Divya Bhaskar Som Lalit

A
Marketing
Report
On
DIVYA BHASKAR
Submitted to:-
B. W. T. I.
BUSINESS ADMINISTRATION
H.K. Campus, Ahmedabad.
(2006-2007)
Submitted by:1
PATEL RITESH D.
S.Y.B.B.A. B
ROLL NO-2086.
PREFACE
There has been advancement in Science and technology during the last few
decades particularly in the fields of electronic computer, Science and safelite
communication and with the evidence of the 21st century. Looking large on the horizon
of the high education. Prospect in indict there fare appropriate in changing patent of
social. Environment to be encourages
As, todays age is an age of management. Management is the backbone of
any organization management is the critical factor, which determines the success and
future of a business unit. Management has become an important part of each and every
organization. It is and omni present activity. It is an activity for human beings by
human beings and of human being without and proper management managerial
knowledge and skills not even as single unit can function properly. The real success of
management lies in applying the professional management techniques in all managerial
activities.
To survive in the highly competitive scenario, practical studies are gaining
much more importance as compared to theoretical knowledge.
The infill aim or objective or purpose of our visit to Divya Bhaskar was to
get about industrial management and develop a positive attitude towards business
environment.
A company staff member give us very important information, with this
information, literates other books, prepared the project report. Being a professional
course B.B.A (Bachelor of business Administration) consist of both the aspect of
studies.
I have prepared this report, which contains all the details, each department. I
have studied in detail the various processes & operations taking place into his unit.
General information about the unit is also included. I have tried my best to present a
project based on this visit.
AHMEDABAD
By,
DATE OF SUBMITED
RITESH PATEL
ACKNOWLEDGEMENT
This project is the result of combine efforts of several contributions I would
like to thank our director Shilpa Trivedi, who arranges this industrial visit. I would like
to extend our sincere gratitude to our project a greate success.
I would also thank to Prof. Bhaumik Nayak for helping me in this project.
I thankful to the staff, workers officers, of Divya Bhaskar for helping us in
preparing this report .
last, but not least I am also very much thankful to my parents, friends who
have given a support in making this project.
EXECUTIVE
SUMMARY
Language use in this report is quite simple as well as the content of a report
is return in such that even can also ge enough of the knowledge. This report can be
utilized by other management student to get an idea about Divya bhaskar
In this report all the Divya Bhaskars information are given in this report the
all product information are given in ch-4 and the price aspects is given in
ch-6, Companys marketing techniques is given in ch-10, all the suggestion and
recommendation are given in ch-11 in this report all the marketing and companies
human Resource information are prepaid in this report.
This entire report is based on industrial visit and information by the
management of Divya Bhaskar and have try to give enough justification to the report on
our heart But as such we are the management Student and not the report of the field
chances of error management be this.
BRIEF TABLE OF CONTENTS

Title Page
Certificate
Preface
Acknowledgement
Executive Summary
I
II
III
IV
V
INDEX:
Ch. 1 Ch. 2 Ch. 3 Ch. 4 Ch. 5 Ch. 6 Ch. 7 Ch. 8 Ch. 9 Ch. 10 Ch. 11 Ch. 12 Ch. 13 -
Introduction about the Company

Marketing Environment Studies
Marketing Departments Studies
Product information
Distribution Network
Price Aspects
Promotion
Management information system
International market
Future plants of the company
Analysis of Companies Marketing techniques
Achievement
Suggestions & Recommendation
Conclusion
Bibliography
8
17
20
23
43
45
49
63
68
71
73
85
86
87
88
TABLE OF CONTENT
CHAPTER :-1 INTRODUCTION ABOUT THE COMAPANY
1.1
1.2
1.3
1.4
1.5
1.6
Name of the organization.

Address of the organization
Form of the organization
Name of the promoters & Existing Managing Persons
Size of the industry
History of the Organization
10
10
10
12
13
13
CHAPTER:-2 MARKETING ENVIRONMENT STUDIES

2.1
2.2
2.3
2.4
Economic Environments
Technological Environments
Political Environments
Cultural Environments
17
18
18
19
CHAPTER :-3 MARKETING DEPARTMENTS STUDIES

3.1
3.2
3.3
Marketing Departments Studies

20
Authority & Responsibility Allocation to the Marketing Department 21
Classification of the activities of the different managers.
22
CHAPTER :-4 PRODUCT INFORMATIN

4.1
4.2
4.3
4.4
4.5
4.6
4.7
Different Product that Company Manufacture

Different Brand Name
Variety & Features
Quality
Size
Packaging
Services
6
23
23
23
35
35
36
37
4.8
Service Agreement
38
CHAPTER :- 5 DISTRIBUTION NETWORK

5.1
5.2
5.3
5.4
5.5
Types Of distribution Channel company is using

Coverage of the market
Details about national as well as international market
Mode of Transportation
Detail of Intermediarie
43
43
43
44
44
CHAPTER :- 6 PRICE ASPECTS

6.1
6.2
6.3
6.4
Method company is using for setting the price

Mode of Selling ( Credit/Cash/Installment/Hire purchase )
Discounts
Credit Terms & Periods
45
47
48
48
CHAPTER :- 7 PROMOTION
7.1
Advertising
Use of Media
Advertising Messages
Advertising Budget ( % of sales )
Advertising Theme
Advertising Tone
49
50
52
54
55
55
7.2
Personal Selling
Problems & Complication
Advantage
Motivation of Sales people
56
57
57
58
7.3
Sales Promotion
Techniques
Reasons for Sales promotion
58
59
61
7.4
Public Relation
Methods for it
61
62
7
Difficulties in it
62
CHAPTER :- 8 MANAGEMENT INFORMATION SYSTEM

Marketing Research & Objectives
Procedure for marketing Research
64
65
CHAPTER:- 9 INTERNATIONAL MARKET
Name of the countries in which company sells its products

Brand name for the international market
Methods of entering into the global market
Problems that company is facing in the global market
68
68
68
69
CHAPTER :- 10 FUTURE PLANTS OF THE COMPANY

