6 NOVEMBER

CENTRE STAGE
MARKETING STAGE

WHERE TO BE
4:05pm Joe Lonsdale
(Founding Member of
Foundation 8) and Matthew
Bishop (Economist

9:55am - What Millennials Want

Justin Cooke (Founder, Innovate7 - Brand
Innovation), Philippe von Borries
(Cofounder, Refinery29), and Jane McDaid
(Co-owner, Thinkhouse - NY Advertising
Firm) discuss a topic that is relevant for
many of Pernod-Ricards brands - what
millennials want. This session is a must for
any brands whose targets include
millennials.

9 am

10 am

11:55pm The Evolution of

Enterprise

Formation 8 supports entrepreneurs who

seek to transform the most important global
industries by solving hard problems with
technology solutions. A great chance to
hear from someone well versed in the
emerging tech space.

Dan Levin (COO, Box), Mikkel

Svane (Founder/CEO, Zendesk),
Brad Smith (CEO, Intuit), and
Bruce Upbin (Managing Editor,
Forbes) discuss what the 12months are likely to bring to the
industry.

11 am

12 pm

10:15am - Future of Mobile

12:15pm - Bitcoin

Greg Stuart (CEO, Mobile Marketing

Association), Eric Litman (CEO, Medialets Mobile Advertising), Stefan Bardega (Chief
Digital Officer, Zenith) & Michael Learmonth
(Global Tech Editor, International Business
Times) discuss how the mobile space is
evolving and what the implications are for
brands and marketers.

Gavin Andresen (Chief Scientist,

Bitcoin Foundation) & Lisa Fleischer
(Reporter, Wall Street Journal) discuss
Bitcoin, an innovative payment network
and a new kind of digital currency that
has been making noise and drawing
lots of attention.

1 pm

2 pm

3 pm

4 pm

2:45pm - Split Second Decisions Marketing in Real Time

3:50pm The
Winning Mindset

Amit Avner (Cofounder, Taykey - Real Time

Media Buying), Javier Sanchez Lamelas (VP of
Europe, Coca Cola), and Spencer Reiss (Author,
Wired) give insight into how to effectively market
in real time. Includes how to identify what is
resonating with your audience and how to
leverage real time opportunities for your brand.

Paul McGinley, an Irish

golfer and Ryder Cup
winning captain, talks about
how winners think, act, &
do.