CS Fiat Gamma - July 2014 - v2 500

Please Check all Tabs that Apply
x
x
x
CS DOC
Formula Math
Agency Discount
Additional Math
Previous Data Flights
Multi Imprint
IASH
Sites to Block
Channel List
Contextual
FFV Template
FFV Math
Check To Confirm Completed

x
x
x
x
x
x
x
x
Tags Received and Attached to Traffic Request

CS Uploaded to Expo 9
Correct IO link supplied to Traffic in Email
Agency Discount Math
IASH Category Blocking
Targeting Instructions for all placements
Budgeting for all placements
Rich Media Fees
Added Value Impression
Flight budgeting by placement
Update Links to Copy Previous Flights (please see "Previous Data Flights" tab)
Min Cost Set
Client Wide Cap v. Contracted Freq Cap
Campaign Summary
Advertiser:
Fiat
Product:
Gamma
Last Name:
Sereno
Agency:
GroupM
AM:
Anna Angiolini
Sales Rep:
Elisa Belmonte
Date Range:
14/07/2014 - 31/07/2014
Vertical
RON
Sales
Account Mangement
Product/Advertiser Information
Product Information/Goals
FFV CAMPAING
Campaign Information
Campaign Metrics:
CPC
CPA
Delivery Based
3rd Party Ad Server:

Rich Media Fees and Rates:
Campaign Details:
DL Study
Branding Campaign
Echo Topic Campaign
Yes
No
Audience Reporting
Yes
No
ET Campaign
Yes
No
Control Impressions (#)
If Yes, Echo Topic Traffic Sheet Required

Topics Submitted &
Approved?
Yes
3rd Party Login:
N/A
Client Type:
Type 5
No
Creative Settings
Are we able to place a pixel?
Yes
No
Yes
New Creative:
No
New User
Cookies (set if CPC optimization):
Cookie User
Pseudo Cookie User
Yes
Pixel Sent:
No
TFConfirmation Page Pixel
ET Confirmation Page Pixel
Pixel Type:
Imprint
Multiple
ET Remarketing
Atlas
Piggy Back:
Dart
None
View
Pixel Settings:
Click
Cookie Window:
Number of Days:
Yes
Imprint on Click:
No
Yes
Remove Converted Users from Cookie Pool
No
Flight Plan
Yes
No
Custom Targeting?
Please see FFV math Tab
Contracted Frequency Cap?
Pacing Instructions:
Governed
Client Wide Cap
Yes, add client wide cap
No
Flight Frequency Cap:
Daily:
Non-Daily:
Imprint Cap:
Daily:
Non-Daily:
Optimization
CPC
Optimization Setting:
CPA
Off
Min Cost
1.37
Yes
Copy Previous Data
Targeting
Geo Targeting:
Italy
User Targeting:
Ad Blocking Domain:
ffv.fiat.it
Site Blocking:
Please exclude mobile OS
Special Instructions
Unique Instructions:
Please use PPC exclusive and place the engagement pixel at Glow phase.
Notes:
FFV Marketing flights must be targeted to Italian channel
No
FFV Rich Media Campaign Summary

Ad Unit
Initial Ad Size
Default Expanded Ad Size (actual creative
may vary)
Default Ad Tracking
Custom Internal Tracking of Expansions
for EXB, EXV & FTB
728x90 - Approved Link(s)
3rd Party 1x1 - Impressions
3rd Party 1x1 - Expansions
300x250 - Approved Link Placement 2
3th Party 1x1 - Expansions Placement 2
Other Ad Size - Approved Link(s)
Creative assets Link Placement 2
Click Tracking (all click-thrus) Placement 2

Please select internal click tracking. Recommended for ILLLUMINATE-3: 'YES - trac
Click Tags
Click Tag #0
Click Tag #1
Click Tag #2
Click Tag #3
Click Tag #4
Click Tag #5
Click Tag #6
More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row i
Impression Tracking (all in-unit interactions)

