When looking into Pearl and Dean's website I

found that audiences are primarily categorised

into age groups. This seems logical considering
the rate at which people mature and the themes
that would target specific audiences like young
children within the age range of 5 - 10. A
secondary categorisation comes from the
gender of the targeted audience. Male's and
Female's are separated in order to establish an
audience in terms of their stereotypical likes and
dislikes. The audience can then be applied to
movies that would target them.