For Product
For Market
For Marketing Mix
71
71
71
CHAPTER :- 11 ANALYSIS OF COMPANIES MARKETING

TECHNIQUES
SWOT Analysis
Portfolio Analysis
Marketing Strategy
Market Segmentation and Targeting Strategy Analysis
Marketing Mix Strategy Analysis
Competition Analysis
Relative Market Strength Analysis
Competitive Techniques Analysis
CHAPTER :-12 ACHIVEMENT

8
73
75
77
78
79
80
81
84
CHAPTER :- 13 SUGGESTIONS & RECOMMENDATION

Conclusion
Bibliography
87
88
Ch.1 Introduction about the company

Ground Break
Publication
14th Dec, 2002

Totally Operational as on 21st June 2003. In 189
days one mission was completed. On the first day
publishing we have broken all the records 21st June at
morning Bhaskar Group has progressed by creating this
event of introducing new Gujarati News paper in to the
history of Newspaper. It has introduced its publication
through of 4.76 Lacs of copies to its readers and this
way the publication was started the one of most
important thing to be noted is that right from the
beginning of purchasing land to the end of building a
huge office it has completed only 189 days.
In last seven years Bhaskar was started 12

Aavruti publication on level help of different
Aavruti. It is a big challenge for Bhaskar group to
give the training to the selecting as per the their
style. These challenges have to complete with best
planning. It give the 15 days training to the team
by inviting well known challenger and
management trainer of the country. The result of
this all the study is that the reach the Gujarati
newspaper publishes on the earth of Gujarat to the
hand of Gujarat people.
From the first day, Divya Bhaskar has using

new technology in publication department and
published total 14 supplementary in a week with 16
pages new paper everyday. The most attractive thing
of their production setup. They are export foreign
which are printing colored back to back. This
machine can print 6 lacs copies in a day. There are
three binding machine for magazine binding. They
9 for electricity 1000 KVA capacity Dgare facilities
Set.
Publicity & Serve

Ahmedabad is city from well known
cities of India-Bhaskar Group make mission for
take the message to the people of Ahmedabad.
The media of message is hoarding from different
different places of the city. The first message on
the hoarding was Have Ahmedabad ma Chalse
Tamari Marzi To start the discussion amount
people about this message someone said that this
is start new T.V. Channel. Than second message
was on the hoarding Batavo Tamari Marazi,
Tamari Marazi Janava Avi Rahyo Chhe Bhaskar.
High-take Production Set

In Ahmedabad Divya Bhaskars prodution
set up is in the India. Best newspaper file in which
the production setup total 30 thousand square foot
& 25 foots mission now put the which type
machines capacity at in one hour 45 thousand
copies are printed. Two news lines with 45
machines 3 orient super printing machine. This 5
types of machinery can printed in 3.50 hours 5
lacs copies And production setup included four
high speed plat exposes which can every day
prepared more than 225 plat and with this above
established online Inegsalter which give capable
of is everyday magazine and 32 colored pages
output.
10
A.
Name of the organization

Divya Bhaskar
B.
Address of the Organization

280, Sarkhej Gandhinagar Highway,
Near YMCA CLUB,
AHMEDABAD 380057.
PHONE ( 079 ) 2810 9500
FAX ( 079 ) 8109501 /02/03
E-mail Contact @ maildivyabhaskar.co.in
Corporate Office
Dainik Bhaskar,
6, Dwarka Sadan,
Press Complex,
Bhopal,
M.P (India)
Pin-462016
Phone- (+91-755-2551601, 602103)
Fax (+91-755-5270333)
A.
Form of the organisation

Divya Bhaskar is a sole proprietary form of the organization.
1)
ADVANTAGE OF SOLE PROPRITORSHIP

Ease of formation and disoultion
As has been painted out no legal formalities are necessary for setting to the
business organization. Any person enjoying the capacity to contract can set up such an
organization.
11
Dissolution, termination or sale of the business is equally simple in the case of

a sole proprietorship. There are no legal Personalities in this regard and all that the
businessman has to arrange for is the satisfaction of creditors claims.
2)
Direct Motivation
The direct relationship between effort and reward serves as a powerful
incentives to the proprietor to manage the concern efficiently.
3)
Promptness in Decision making
promptness in decision making is another advantage of this form. This make

for quicker decisions by which he can take advantage of the opportunities of gain
arising from time to time.
4)
Flexibility in Management
If any change in business is called for, he does not have to consult any one
and therefore, he will be able to make the change without delay.
5)
Secrecy
Secrecy can be maintained about business matters and therefore the

proprietor will be able to take full advantage of any new ideas that occur to him.
DISADVANTAGES OF SOLE PROPRETORSHIP

1)
Limited finances
The individual propritor suffers from the limitation of financial resources. He

can depend only on his own sawings, and neither safe not easy for him to borrow much
money from bank or ther financial institution.
2)
Limited Managerial Skill
The managerial ability of the owner is unlimited modern business is full of

complications specially due to the ever changing nature of market and the various laws
that are being enacted.
12
3)
Unlimited liability
The liability of the owner is unlimited. Not only the assets of the business
but also his private assets will be used to pay off the firms debts, unlimited liability
also discourage the expansion of the business.
4)
Uncertainty of duration
The proprietary business comes to an end if anything happens to the