Please select internal impression tracking. Recommended for EXPANDABLE BANN
Impression Tags
Action Tracker #0
Action Tracker #1
Action Tracker #2
Action Tracker #3
Action Tracker #4
More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new ro
Video Tracking
Please select internal video event tracking. Recommended for EXPANDABLE BANN
TFR Video Name
Video length (in seconds)
TFR Video Name
TFR Video Name
VAST tag
Internal Tracking
3rd Party Tracking
video start (0%)
first quartile (25%)
mid point (50%)
third quartile (75%)
complete (100%)
mute
un-mute
pause
rewind
resume
replay
full-screen
close
Custom
Custom Tag #1
Custom Tag #2
Custom Tag #3
Custom Tag #4
Custom Tag #5
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is
Specia
Additio
Social Connect (Glow,
Social Connect
Facebook Connect
Twitter Connect
Social Shari
Twitter
Widget Title
Send Button Text
Message
Search Term
3rd Party Tracking (1x1 only)
Linkedin
Widget Title
Title
Summary
Email
Widget Title
Send Button Text
Subject
Body
Fire
Firefly Vizu Peelback
Control
Unit Open
Partial View
Full View
Unit Close
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is
Firefly Internal Survey
Permission Message
Survey Title
Submit Button Text
Thank You Text
Logo
Question Type
Question
Answer 1
Answer 2
Answer 3
Answer 4
Survey Open 3rd Party Tracking (1x1
only)
No
Yes
Ad Unit
Select Ad Unit
FFV Glow
FFV Illuminate-3
FFV Illuminate-8
FFV Blaze
FFV Shine
Expandable Banner
Expandable Video
In-Banner Video
Pushdown
Sidekick
Filmstrip
Interstitial
Interstitial Video
Floating/Pre-Expandable
YES - track in TFR

NO TFR tracking (track in E9)
YES - track in TFR

NO TFR tracking
No
Yes - please provide with assets
Mutiple
Single
Do NOT track expansions (default)
EXB, custom
EXV & FTB
onlytracking of expansions
Add
interal
in TFR
gn Summary
FFV Illuminate-3
300x250 Only
600x450 expanded video unit, to a customizable 950x570 full-page takeover
Initial Ad: Expo9 impression
Expanded Ad: Expo9 click & TFR engagement
Do NOT track expansions (default)
EXB, EXV & FTB only
http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v2/
http://ad.doubleclick.net/ad/N4199.1141592.EXPONENTIAL.COM/B8188728.110010312;sz=1x1;ord=[timestamp]?
http://creative.fireflyvideo.com/creative/Illuminate/Italy/Fiat_Gamma_FFV_Illuminate_IT_July_2014/v2/assets.zip
Click Tracking (all click-thrus) Placement 2

internal click tracking. Recommended for ILLLUMINATE-3: 'YES - track in TFR'
TFR Click Name
GLOW UNIT LOGO + SCOPRI DI PIU
ILLUMINATE 500 CULT VIDEO

BACKGROUND 500 CULT + SCOPRI DI PIU
ILLUMINATE PANDA VIDEO
BACKGROUND PANDA + SCOPRI DI PIU
ILLUMINATE PUNTO VIDEO
BACKGROUND PUNTO + SCOPRI DI PIU
s: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Impression Tracking (all in-unit interactions)
internal impression tracking. Recommended for EXPANDABLE BANNER: 'YES - track in TFR'
TFR Impression Name
Fiat Panda tab
Fiat 500 cult tab
Fiat Punto tab
this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Video Tracking
internal video event tracking. Recommended for EXPANDABLE BANNER: n/a
Fiat Panda
53
Fiat 500
40
Fiat Punto
46
VAST tag [video to be 3rd party serv
3rd Party Pixel (1x1 only)
Custom Tags & Pixels

