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    The document provides an agenda for a conference happening on November 4th. It lists the schedule of events, locations, and brief descriptions. Some of the key sessions include an Oculus Rift demo, a discussion on the importance of measurement in campaigns with GE, a conversation on the future of computing with Oculus Rift founder Brendan Iribe, and panels on marketing to young consumers, the future of online media, the rise of video and its impact on TV, and how to build trusted brands. The agenda shows sessions happening from 9am to 4pm across two stages, Centre Stage and Marketing Stage, covering topics such as virtual reality, social media, mobile marketing, content, and brand trust.

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    The document provides an agenda for a conference happening on November 4th. It lists the schedule of events, locations, and brief descriptions. Some of the key sessions include an Oculus Rift demo, a discussion on the importance of measurement in campaigns with GE, a conversation on the future of computing with Oculus Rift founder Brendan Iribe, and panels on marketing to young consumers, the future of online media, the rise of video and its impact on TV, and how to build trusted brands. The agenda shows sessions happening from 9am to 4pm across two stages, Centre Stage and Marketing Stage, covering topics such as virtual reality, social media, mobile marketing, content, and brand trust.

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    68 views1 page

    4 November: Where To Be

    Uploaded by

    api-269621587
    The document provides an agenda for a conference happening on November 4th. It lists the schedule of events, locations, and brief descriptions. Some of the key sessions include an Oculus Rift demo, a discussion on the importance of measurement in campaigns with GE, a conversation on the future of computing with Oculus Rift founder Brendan Iribe, and panels on marketing to young consumers, the future of online media, the rise of video and its impact on TV, and how to build trusted brands. The agenda shows sessions happening from 9am to 4pm across two stages, Centre Stage and Marketing Stage, covering topics such as virtual reality, social media, mobile marketing, content, and brand trust.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    4 NOVEMBER

    CENTRE STAGE

    WHERE TO BE
    9:40am - Oculus
    Rift Demo
    With Skip Rizzo
    (University of Southern
    California)
    & Gary Marcus
    (The New Yorker).

    9 am

    1:50pm Marketing for


    Next-Generation
    Consumers
    10:40am Nothing
    Measured, Nothing
    Gained
    Andrew Markowitz, the Director
    of Global Digital Strategy at GE,
    sits down for a discussion on the
    importance of measurement in
    campaigns, and how this ties
    back to business objectives.

    10 am

    9:55am - Brendan Iribe


    (Oculus Rift) in
    Conversation
    with Peter Ruben (Wired)
    Oculus Rift was interesting to
    Facebook because it was "a longterm bet on the future of
    computing." While its focused on
    gaming for now, it could
    potentially impact the way we
    consume media in the future.

    11 am

    Erik Johnson, the Head of


    Facebook Atlas (representing
    both Facebook & Instagram),
    puts together an exciting panel
    on how to market to and engage
    with young & evolving
    consumers. Knowing that many
    of Pernod-Ricards brands target
    these younger consumers, this is
    an extremely relevant session!

    12 pm

    2:35pm The Future


    of Online Media
    Mike McCure (Founder,
    Flipboard), Jimmy
    Maymann (CEO, HuPo),
    Lewis Dvorkin (CPO,
    Forbes), share their POV
    on how the tech and
    social media revolution
    has impacted traditional
    forms and where its
    moving in the future.

    1 pm

    2 pm

    MARKETING STAGE

    3:25pm Mobile
    Problematic
    Graham Moysey (Head of AOL),
    Simon Birkenhead (CEO, Axonix
    - mobile advertising), Akin
    Babayigit (Facebook), & Brian
    Morrisey (Editor-in-chief,
    Digiday) discuss the benefits,
    advantages, and best practices
    of marketing in mobile.

    3 pm

    2:05pm The Creators


    Shall Inherit the Earth

    3:05pm Video Killed


    the TV Star

    Yaron Galai (CEO, Outbrain Content Marketing), Rob Newlan


    (Head of EMEA Creative Shop,
    Facebook), Darren Murph (SVP,
    Weber Shandwick), and Nat Ives
    (Senior Editor, Ad Age) discuss
    how those that have engaging
    and compelling content will be
    the ones who are able to break
    through the clutter and drive the
    best results..

    Dan'l Hewitt (Managing


    Director, Maker Studios), Daniel
    Middleton (YouTube Influencer,
    Diamond Minecart), & Matt
    Garahan (Media Editor,
    Financial Times) talk about the
    rise of online video and how its
    beginning to shift content
    dissemination and consumption
    away from traditional TV.

    4 pm

    4:05pm Brands
    You Can Trust
    Chris Satchell,
    Consumer Technology
    Ocer at Nike, oers
    insight into what makes
    brands trustworthy to
    consumers and what
    brands can to do to
    work towards a higher
    level of consumer trust

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