proprietor if the business is rendering useful service to the society the closure of such a
business will be a social loss.
D.
Name of promoters & exiting managing persons
The Divya Bhaskar is big sale proprietor company has many people in
management group including editors, reporters, advisor, executive and other
professionals to help Divya Bhaskar to achieve its goal. In existing management group
as below.
Board of Directors
Chairman
Shri Ramesh Charndra Agrawal
Managing Director
Shri Sudhir Agrawal
Director
Shri Powan Agrawal
Director
Shri Girish Agrawal
Vice President
Shri Harish Bhatia
Advertising Manager
Shri Salil Sharma
Event Marketing Manager
Shri Vishal Sharma
Up Country Manager
13
Shri Pankaj Nayer
Bakers
Indore Bank, Indore.
E.
Size of the industry
Divya Bhaskar Company is large scale industry. The industries where the
capital requirement to start an industrial unit is enormous and wage labor laws are
applicable it is known as large scale industry, Divya Bhaskar industry Co-operative
limited has also invested a huge amount to start different unit in different stats it also
follow this labour laws given under
ADVANTAGE OF THE LARGE SCALE INDUSTRY
Despite their importance in the economy of India large-scale industries are
able to contribute their mite towards the development of its economy as desired. This is
because they are confronted with a number of advantages in the conduct their
operations. Some of the important advantages are discussed below.
1.
Row materials
A vast majority of the large scale industries is that the supply of at reasonable
price. The LSI unit use important raw materials. Such availability of raw materials
adversely affects the capacity utilization, product quality & costs.
2. Adequacy of Finance
The credit provided by various institutional agencies such as state financial
corporations, commercial bank, big industries development bank of India etc. needs of
large-scale industry.
3. Marketing
Units in this sector have to face a number of sources in marketing their
products. Advertisement & successful marketing have now become highly developed &
essential brand lees of Production. Units in this sector are in a position to take fuller
advantages of modern marketing techniques due to want of both funds & knowledge.
14
F.
History of orgation
The Supreme Court quashed the orders of the Madhya Pradesh High Court in
the Dainik Bhaskar title dispute case in the favour of M/s Dwaraka Prasad Agrawal &
Brothers and asked the concerned authorities to restore the status quo that existed on
June 29, 1992.
Hemalata Agrawal, who is a daughter of the late Dwaraka Prasad, and also a
partner in the firm, expressed satisfaction over the judgement at a press conference in
New Delhi last week, and said: "I hope that the judgement of the Supreme Court will be
duly implemented in letter and spirit and soon the Registrar of Newspapers in India and
the concerned District Magistrate will take suitable and prompt action in the matter."
Dainik Bhaskar was established by Dwarka Prasad Agrawal in 1958 but it
was taken over by his son Ramesh Chandra Agrawal and his uncle Bishambar Dayal
Aggarwal in 1992 using "fraudulent means" and without the consent of the actual
owner, Dwarka Prasad. Following this Dainik Bhaskar was transferred to Writers and
Publishers Ltd, a company owned by Ramesh Agrawal. The Supreme Court has now
restored the ownership to M/s Dwarka Prasad Agrawal. and Bros.
Before 50 years ago, Bhaskar group established in the firm of one newspaper.
Now doing 900 cores Rs of turnover this group is highlight in 80 decades. When time
pasted this group their business activities are expand in textile salient accusation oil
refinery dalda and T.V media & Information technology etc. field they are entered.
Dainik Bhaskar is established before 50 years. It is most public reading

newspaper. Dainik Bhaskar is covered M.P, Chattisgadh, Rajasthan, Chandigarh,
Hariyana, Himachal Pradesh & Maharashtra published from every cities.
15
Dainik Bhaskars newspaper is printed one at time under these places.

M.P
Raipur, Indore, Jabalpur & Satara.
Chattisgadh Jaipur, Jodhpur, Udaipur, Ajmer, Bikaner, Kota & Shrickanya nagar
Hariyana
Panipat, Hisar, Faridabad, Gudgaon.
Uttarpradesh Zanshi
Maharashtra Nagpur
Everyday in these all branches more than 18 lacs copies are published.
Dainik Bhaskar is published copies all types of language about the now a days survey
of Irs, 2002 Dainik Bhaskar is all types reader newspaper. The present reader is
1,34,00,000
Distibution in Network
Years
1994
1995
1996
1997
1998
1999
2000
2001
2002
Every
Distribution
No.
228
269
504
774
911
1083
1426
1483
1801
INTRO DIVYA BHAKAR IN AHMEDABAD

This group is started Gujarati Newspaper
in Ahmedabad on 22nd June 2003. On the very first
day this newspaper got the first place in
Ahmedabad market. This is first time history of
world of newspaper started with this many copy
sale by any newspaper. We hope that this record
going to be record in The Guinness book of world
record.
The
BhaskarBhaskar
group as under.
In some
1993plant
theof Divya
Company has entered in to the sharda
Sharda
limited,
Shivpuri.
shivpurisalvet
salnet
ltd. With
the name of this
company with the number of 500 tones per
day having the capacity of soyabeen. On
the way of salvet extensities plant has been
established in the capacity of this plant
increasing with the with 100 tones of the
per day. Soyabeen food has been made and
refining is established for the machine of
vegetable ghee has made from Shivpuri
16
established.
Sharda Salvet Limited

Established
Production
August
Salvet, Digital
1992
Cake &
Vegetable
Capacity
500
T.P.D
Brand
Soyaside
Or
Repiside
Turn-over
205 Crores
Export
______
In the year 2000-2001 increase the capacity of refinery 200 T.P.D and increase
vegetable produce capacity of 120 T.P.D.
Bhaskar Industries Limited Mandidip in 1996 this group produced clothe
choose this field purpose of Denim clothe 85 lacs meters capacity of every year and
4100 tone one of this branch is established in Mandidip Industrial Development center
near Bhopal.
Bhaskar Associated Limited.
In 1998, Bhaskar group

established the soyabeen salvet
exception center at the gram siya
devas its prodution capacity is 700
metric tones.
Bhaskar T.V Network

With media Bhaskar group
entered in electronic media as a
Bhaskar TV also development in new
technology field. Bhaskar TV reach
more than to thousand houses as a cable
in pink city Jaipur.
17
18
Ch. 2 Marketing environment studies

