Coca cola company

introduction

Coca cola :is a carbonated soft drink sold in

stories restaurants and vending machines
internationally .

The coca cola company : claims that the

beverage is sold in more than 200 countries.

Coca cola born

1886 : coca cola born in a drug store.
1891 : coca colas first bottling occurred.
1899 : the first bottling agreement was done.
1909 : 400 coca cola plants bottling were
operating .
1930 : the company started moving globally.
1960 : new brands were introduced.
1960 : started operations in Pakistan.
1996 : all rights to CCBPL.

Company profile :
Swot analysis
worlds largest brand
large scale of operation
robust revenue growth
in 3 segment

1) Strengths :

2) weaknesses:

negative publicity
sluggish performance in
north America
Decline cash from
operation activities

Acquisitions intense
competition
growing bottled water
market
has sufficient capital to
expand

3) opportunities:

Intense competition
Dependence on bottling
partners
Sluggish growth of
carbonated beverages

4) Threats :

competitors
1) Pepsi
2) Mountain Dew
3) DR. Pepper
4) Porte ARGO

Annual turnover

In 2010 coca cola turned over $ 35.119

billion

What coca cola owns?

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

sprite .
dr . Pepper
kia ora
Vitamin water
powerade
lilt
relenties
fanta
5 alive
oasis

Other cokes
1) cherry: 1985
2) coke with lemon: 2001 until 2005
3) coke lime : 2005
4) vanilla : 2002 until 2005

Soft drink market share

2009:
1) Coca cola : 38.2%
2) Pepsi Co: 32%
3) Dr.people snapple group : 19.8%
4) others: 10%

2012:
1) Coca cola : 37.2%
2) Pepsi Co: 30.2%
3) Dr. people Snapple group : 21.4%
4) others: 10%

How many cans are sold world

wide a day?

there are 1.7 billion serving of coca cola

sold everyday according to a 2010
report.

Brand portfolio
Coca cola :
Soft drinks :

carbonated drinks

diet carbonated drinks

frozen beverages

fruit juices
fruit smoothies

Juices:

Fruit tea
o coffee
o coffee drink

Tea/ coffee

Water:

mineral water
enhanced water

Other drinks:

sports drinks
energy drinks
mixers

Market share of Coca Cola and

Pepsi Cola

Coca cola is the different and do not the

same to Pepsi cola .

Thank u all
Made by coca cola company