IT Infrastructure Go To Market

Strategy Presentation

Presented by:
Sharmil Jain
9820021459
 Our Service Offerings
• Solution 1: Cloud Integration Services
• Our Cloud Integration Services streamline your operations by seamlessly connecting your systems to the cloud, ensuring
scalability and flexibility.
• Solution 2: Network Security Enhancements
• Protect your network with our advanced security solutions, safeguarding your data and preventing unauthorized access.
• Solution 3: Data Center Modernization
• Upgrade your data center infrastructure to maximize efficiency, minimize downtime, and optimize resource utilization.
• Solution 4: End-to-End Monitoring Solutions
• Gain real-time insights into your IT environment with our end-to-end monitoring solutions, enhancing performance and
reliability.
• Solution 5: Unified Communications
• Unify your communication channels with our integrated solutions, enabling seamless collaboration and boosting
productivity.
• Solution 6: Virtualization Solutions
• Our virtualization solutions optimize hardware resources, reducing costs and complexity while increasing operational
efficiency.
• Solution 7: Business Continuity Planning
• Prepare for the unexpected with our comprehensive business continuity planning, ensuring your operations continue even
during disruptions.
IT infrastructure go-to-market (GTM) strategy
• Market Research and Segmentation
• Value Proposition
• Positioning and Messaging
• Product Development and Differentiation
• Pricing Strategy
• Distribution Channels
• Sales and Marketing
• Partnerships and Alliances
• Customer Support and Success
• Measuring Success
• Adaptation and Scaling
 Go To Market Strategy/Target Addressable
Market - BFSI
• Public Sector Banks – 12
• Pvt. Sector Banks – 25
• Foreign Banks - 45
• Insurance Cos.- 49
• Mutual Fund Cos. – 64
• Stock Broking Cos. – 5095
• Housing Finance Cos. - 84
• NBFC Cos.– 490
• Fintech Cos - 456
 Revenue Strategy
• Identify top 20 institutions in each Target Addressable Market(TAM),(for e.g.
Banks – ICICI/HDFC/Kotak etc…similarly SBI/Bank Of Baroda/PNB/Union
Bank etc)
• Identify & attack key stakeholders/Board members/MD’s/CEO/CTOs etc
• All product portfolios to be spread in the TAM
• Revenue Targets:
• Q1 – 0
• Q2 – $ 0.25 million
• Q3 – $ 0.5 million
• Q4 – $ 1.25 million
Few BFSI Connects
Kotak Bank – Milind Nagnur
Kotak Life Insurance - Kirti Patil
ICICI Lombard - Arif Syed
ICICI Prudential –Alpesh Karnik
Aegon LIfe - Dougie Kennedy
BSE - Subhash Kelkar
Bank of India - GM IT - Rajesh Ram
BOI - Jayasri Raghavan
ICICI Bank – V.G .Balaji
Axis Bank – Avinash Raghvendran
BOB – Sharad Saxena
IDBI Bank -Padmabhushan Bahadure
RBL - Tejas Mehta earlier interacting
with Sankarson Banerjee
Yes - Phiroze Vandrewala
BAGIC - Avinash Naik
BALIC - Sourabh Chatterjee,
Gautam Dutta,Vikram Arora
Bajaj Finserv - Rakesh Bhatt
Vodafone - Jagbir Singh
SBI - Balaji Rajagopalan