1.
Economic Environment
Markets require buying power as well as people. The economic environment
Consists of factors that affect consumer purchasing power and spending patterns.
Nations vary greatly in their levels and distribution of income. Some countries have
substances economies they consume most of their own agricultural & industrial
output these countries offer few market opportunities.
The economic environment of the major economic trends in two parts
1. Change in Income
2. Changing consumer spending patterns
The Socio Economic Class
Sec. A
305
251
Gujarat Samachar
Divya Bhaskar
Sec. B
361
381
Sec. C
199
314
Sec. D
92
197
Sec. E
46
68
500
400
300
Gujarat Samachar
200
Divya Bhaskar
100
0
Sec. A Sec. B Sec. C Sec. D Sec. E
Divya Bhaskar is the world isnt populated by a single type person to satisfy
a whole world of consumers, you need people of every make and model.
Change in Income
Marketers should pay attendtion to income distribution in the united states is
still very skewed. Value marketing has become that watchword for many marketers
during this economic down turn.
19
Divya Bhaskar
Changing the quality at a income high quality at a high price and lower
quality at a lower price in the depend upon the changing income.
Changing consumer spending patterns. Divya bhasker is a changes in major
economic variables such as income cost of living, interest rates, and saving and
barrowing patterns have a large impact on the marketplace it also change in
transportation, entertainment health care etc. Companies watch these variables by
using economic forecasting.
2.
Technological Environment
The Technological environment is perhaps the most dramatic force now
shaping our world. Technology has released wonders such as anti biotics, organ
transplants, note book computers, and the internet. It also has released. Horrors such as
the nuclear missiles, chemical weapons, and assault rifles. It has released mixed
blessings such as the automobile, television, and credit cards.
Divya bhaskar is know technology depends on whether we are more
impressed with its wonders or its blunders. The technological environment changes
rapidly it is think of all of todays common products that were not available 100 years
ago, or even 30 years ago. It is depends new technologies create new markets and
opportunities. Divya Bhaskar is depends every new technology replaces an older
technology.
Marketers should watch the technological environment closely.
Companies that do not keep up with technological changes soon will find their products
outdated, and they will miss new product and market opportunities.
C)
Political Environment
Marketing decisions are strongly affected by developments in the qualities

environment. The political environment consists of laws, government agencies, and
pressure groups that influence and limit various organizations and individuals in a given
society.
Legislation Regulating Business
1.
Increasing legislation
Divya Bhaskar is legislation affecting business around the world has increase
steadily over the years.
20
2.
Changing Government Agency Enforcement
Divya Bhaskar is not a government company it is a private company so the

no any type of changing in government agencies international marketers will encounter
dozens, as even hundreds, of agencies setup to enforce trade policies and regulations.
Increased Emphasis on ethics and socially responsible Actions
Written regulation can not possibly and existing laws are often difficult to
enforce Divya Bhaskar business is governed by social codes and rules of professional
ethics.
D ) Cultural Environment
The cultural environment is made up of institutions and other forces that
affect a societys basic, values, perceptions, preferences, and behaviors. The core
beliefs and values have a high degree of persistence.
Divya Bhaskar knows people beliefs more and useful and truth news. So it
make this types of newspapers. People vary in their emphasis on saving themselves
versus serving others in the new paper peoples views is more important because
peoples wants to truth and useful news.
Peoples Views of Organizations.
People vary in their attitudes towards corporations government agencies trade
unions, universities, and other organizations.
Peoples Views of Society
People vary in their attitudes towards their society patriots depend it,
reformers want to leave it peoples orientation to their society influences their
consumption patterns,
Peoples Views of Nature.
People vary in their attitudes towards the natural world. Some feel ruled by
it. Others feel in harmony with it, and still others seek to master it.
Peoples Views of the Universe
Finally, people vary in their beliefs about the origin of the universe & their
place in it. The Divya Bhaskar is given new about religious, religion and practice have
been dropping of gradually through the years.
21
Ch.3 Marketing Department Studies

CHAIRMAN
MANAGING DIRECTOR
EXECUTIVE DIRECTOR
PRESIDENT
MARKETING
MANAGER
PRODUCTION
MANAGER
HUMAN RESOURCE
MANAGER
FINANCE MANAGER
SENIOUR
VICE
PRESIDENT
SENIOR VICE
PRESIDENT
GENERAL
MANAGER
VICE PRESIDENT
LOCAL
MANAGER
UP COUNTRY
MANAGER
SENIOR VICE PRESIDENT
SENIOR VICE PRESIDENT

SENIOR MANAGER
SENIOR PRESIDENT
MANAGER
VICE PRESIDENT
GENERAL MANAGER
VICE PRESIDENT
VICE PRESIDENT
MANAGER
GENERAL MANAGER
REGION
AREA
MANAGE MANAGER
GENERAL MANAGER
MANAGER
SENIOR EXECUTIVE
SENIOR
SENIOR
SENIOR
EXECUTIVE
MANAGER
EXECUTIVE
EXECUTIVE
MANAGER MANAGER EXECUTIVE

SENIOR EXECUTIVE
SENIOR
SENIOR
EXECUTIVE EXECUTIVE
SUPRVISOR
EXECUTIVE MARKETING
EXECUTIVE
SENIOR CLARK
EXECUTIVE
EXECUTIVE
SENIOR
SENIOR
MANAGER MANAGER
SUPERVISOR
SENIOR
MANAGER
SENIOR
MANAGER
CLARK SENIOR CLARK

SUPERVISOR SUPERVISOR
SENIOR
CLARK
CLARK
EVENTMARKETING
MANAGER
SENIOR CLARK
CLARK
CLARK
SENIOR EXECUTIIVE
ADVERTISING
DEPARTMENT
22
SENIOR EXECUTIIVE
EXECUTIVE
EXECUTIVE
A) Authority and responsibility allocation to the marketing department