Tag Description
1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
Special Instructions
Additional Instructions
Social Connect (Glow, Illuminate, and Sidekick Only)
Click URL or 3rd Party Click Tag
Social Sharing (FFV Shine Only)

No
[default] Twitter
[default] Tweet
[default] check this out
#
No
[default] Linkedin
[default] "Advertiser Name"
[default] check this out
No
[default] Email
[default] Send email
[default] "Advertiser Name"
[default] check this out!
Firefly Surveys
No
1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D
No
[default] Take a survey - Share Your Opinion
[default] Submit
[default] Thank you for sharing your opinion.
No
Mutiple
[max 90 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
Initial Ad Size
300x250 Only
300x250 Only
300x250 Only
970x250 Only
300x250 (other units require approval)
All standard units OK

300x250 Only
728x90 Only
160x600 Only
300x600
Up to 740x550
Up to 740x550
Version 2.30
uly_2014/v2/
sz=1x1;ord=[timestamp]?
uly_2014/v2/assets.zip
'
Internal Tracking
YES - track in TFR
Click URL or 3rd Party Click Tag

http://ad.doubleclick.net/ddm/clk/283176662;110010115;m
YES - track in TFR

YES - track in TFR
YES - track in TFR
YES - track in TFR
YES - track in TFR
YES - track in TFR
http://ad.doubleclick.net/ddm/clk/283177194;110010083;r
http://ad.doubleclick.net/ddm/clk/283177194;110010083;r
http://ad.doubleclick.net/ddm/clk/283173061;110010312;b
http://ad.doubleclick.net/ddm/clk/283173061;110010312;b
ghlighted press Ctrl-D

- track in TFR'
Internal Tracking
YES - track in TFR
YES - track in TFR
YES - track in TFR
highlighted press Ctrl-D
ST tag [video to be 3rd party served]
& Pixels
Tag Placement
hlighted press Ctrl-D
ctions
ructions
ate, and Sidekick Only)

Party Click Tag
Shine Only)
eys
Tag/Pixel
hlighted press Ctrl-D
Default Expanded Ad Size
600x400 min, 640x480 max, or

600x450 default video unit
user rollover
Default Ad Tracking

Expanded Ad: Expo9 click & TFR
engagement
600x450 expanded video unit, to a engagement
customizable 950x570 full-page takeover
600x450 expanded video unit, to a IlluminateStart
customizable 950x570 full-page takeover
970x540 expanded video unit, to a engagement
customizable 970x620 full-page takeover, collapses to 970x90
950x570 full-page takeover
engagement
Up to 720x600

Expanded Ad: no default tracking
Up to 720x600
no expanded size
728x325
800x600
no expanded size
no expanded size
no expanded size
Up to 720x600

engagement
engagement
How to paste into this form

Please DO NOT paste regular (p)
on this form. Doing so may alter
formatting, causing missed
intructions.
Please paste into the formula bar
or paste values (Right Click+v).
Key
Enter data in grey cells.
Only instructions in yellow cells will be
processed. Please ensure all necessary
data is provided.
Tab Naming Key

Format: CS_[Unit]_[version]
Unit
Abbreviation
Expandable Banner EXB
Expandable Video
EXV
FFV Glow
FFG
FFV Illuminate-3
FFI
FFV Illuminate-8
FF8
FFV Blaze
FFZ
FFV Shine
FFS
Filmstrip
HPF
Floating
FTB
In-Banner Video
IBV
Interstitial
ITL
Interstitial Video
ITV
Pushdown
PLD
Sidekick
SDK
Copying This Worksheet

To copy this tab Right Click the tab and
use the Move or Copy command.
Copying and pasting groups of cells may
cause Excel to hang.
Facebook and Twitter Clicks

URL or 3rd Party Click Tag
dm/clk/283176662;110010115;m
For FB and Twitter clicks in Glow,

