Professional Documents
Culture Documents
Industry
IBS Ahmedabad 2
Target Customers
• Media & Entertainment
• Healthcare
• Travels & Tourism
• Print & Publishing
• Logistic & Distribution
• Education & E-Learning
• Finance & Insurance
• Real Estate
• E-Governance
IBS Ahmedabad 3
Competitive Strategies
• Cost effective
• Quality software
• On time delivery
• Customization
IBS Ahmedabad 4
Marketing Plan
• As such no big marketing campaign till now
• Only through internet and WOM
•
IBS Ahmedabad 5
Customer Relationship
• Regular interaction with existing customers
• Technical study of customers
• Realizing key value points
IBS Ahmedabad 6
Key Value Points
• Personalized Customer Interaction with direct
access to relevant technical and techno-
commercial profiles
• Flexible Engagement Models to fit to the
business objectives of the client
• Efficient and Lean Working Methodologies to
achieve cost efficiencies
• Transparency in work
•
IBS Ahmedabad 7
Thank you
IBS Ahmedabad 8