The Divya Bhaskar is a sale proprietor firm but it is a large scale size of the
industries so many types of work which are divided to the different marketing
department
Divya Bhaskar is a media company so they do work about newspaper. The
Divya Bhaskar chairman is a Ramesh Agrawal and his three sons are divided in
different works. Sudhir Agrawal, Powan Agrawal and Girish Agrawal they divided
their work in different department. The sudhir Agrawal is the M.D of Divya Bhaskar
and they do the collection of data and editorial person they check out the all the data are
give the different area to collect the work the managing director is the check out and
which data will printed in newspaper. He is decided
Another son of Ramesh Agrawal is the Director of the Divya Bhaskar Powan
Agrawal. They do the production of the company. He is decided how much investment
to invest in production? How much produce the product? Which type of machineries
located for the production? He takes all the decision related production process. He
responsible for all decision of the production department.
And third son is chairman Girish Agrawal. He is also the Director of the
company and he do the marketing work for the company he know about the all
production information he also determine about size, quality of the product and his
main work is the marketing of the company and he also know about the competition
market also. He decides about the setting the price of the product, Advertisement,
Personal setting and Sales promotion all this thing are depends on the marketing
manager of the company.
The Divya Bhaskar is also appointing the advertising manager. The Sunil
Sharma is the all advertisement are collected and then marketing manager are decided
to which advertising is more important and Mr. Vishal Sharma is the event marketing
manager he doing only work of event.
The Divya Bhaskar authority and responsibility is the depend learning orient
and training for the marketing. The marketing. They do the job which people have
experience and qualified.
So, The Divya Bhaskar all the director or managing director, Advertising and
event, up country manager all the member are do the work is very well. So the Divya
Bhaskar is sale proprietary from even though they do the all members are do work
sincerely and good responsibilities they do therefore Divya Bhaskar is do more
23
increasingly business in the national as well as international market also because they
have a good and much better authorities and responsible people. So they all the
sincerely to the their work.
3.
Classification of the activities of the different manager

The Divya Bhaskar is doing the function wise classification of activities of
the different manager. The give the all the days news paper and with the newspaper
they also given the different types of magazine and supplementary also so this all the
magazines department is only do the one magazine or supplementary part so all the
days they decided the group of people they care only one day magazines or
supplementary and the every department is collect information to the give part of days
of magazines. So the Divya Bhaskar is classification to the part of the activities and
every department only do their work only. So they appoint the different manager for the
every part of the day.
They also do the classification in newspaper also the decided the all the sport
activities and information given the one department they decided the sport department
they decided the sport department who collect the all sport information. They another
decided Crime department, Photographs department also the different department are
handled all the films information is also to the given different department and they
handle it. So in the newspaper are given information is the decided the classified
departments.
24
Ch. 4
Product Information
People satisfy their needs & wants with products A product is any offering
that can satisfy a need & want. The product will be successful if it delivers value &
satisfaction to the buyer. The buyers chooses between different offerings on the basis
of which is perceived to deliver the most value.
The Divya Bhaskar is one of the media company. It is printed the news
papers & magazines. The Divya Bhaskar company is printed the news paper as per the
customers needs & wants & try to satisfy them. The Divya Bhaskar newspaper will be
successful because it delivers value & satisfaction to the buyers
Different product, that company manufacture.
A.
The divya Bhaskar can not produced more products. It is product only
newspaper & magazines.
B. Different Brand Name

The Divya Bhaskar Company can not manufacture any other product so it
has no different brand name. The company has only two brand name Divya Bhaskar &
Daineik Bhaskar.
Divya Bhaskar
The Divya Bhaskar established at Ahmedabad in Gujarat which is
newspaper.
Dainik Bhaskar
The Dainik Bhaskar is established 14 years ago in Rajasthan, In Rajasthan,