Illuminate, and Sidekick use the Social
Connect section below.
dm/clk/283176662;110010115;m
dm/clk/283176662;110010115;m
dm/clk/283177194;110010083;r
Note: Filmstrip clicks with internal

tracking will also be tracked in E9.
dm/clk/283177194;110010083;r
dm/clk/283173061;110010312;b
dm/clk/283173061;110010312;b
GLOW UNIT LOGO + SCOPRI DI PIU
d Party Pixel (1x1 only)
ILLUMINATE PANDA VIDEO
BACKGROUND PANDA + SCOPRI DI

ILLUMINATE 500 CULT VIDEO
BACKGROUND 500 CULT + SCOPRI

ILLUMINATE PUNTO VIDEO
BACKGROUND PUNTO + SCOPRI D
Video length used for Illuminate, Glow,

Blaze, Pushdown, and Sidekick only.
Illuminate and Glow support VAST 2.0

linear ads. Video events and video clicks
will be tracked in the 3rd party ad
server. Additional clicktags are needed
to 3rd party track click-thrus within the
FFV ad which are outside of the video
player.
Social Connect Information

Use Social Connect for FFG, FFI, and SDK
units. Standard Facebook and Twitter
buttons (defined at the product level)
will be used.
Internal Tracking
default (track in TFR)
default (track in TFR)
Character Count
44
0
45
14
14
14
14
14
Impression
Video Event
Trackers
Tracking
[please
[please
select
select
unit]unit]
GLOW: 'YES - GLOW:
track in'YES
TFR'- track in TFR'
ILLLUMINATE-3:
ILLLUMINATE-3:
'YES - track in'YES
TFR'- track in TFR'
Click Tracking
ILLLUMINATE-8:
ILLLUMINATE-8:
'YES - track in'YES
TFR'- track in TFR'
[please select unit]
BLAZE: 'YES - BLAZE:
track in'YES
TFR'- track in TFR'
GLOW: 'YES - track in

SHINE:
TFR' 'YES - track
SHINE:
in'YES
TFR'- track in TFR'
ILLLUMINATE-3:EXPANDABLE
'YES - track inBANNER:
TFR' EXPANDABLE
'YES - trackBANNER:
in TFR' n/a
ILLLUMINATE-8: 'YES
EXPANDABLE
- track in EXPANDABLE
TFR'
VIDEO: 'YES - VIDEO:
track in'YES
TFR'- track in TFR'
BLAZE: 'YES - IN-BANNER

track in TFR'VIDEO:
IN-BANNER
'YES - VIDEO:
track in'YES
TFR'- track in TFR'
SHINE: 'YES - track

PUSHDOWN:
in TFR'
PUSHDOWN:
'YES - track in'YES
TFR'- track in TFR'
EXPANDABLE BANNER: 'NO TFR SIDEKICK:

tracking (track
'YESSIDEKICK:
-intrack
E9)' in'YES
TFR'- track in TFR'
EXPANDABLE VIDEO: 'NO TFR tracking

FILMSTRIP:
(track
'YES
FILMSTRIP:
in- E9)'
track in'YES
TFR'- track in TFR'
IN-BANNER VIDEO: 'NO TFR INTERSTITIAL:
tracking (track'YES
in E9)'
- track
INTERSTITIAL:
in TFR' n/a
PUSHDOWN: 'YES
INTERSTITIAL
- track in TFR'
INTERSTITIAL
VIDEO: 'YES - VIDEO:
track in'YES
TFR'- track in TFR'
SIDEKICK: 'YES - track

FLOATING:
in TFR' 'YES - track
FLOATING:
in TFR' n/a
FILMSTRIP: 'YES - track in TFR'
INTERSTITIAL: 'NO TFR tracking (track in E9)'
INTERSTITIAL VIDEO: 'NO TFR tracking (track in E9)'
FLOATING: 'NO TFR tracking (track in E9)'
NIT LOGO + SCOPRI DI PIU
TE PANDA VIDEO
OUND PANDA + SCOPRI DI PIU
TE 500 CULT VIDEO
OUND 500 CULT + SCOPRI DI PIU
TE PUNTO VIDEO
OUND PUNTO + SCOPRI DI PIU
Contracted Engagements_1 PLACEMENT
6666
PLACEMENT 1 FLIGHTS
Italian channel
RON flight
Custom Site List
Spare Flight
Size
300*250
300*250
300*250
300*250
6667

