Dalda vote for maa

Dalda is one of the most iconic and classy Pakistani brands. Over the years, Dalda has successfully
managed its brand while expanding the product line and offering innovations. In May, 2013 Dalda
launched a new and unique campaign Vote Aap Ka all across Pakistan. Through this campaign, Dalda
aimed at paying a tribute to motherhood by reviving the love for our mothers in our hearts.
For this purpose, people of Karachi, Lahore and Islamabad were invited to join an activity called the
Mamta March at famous places of the three cities. Though, a number of people joined the march,
according to critics daldas vote for Maamta campaign is a poor attempt to cash in on election season
buzz, and that too with a very bad concept.

(http://pakobserver.net/201305/01/detailnews.asp?id=205477)
(http://www.thedesidesign.com/20-worst-brand-happenings-of-2013/)

Wheel of Fortune
Dalda launchedactivation in Ramadan, across Karachi, Lahore & Islamabad using Digital Wheel of
Fortune Interactive Kiosks. Using touch screens to provide instant play, software to control the
inventory and multimedia to add excitement to their consumer offer (play and win on buying 10 KG of
Daldas products), Dalda added entertainment to an otherwise mundane activity and the results of the
activity backed their decision. In crowded marketplaces, these kiosks helped Dalda to differentiate from
all the other brands out there using traditional formats.
http://www.midigital.co/instore-instyle-marketing-in-stores-using-digital-media/

Manpasand azadi campaign

Dalda ran another in-store activity for manpasand cooking oil, named as manpasand azadi in five
cities of Pakistan i.e. Karachi Lahore Islamabad Faisalabad and Multan. The activity revolved around the
brand proposition of manpasand i.e. liberation from financial crunch. This activity was being
conducted in 20 different stores of the 5 cities and got a good response.
http://www.brand-brigade.com/

A new beginning of Tullo with Dr. Amir Liaquat

In February, 2014 Wazir Ali Industries, announced the partnership of its leading brand Tullo with Dr.
Amir Liaquat. As per agreement, Dr. Amir Liaquat has become the official Brand Ambassador for Tullo
Cooking Oil and Banaspati. Tullos new journey with Dr. Amir Liaquat took a fresh start from by running
a consumer promotion campaign simultaneously by the name of Tullo Inaam Ghar being
communicated to consumers via TV and print mediums.