the Dainik Bhaskar is a Hindi News paper.
C. Variety & Features

The Divya Bhaskar has a different varieties in its news paper.
Main Newspaper
Business Bhaskar
Dharm dharshan
25
Madhurima
Science Bhaskar
Kalash
Varasa & Vaibhav
School Bhaskar
Life Line
Navrang
Satyakatha0
Disha Bhaskar
Life Style
Focus
Rasrang
Rasarang plus
The Disvya Bhaskar is printes the main newspaper everyday, but the
magazine is different in everyday in week. It is printed the special edition for festivals,
election, or any special subjects.
Main Newspaper
The main Newspaper of Divya Bhaskar is almost 14 pages. The management
of Divya Bhaskar is divided some news is on the first page other news is other pages.
The main headlines of News is printed on the first page. The special news
like accidients, earthquake, aeroplane crashes, train accidents, terriosm attacks, fire in
factory, election etc are noted at the first page. The some small advertises are also
printed on a first page at the first page, the Divya Bhaskar is give the information
everyday, Date, year, day, price page size, Suvichar etc.
The Second & third page of the main newspaper gives the news about the
cultured activities like dance programme, picture exibition, singing, competitions, it
also express pprime minister Ministers, chief minister, religious persons message, there
wishes for the public some time any of the film starts interviews also noted at the third
page. The information about the whether is also noted at the second page some other
news also printed at the third page.
The information about the whare the Bhajan, Bhagavat katha, picture
exhibition, health shabbier, sat sang is held noted on the fourth page. The other
information related to social, religious, are printed of this page the astrologys news,
Television programmers information with time & name of programmers give on this
page. The birthday wishes, important telephone numbers like hospital, police station,
fire station, railway-station, control room, inquiry office, Blood bank, Medical store,
26
etc. It also give the information about which film is realized which theatre. The besna,
Avasan noth, murliar information on the fourth page.
The fifth page give the news about the workers strike other small news, &
also advertise. The enquiry Saturday athe fifth page is only for the Ahmedabad
Special for ahmedabads news. Problem of ahmedabad city.
The sixth & seventh pages are give the news about whole Gujarat state. At
this page give the information about business meetings, school-collage functions, public
Notices, Admission Notification & other news related to accidents, murder.
The eight page is only for classified news. In which Appointments
interviews for different fields like technical, official, finance, Computer, Medical &
other, At this give to page give the advertisement for purchase & sales vehicles, lands,
shop, houses, of products advertisements.
The admission advertise of collages, cross-words game & news are specified
on the ninth page.
The tenth page, Divya Bhaskar printed first Aajna Vichr given by famous
persons. It give the colum for story of foreign contry political dicussion, at this page
noted everyday Prasang Vishesh Dilhi ni vaat Tamari vatt Avsar, in a different
columm.
The eleventh page news about the our states like election, strike, crime,
political meetings, discussion etc.
The twelve page is classified only for sport news. Not only India but also
abroad sport news.
The thirteen page, everyday give the news about different issue, Some time it
give news foreign countries, political, religious, film functions, games, etc. Some time
it gives solution of different types of health problems, guidentce of abroad study,
opportunities of abroad study some time it give information about properly, furniture, &
advertisement.
The last page also, Divya Bhaskar, give the big news & Advertisement.
Thus, the main newspaper of Divya Bhaskar useful for every perosons. It
give the news of cities, states, national & International, It give the Information
different type of issues , admissions, study, laws, properties, political, social ,
cultural etc.
27
The Divya Bhaskar give its customer two page news about market everyday
it is known a corporate bhaskar In which it give the news about national market &
international markets shares price movement the shares lows price & high price of
the company it give the top volumes of the top companies, mutual funds movement,
FIIS movements The corporate Bhaskar give the price of share of all the company
services. It is not give the only shares price but also give commodities price, Sensex,
points, Nifty. The corporate Bhaskar give the news of companies their investments,
shre, product, price, profit, loea etc. Some time it also express the companys notice for
the its shareholders. It is give the news about the currency rates of national market &
international market.
Some columms, Divya Bhaskar gives everyday like Aajkal Aaj ni vat
khatimithi Aaj ni kahevat chhalkato jam etc. for enjoyment.
The rate of advertisement of main newspaper is different. It is given under.
Ahmedbad Edition
Ahmedbad
Gandhinagar
Anand
Nadiad
Surendra nagar
Mehsana
Himmatnagar
Palanpur
Patan
B/W Display rate Rs. 750 /- per color Advertisement at Rs 1125 /- Pcc
Page
Premium
Front Page
100 /Page 3
25 /Specific Page
25 /Specific Page & Position
50 /Bank Page
50 /Appointments, Tenders & financial Advertisement will be published at
Display rates.
Size Specification
Front Page
5cm 7 coloum upto 10 cm 7 columm or 5 cm 8 Column upto 10 cm 8
columm 10 X 3, 15 X 2 ( semi solus )
B/W Display Rate Rs 600 /- Per colour Advertisement at Rs 720 /- pcc.
28
Page
Basic
Rate
(B/W) (pcc)
Basic
Rate
(Colour) (pcc)
Premium
Front page
Back Page
Page
Specific Page
Specific Page &
Position
Any other Page
600 /600 /600 /600 /-
840 /840 /750 /720 /-
100 %
50 %
25 %
25 %
600 /600 /-
720 /720 /-
50 %
-
Appointments / Tenders & Financial Advertisement will be published at
Display rates.
Size Specification : Refer to Ahmedabad edition details.
Classified
Rs 15/- per word ( Minimum 10 to 25 worlds )
Rs 20/- per word ( From 26 to 40 words )
Rs 50/- For P.O.Box / Courier.
Display Classifieds
B/W : Rs 320 /- pcc
Colour : Rs 345 /- pcc
Only single column format with maximum height of 51 cm minimum size of 3
cms in height.
Special offer
3 paid / 1 free
5 paid / 2 free
7 paid / 3 free
All the display classified insertions have to be published within a period of 30
days.
Entertainments
B/W : 400 pcc
29
Color
Any other page
:
Rs. 500 /- Pcc
Page 3
:
Rs. 525 /- Pcc
Back Page
:
Rs. 690 /- Pcc
Minimum size of colour ads to be 5cc page premium as per card rate.
Court Noti
At Rs 70/- Per line only single colomn inside page only.
Best wishes
5 X 1 (fixed size) :
Rs. 1000 /Rs. 1800 /Rs. 1800 /-
Inside page only in case of bigger size B/W Display rates will apply 25 %
extra on colour.
Type of issues, Admission, study, laws, properties, political, religious,
Social, cultural etc.
Divya Bhaskar give the special newspaper of Business Bhaskar & Dharma
Darshan at Monday with main newspaper.
Business Bhask
The business Bhaskar gives the news related to Business like price of share,
Debentures, gold, silvers, etc. It give the information about some companys share
price movements, with a graphs, The Business Bhaskar give the guidance of
Investments, taxes, Insurance, It is very helpful for Businessman, Management
students, & Investors,
Dharama Darshan
The Dharama Darshan is a sub-newspaper which give the information
related to different Dharma, It has so many columns like sadhu vivekpriyada
Gitanjali chintanni chadni sahgne kinare sant darshan Shil & Sanskruti
Alakha no Aotlo etc.
The Dharma Darshan in totally Dharmik. It is very useful for all. It is
special for old persons.
The Science Bhaskar & Madhurima is given to the customers by Divya
Bhaskar on a Tuesday.
30
Science Bhaskar
The Science Bhaskar is pruti of Divya Bhaskar it gives the news related do
science. The science bhaskar is give the information about different scientists Research
with reasons problems uses.
Mahdurima
Mahurima is 24 pages Magazine of Divya Bhaskar which target the women
customer It is very useful for women. In this magazin gives the columm for Antrang
prasna Fitness Madhurima gives the information our health problems, dress design,
hair style, figure maintain etc. In Madhurima give the special columm for cooking in
this columm give the receipes of different items. It is give the short stories, youngster
problem, & personal, family problem & its solution.
The Madhurima is colourful magazines it is attrack the customers to reads.
Its pages also press & glassing. It is give the guidance about fitness, figure, & fashion.
The Advertisement rate of Madhurima is under given
Page position
Colour rate
Back cover ( GNP )
Rs. 50,000 /Front inside cover (GNP)
Rs. 40,000 /Back inside cover (GNP)
Rs. 35,000 /Full page (SNP)
Rs. 30,000 /Half page (SNP)
Rs. 18,000 /Quarter page (SNP)
Rs. 10,000 /Strip ads ( 3 cms X 4 coloumm )
Rs. 5,500 /Island postion ( 5X2 )
Rs. 5,000 /Island Postion ( 5X1 )
Rs. 3,000 /The Divya Bhaskar Company give the every Wednesday sub newspaper
Varso & Vaibhav & Magazine is Kalash to its customers.
Varso & Vaibhav
The varso & vaibhav is a 4 page sublementary given to on Wednesday to the
customers by Divya Bhaskar in it give the information related to our tradition, religious,
cultural, heritage, falk-dance, the varso & vaibhava express the believable of different
status people, their, costumer, falk dancef, methdoly, historical, place stories etc.
Kalash
31
The kalashis is a 16 pages tabloid in colour magazine. In this magazine