Italian channel
RON flight
Custom Site List
Spare Flight
Size
300*250
300*250
300*250
300*250
6667
PLACEMENT 1 FLIGHTS_3 PLACEMENT

Italian channel
RON flight
Custom Site List
Spare Flight
Size
300*250
300*250
300*250
300*250
Sites to be Blocked
GSMArena.com
Tinypaste.com
WeHeartIt.com
Sing365.com
EmuParadise.org
Zedge.net
Rom-World.com
Jobrapido.com
Ratio of Engagements
0.7
0.2
0.1
CTR
1%
1.50%
1.20%
0.7
0.2
0.1
CTR
1%
1.50%
1.20%
0.7
0.2
0.1
CTR
1%
1.50%
1.20%
Budget
$
2,333
$
444
$
278
Budget
$
2,333
$
444
$
278
Budget
$
2,333
$
444
$
278
Site Name
TrophyManager.com
FreeRideGames.com
Odili.Net
DressUpWho.com
Discogs.com
Games2Girls.com
Oyunlar1.com
GirlsGames123.com
D1g.com
lyricsmania.com
All Agencies (See List Below)

Placement 1
CPM
Media Cost
Impressions
$ 2.08 $ 13,750.00
6,600,000
Total
HAVAS
VivaKi Communications S.A.U.
GroupM Publicidad Worldwide, SA
Carat
OMG/OMD
Magna Global
Ymedia Interactive
Eqmedia
Evolnet Media
Anedma
Kanlli
Negociacin y compra
Shackleton
$ 13,750.00
6,600,000
New Base Budget New CPM

$
11,687.50 $
1.77
11,687.50
1.77
La Torre Wallace
Placement 1
Placement 2
Placement 3
Placement 4
Placement 5
Placement 6
Total
CPM
Media Cost Impressions
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 6,000.00
6,000,000

$
900.00 $ 0.90
$
900.00 $ 0.90
$
900.00 $ 0.90
$
900.00 $ 0.90
$
900.00 $ 0.90
$
900.00 $ 0.90
$
5,400.00 $ 0.90
Placement
Placement
Placement
Placement
Placement
Placement
Total
1
2
3
4
5
6
CPM
Media Cost Impressions
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 6,000.00
6,000,000

$
920.00 $ 0.92
$
920.00 $ 0.92
$
920.00 $ 0.92
$
920.00 $ 0.92
$
920.00 $ 0.92
$
920.00 $ 0.92
$
5,280.00
0.88
Added Value/Brand Study

Placement 1
Placement 2
Placement 3
Total
CPM
Media Cost Impressions Control/AV Impressions
$ 1.00 $ 1,000.00
1,000,000
50,000
$ 1.00 $ 1,000.00
1,000,000
50,000
$ 1.00 $ 1,000.00
1,000,000
50,000
$ 3,000.00
3,000,000
150,000
Notes:
Update Control/AV impressions to reflect the total amount of promised/contracted impressions
Rename placements in Column B to reflect the exact placements you wish to debit using the OMS IO naming conv
Update CPM and Media Cost per IO
Legend
Fields to Fill In
Self Calculating
Total Impressions New CPM

1,050,000 $
0.95
1,050,000 $
0.95
1,050,000 $
0.95
3,150,000 $
0.95
ted impressions
bit using the OMS IO naming conventions
New Base Budget New AV Budget

