is because the edition of the magazine is based on him. He is wearing red and black which are the same colours as the magazines logo which creates a sense of continuity and shows house-style. By using an over the shoulder shot, it creates a mischievous atmosphere which links to the genre of rock, which the magazine is. He is in the middle of the page which shows there is no specific grid layout however it does show professionalism as it looks good. Column Width and Positioning- The column width for the article is equal which shows uniformity. They are all almost the same length and look aesthetically pleasing. Font and type size- The font used is consistent throughout which shows houses style has been used. A drop cap has been used to identify and differentiate between the main heading for the article and the subheading. The main heading is in a much bigger font so it stands out more. Use of Space- The space for this double page spread has been used wisely in my opinion. This is because one whole side has been used for the main image and on the other side; the main heading takes up one half of the page. This means that only half a page has been left for the article so it doesnt look like much writing which would appeal to the target audience, teenagers who prefer not to read huge amounts of text in a magazine. Branding Magazines use branding to get more publicity. This is because the use famous people, for example Kate Moss, so they get more readers. Using logos is also another way of branding as more people recognise the logo and buy the magazine. Background- The background behind Dizzee Rascal is messy and colourful however he still stands out because of the bright jacket. The background behind the text is duller and contrasts a lot as it is black and white and the other background is coloured. By-line- A by-line is used in a newspaper to name the writer of the article.