articles on health, sports, dharma, Sanskruti etc. The Kalash is express many article like
premrang, Nikhlas Adbhut ajayab samay Science Rahasya-Romanch
Apana vadilo katharash hasyang Antarman etc. This magazine is express its
article on a current issue and very interesting. At the last page of this magazine game
of cross word so customers get enjoy with good article entertainment is cross word.
The kalash is give the successful person interviews, so we can know the reasons of their
success. This magazine is target entire family member. It is helpful customers. The
Kalashr magazine colours and design is very attractive. This business man are want to
give the advertisements in the kalash. The rate of advertisement as under.
Black & White
Colour
Rs.
Rs
575 /- ( GNP only )

575 /- Pcc No extra premium for color
Page position premium

Front page solus = 50 %
Back Page
= 25 %
Island postion size 5 X 1 & 5 X 2 25 %
Strip ad ( 3cms x 5 coloums )
Thus, the kalash magazines useful for Businessman & others with
theinteresting articles, stories, health, advertises etc.
The School Bhaskar or Bal Bhaskar & life line is give to the customers on
every Thursday.
School Bhaskar
The School Bhaskar is a 6 pages magazines it is prepared of the students,
by the students, for the students, Thus, school Bhaskar is prepared only for students. It
is give the information related study. Like how can we make the language effective,
how can students make the preparation of exam & other so many tips. The school
Bhaskar teach the students English language with a grammar computer etc. in this
magazine small small photo of students function. These functions are arranged by
schools. It is give the information under the photos which function is which school is
arranged & also students achievements. The school bhaskar has one page is discussion
of one topic related to students problems. By teachers & parents. The photo of
paintings B also express in school Bhaskar which paints by students with a schools
name students name & standard of study. The stories, puzzles, poems, songs etc.
prepared students, they also noted the school bhaskar, The good & Bad experience of
teacher when they are students give their schools other activities in which students
takes parts. The school bhaskar also give the intervies other schools principal is taken
by students.
32
In the school Bhaskar not given any types of advertisement it is very useful
for students.
Bal Bhaskar
The Bal Bhaskar also Thursday edition which is 16 pages, A4 size & colorful
magazines. It B also prepared for childrens. In Balbhaskar give the puzzles, jokes,
suvichar, at second page. The third page it give the information about old building,
bridge, like golden get bridge, zulta minar, affel tower, Taj mahal, the wall of the china
etc, Bal Bhaskar give the one or two comics story like Natkat chini & Ditictive
Gopichand & other stories. It is give the information abnout animals like their height,
weight, color, where they are seen, what kind of they help the man.
The rates of balbhaskar as under.
Page Position
Back cover
Full Page
Half Page
Quarter Page
Stripe ad ( 3 cm x 4 column )
Color Rates
Rs. 40,000 /Rs. 25,000 /Rs. 15,000 /Rs.
9,000 /Rs.
4,500 /-
The Bal- Bhaskar & school Bhaskar both are target school children. They
are give good & helpful articles to the students.
Life line
The life-linee is 4 pages Suplementary which is give the articles on different
types at health problems & solutions. The life line give the totally information about
the health problem by well know doctors. It is very useful for every person who has
health problem.
The Divya Bhaskar give its customer the magazine Navrang &
Suplementary page of satyakatha on Friday.
Satyakatha
The satyakatha is a 4 pages supplementary. It is give the truth stories horrow
stories, navalkath the crime story. Every story is very interesting. The Divya Bhaskar
has its own big library. In which large number of books, Novels Magazines. Also
foreign books the Divya Bhaskar takes the stories from these books are written by well-
33
known authors. The lifeline give the articles on a specific matters The life line is target
the all the customers. It can read all the customers.
Navrang
Navrang is 24 pages Magazines its size is A4. A magazine for film &
television buffs. The navrang is colourful & attractive magazine. In this magazines on
second & thirds page give the intervies of film stars. This articles name is Mulakat
The fourth & fifth pages are. Give the article is Miss ketinu miyay then after two page
give the cover story in this magazine.
In Navrang give the discussion of topic related tto film, film start, story,
directors, sony, music etc. Its name is sine charcha The Navrang gives the top five
pop songs, top five film songs, &^ top five film of the week. It also give the some
dialogues of the film. This knows as Mixt Masala In this magazine give the one
poster type of photo of any actor or actress. In article of sin Itihas give the old film
story, actor, actress, songs, etc. & what is special in this film. It also give the interview
of television serial actor, actress. The navrang also give the information about the
hally-wood starts their film, stories. Etc. it give story of film which will be realize in
future. It is not only give story but also give the directors, editors, music director,
singers, actor, etc. The name of this article is Zurukho.
Thus, Navrang is usful those people who interested infilm & television. It is
give the information about the film actor, actress, singer, director, music directors, etc.
the advertisement rate of Navrang magazine is as under.
Page Position
Color Rates
Back Cover (GNP)