$
952.38 $
47.62
$
952.38 $
47.62
$
952.38 $
47.62
$
2,857.14 $
142.86
Flights
CUSTOM SITE LIST:
This is a required worksheet for Traffic if Optimization Data is to be copied over
example
This is a required worksheet for Traffic if Optimization Data is to be copied over
Flights To Copy
https://www.tribalfusion.com/adapp/login/expo9?id=3374302&userId=105070&type=Flight&name=RON%20O.States%2007/12-
Corresponding Placement on New IO

Placement 1 728 SIMP
Client Name Landing Page Name

abc1
abc1
abc1
abc1
abc1
abc1
abc1
abc1
HomePage
LandingPage
RegPage
ExtraPage
ExtraPage
ExtraPage
ExtraPage
ExtraPage
ClientID Event Num

246263
246263
246263
246263
246263
246263
246263
246263
0
1
2
3
4
5
6
7
ImprintID
1879294455
1896071671
1912848887
1929626103
1946403319
1963180535
1979957751
1996734967
Notes:
1 Pixel with Multiple Iterations
Update the Client ID value to the Client ID for the product in Expo 9
Update Client Name and Landing Page to differentiate between each pixel iteration i.e. Landing Page, Membe
Multiple Pixels
Update Client Name to reflect the pixel/product name in Expo 9
Change Client ID to the value for the prodct Expo 9
Set Event Num to 0
Update Landing Page to reflect the Client Name
ImprintPixel
<img
<img
<img
<img
<img
<img
<img
<img
src='http://a.tribalfusion.com/i.cid?c=246263&ev=0&page=HomePage' width='1' height='1' border='0'>

src='http://a.tribalfusion.com/i.cid?c=246263&ev=1&page=LandingPage' width='1' height='1' border='0'>
src='http://a.tribalfusion.com/i.cid?c=246263&ev=2&page=RegPage' width='1' height='1' border='0'>
src='http://a.tribalfusion.com/i.cid?c=246263&ev=3&page=ExtraPage' width='1' height='1' border='0'>
roduct in Expo 9
e between each pixel iteration i.e. Landing Page, Member Log In Page, Application Start Page
me in Expo 9
RON
Arts and Entertainment
Automotive
Business
Education & Reference
Games
Health
Home & Family
Internet
News & Media
Real Estate
Science
Shopping
Society & Culture
Culture
African-American
Australian
Canadian
English & Irish
Italian
Iberic
Hispanic
Indian
Religion & Spirituality
Southeast Asia
Lifestyles
Government
Occassions
People
Dating
Kids
Men
Seniors
Teens
Women
Sports
Technology
Travel
Include Checked Channels

Omit Checked Channels
Check All that Apply
Contextual
Automotive
Technology
Home & Family
Travel
Health
Education
Business & Finance
Arts & Entertainment
Sports
Shopping
Type
Description
Client Tracks Conversions
Track
Conversion
Client
Click Only
Conv Tracking
Client
View+Click
Conv Tracking
Yes
Yes
No
Yes
Yes
No
Yes
No
Yes
Yes
No
Yes
(Click Only)
1
Expo9 Conv Pixel (YES)
Client Tracks Conversions (Click Only)
2
Expo9 Conv Pixel (NO)

Client Tracks Conversions (View+Click)
Expo9 Conv Pixel (YES)
Client Tracks Conversions (View+Click)

Expo9 Conv Pixel (NO)
4
Client Tracks Clicks
No
No
No
Branding
No
No
No
Expo9
Conv
Pixel
Yes
Expo9
Imprint
Pixel
Yes/No
Strategy Notes
Optimize by conversion if there are enough
conversions. Otherwise optimize by clicks
Get Imprint Pixel Placed. Set ImprintOnClick if not.
Optimize by Clicks.
No
Yes
Yes/No
Yes/No
Get Imprint Pixel Placed. Set ImprintOnClick if not.

