia, Egypt, China,
Vietnam, and Cambodia
Windstar Cruises: Introduces eight new itineraries in 2012, including
voyages to a unique collection of islands in the Caribbean, a voyage on Costa
Ricas Pacific Coast, Panama, the Italian and French Rivieras, and three new
Baltic itineraries
Sampling of New Itineraries
The nonprofit Cruise Lines International Association (CLIA) is the worlds largest cruise
industry organization. CLIA represents the interests of 26 member lines and
participates in the regulatory and policy development process while supporting
measures that foster a safe, secure and healthy cruise ship environment. CLIA is also
engaged in travel agent training, research, and marketing communications to pr omote
the value and desirability of cruise vacations with thousands of travel agency and travel
agent members across North America. For more information about CLIA, the cruise
industry, and CLIA-member lines and travel agencies, visit www.cruising.org. CLIA can
also be followed on the Cruise Lines International Association's Facebook and Twitter
fan pages.
Media Contacts:
Lanie Morgenstern, Travel /Industry Marketing Issues
(754) 224-2224; lmorgenstern@cruising.org
David Peikin, Industry Policies/Regulatory & Legislative Issues
(754) 201-2131; dpeikin@cruising.org
About CLIA About CLIA