Profitable Model and Market Creation:

Tilganga Institute of Ophthalmology

New Venture and Market Creation
Submitted y:
Sura! "ai
"oll No: #$
M% #
rd
Semester
Submitted To:
Prof& 'r& Madha( "a! )oirala
S*hool of Management
Tribhu(an +ni(ersity
September, -$./
01e*uti(e Summary
This paper presents the business model employed by TIO, an eye *are institute in the
kingdom of Nepal that has helped the institute to win a**olades throughout the world
for pro(iding 2uality eye *are ser(i*es at (ery affordable *osts& TIO in *ollaboration
with 343 has been able to establish and maintain inno(ati(e and superior intrao*ular
lenses manufa*turing fa*ility whi*h has firmly pla*ed Nepal on the world map as the
manufa*turer of *heap but world *lass intrao*ular lenses& 'r& Sanduk "uit, medi*al
dire*tor of TIO, and 'r& 3red 4ollows, founder of 343, are the men behind these two
organi5ations who were dri(en by a *ommon (ision to eliminate a(oidable blindness
in the 4imalayan region and beyond6 a pro*ess whi*h they belie(ed needed to be
determined by lo*al people&
TIO stri(es to be *ompletely finan*ially self7sustaining through a uni2ue *ost7
re*o(ery program in whi*h the paying patients subsidi5e the poor patients& TIO8s
model of high (olume *atara*t surgery with *ost re*o(ery utili5es its (arious re(enue
streams into mu*h a**laimed eye health *are for the needed and the poor&