Always set ClientTracksConversionOnView
Always set TrackConversionOnView
Set Freq cap to unlimited
Always try to get an imprint pixel up. If not, set
Imprint OnClick
Optimize campaign on Conversions.
See Setting Up View Tracking Conversion Flights
No
No
Always set ClientTracksConversionOnView

Always set ClientWideFreqCap on all Flights
Set Freq cap to unlimited
Set ImprintOnClick
Optimize Campaign by Clicks.
See Setting Up View Tracking Conversion Flights
Optimize by Clicks
No
Yes/No
No
Yes/No
Use Imprint if possible - or set ImprintOnClick

Optimize by Clicks
Instructions to Traffic for Age and Gender Targets:
Women Targeting = Exclusion of Auto, Sports, Shopping-Consumer Electronics, and Men

Men Targeting = Exclusion of Health, Home & Family, Education & Reference, and Women
Mid Twenties to Thirties - Ages 18-24 = Exclusion Real Estate, Auto, News, & Science
Seniors Targeting (A65+) = Exclusion of Shopping, Sports, & Games
A35-54 = Exclusion of Real Estate and Auto
Age 25-34 = Exclusion Real Estate and News
A35-44 = Exclusion of Real Estate, Auto, and Tech
ectronics, and Men

eference, and Women
News, & Science
Instructions to Traffic For DL Surveys (Notes Section on CS):

Control Flights:
Please Target User Buckets 1 through 4
All Exposed Flights:
Please target User Buckets 5 through 64
1. Select the Microsoft Office Button at the top left of the program window
2. Select Excel Options at the bottom right of the field
3. Select the Trust Center category
4. Select Trust Center Settings button
5. Select Macro Settings category
6. Select Enable All Macros

CS Fiat Gamma - July 2014 - v2 500

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Copyright:

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CS Fiat Gamma - July 2014 - v2 500

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Copyright:

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Please Check all Tabs that Apply

Check To Confirm Completed

Tags Received and Attached to Traffic Request

3rd Party Ad Server:

Echo Topic Campaign

Control Impressions (#)

If Yes, Echo Topic Traffic Sheet Required

3rd Party Login:

Cookies (set if CPC optimization):

Remove Converted Users from Cookie Pool

Contracted Frequency Cap?

Client Wide Cap

Yes, add client wide cap

Flight Frequency Cap:

Please exclude mobile OS

FFV Marketing flights must be targeted to Italian channel

FFV Rich Media Campaign Summary

Click Tracking (all click-thrus) Placement 2

Impression Tracking (all in-unit interactions)

YES - track in TFR

YES - track in TFR

Click Tracking (all click-thrus) Placement 2

ILLUMINATE 500 CULT VIDEO

VAST tag [video to be 3rd party serv

3rd Party Pixel (1x1 only)

Custom Tags & Pixels

Social Sharing (FFV Shine Only)

300x250 (other units require approval)

All standard units OK

All standard units OK

Click URL or 3rd Party Click Tag

YES - track in TFR

ghlighted press Ctrl-D

3rd Party Pixel (1x1 only)

highlighted press Ctrl-D

ST tag [video to be 3rd party served]

3rd Party Pixel (1x1 only)

hlighted press Ctrl-D

ate, and Sidekick Only)

hlighted press Ctrl-D

Default Expanded Ad Size

600x400 min, 640x480 max, or

Initial Ad: Expo9 impression

Initial Ad: Expo9 impression

Initial Ad: Expo9 impression

How to paste into this form

Tab Naming Key

Copying This Worksheet

Facebook and Twitter Clicks

For FB and Twitter clicks in Glow,

Note: Filmstrip clicks with internal

GLOW UNIT LOGO + SCOPRI DI PIU

d Party Pixel (1x1 only)

ILLUMINATE PANDA VIDEO

BACKGROUND PANDA + SCOPRI DI

BACKGROUND 500 CULT + SCOPRI

BACKGROUND PUNTO + SCOPRI D

Video length used for Illuminate, Glow,

Illuminate and Glow support VAST 2.0

Social Connect Information

GLOW: 'YES - track in

BLAZE: 'YES - IN-BANNER

SHINE: 'YES - track