Front inside Cover (GNP)
Back inside Cover (GNP)
Full Page
(SNP)
Half Page
(SNP)
Quarter page (SNP)
Strip ad ( 3cms X 4 colomm )
Island Position 5X2
Island Position 5X1
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
50,000 /40,000 /35,000 /30,000 /18,000 /10,000 /5,500 /5,000 /3,000 /-
The life style supplementary & Disha Bhaskar magazines is offered by Divya
Bhaskar on every Saturday.
34
Life Style
The life style is 4 page supplementary of the Divya Bhaskars newspaper,
The life style givve the information of famous & well-knowns persons life it is give
the information like what is there ambition, dreams, life, their thinking, How can they
celebrated the different festivals, who their ideas guidance, who motivate them etc.
The life style give the different states life style, festivals, their livin standard
etc.
Disha Bhaskar
Disha Bhaskar is a Saturdays edition. It is a 8 page magazines. The Disha
Bhaskar is tabloed coloured magazine which knowns as career magazine. It is give the
guide of different fields like chartered account, Management, Navy, air-hostes, hotel
management, engineering, doctors, professional etc. The disha Bhaskar give the
information related to these types of professional courses like what is eligibility of
courses, period of courses, admission, what types of exam fees, where the courses, job
opportunities, & also give the address of institution of these courses.
The Disha Bhaskar give the guidance of small business which can strts with
less investment & give the large scope of success. This magazines teach the English
language. It is give the stary of success of Successful parsons like shri Dhrirubhai
Ambani, Vishnathan Anand, Dipak chopra, & so others. The Disha Bhaskar give the
information of famous institution like. IIM, NMIMS, Nirma, SIBM, FTII, NlSIU,
IIFM etc. which give the information whare these institutions, establish, what is
admission, eligilbility, opportunities etc. The Disha Bhaskar is give the news about the
Admission alert, & job alert. The also give the answers at questions asked by
customers. About the career oppetunities, study, Admission.
The rate of advertisement in Disha Bhaskar is as under.
Black & white
Color rate
No extra premium for colour.
Rs. 490 /- ( SNP only )

Rs. 490 /-
Page Postion
Front Page sales
Back Page
Premium
50 %
25 %
35
Island Position size 5X1 & 5X2

Any Page strip Ads (3cmsX5 colomns) -
25%
The Divya Bhaskar company gives its customers on Sunday three

suplementaries.
2.
3.
4.
Focus
Rasrang
Rasrang Plus
Focus
The focus is a 4 pages suplimentary of Divya Bhaskar newspaper. It is

express first pages international level news & Second page is give the discussion on
special topics. The last page of this suplimentary is only for youngster. The name of
this article is youth plus In this article give gudience for younger for their problem At
this page give a columms of Bhavishaya Fun for boys & girls, & Change club,
friends club.
This Suplementary is prepared only for youngers, it give the totally
information related youngers. The youners can get the entertainment it from it.
Rasrang
The Rasrang is 4 page colourful Sublemntary. In this give the stories of

novel on the different subjects. The repartars give the name of articles as Bavano
Bagicho Rana ma khilya gulab Avadi ganga upasana. The stories of novel is
very interesting the articles also very good. The rasrang give a Special coloum, name
of it is rita rivaj In this particular columm give the infoamtion different states of
peoples festivals, cultural,
Thus, Rasrang is Broadsheat in colour magazine, it is focusing on articles of
general interests, tourism, astrology, culture, It is targeting the entire family.
The rate of advertisement is Black & White Rs. 575 /- (GNP only) color 50%
premium on B/w rate.
Rasrang Plus
The rasrang plus is also 4 page sublementary. It is also give the customer on
Sunday. It is same the Rasrang but in it only two or three stories of novel. The rasrang
plus is give the astrology of week, Birthday date & future, also some jokes.
36
B.
Quality
The reason of any organization success is its products quality If quality of

product not good, the company can not success, it can not continuous more time in
market so every organization try to make its product is best quality
The Divya Bhaskar make its news paper best quality more than its
competitors. It satisfy the needs of the customers.
The paged news paper of Divya Bhaskar is glossy & attractive. The
customers are attract to purchase it. The paper is use long time than other paper. The
contents of this newspaper is also very good.
The main aspects of this newspaper is true news photos. It can no influnco
by and political parties. The Divya Bhaskar give important quality of news. It give
their customer real information abodut any ancidents.
C. Size
The size of Divya Bhaskar newspaper is big than its competitors. The price of
newspaper is law & its size is big. Other newspaper is high & pages of newspaper is
less.
Days
Sunday Monday
Tuesday
Thursday Friday
Satu
rday
42
Wedne
s
day
34
Divya
Bhaskar
Gujarat
Samachar
26
22
34
38
26
24
30
36
30
28
26
40
Diagram
37
45
40
35
30
25
20
15
10
5
0
Divya Bhaskar
D.
rday
S atu
ay
Fri d
rsda
y
Th u
nes
We d
sda y
Tu e
ay
Mon
d
S un
day
Gujarat Samachar
Packaging
Packaging includes the activities of designing & producing the container for
a product packging has become a potent marketing tool. Well-Designed packages can
create convenience & promotional value.
Packing decisions are based on primarly on cost & prodction factors. The
primary function of packge of to contain protect a product Now a days packging has
also become very imp. Marketing toals for differeciation the product of company with
the product of others. In this highly competitive environment the package may be saller
last chance to influences the buyer.
Divya Bhaskar & Dainik Bhaskar
Packages
Display Display Front

Page
B/W
Colour B & W
Per
Per
Per
coloum coloum coloum
cm.
cm.
cm.
Divya Bhaskar ( Gujarat )
750
1125
2250Dainik Bhaskar (All editions ) 3775
7550
8494
(MP, chattisgarh, Rajasthan,
chandigarh, Harayan.
Divya Bhaskar + Dainik Bhaskar
4525
8675
9995
( All edition )
Divya Bhakar + Dainik Bhaskar
2300
4225
4988
(Rajasthan) Gujarat, Ajamer,
38
Front
Page
Color
Per
coloum
per
1500
11325
13,200
6525
Jodhpu, Kotu & Sriganganagar

Divya Bhaskar + Dainik Bhaskar
2330
( MP, Chatisgarh, Gujarat, Bhopal,
Indore, Gwalior, Raipur &
Bilaspur )
Dainik Bhaskar [ Rajasthan ]
1550
( jaypur, jodhput, udaipur, Ajmer,
Bikaner, kotu & Srinagar)
Dainik Bhaskar
1580
[MP,Chattisgarh] (Bhopal, Indore,
Gwalior, Rajput & Bilaspur )
E.
4285
5055
6615
3488
3488
4650
3555
3555
4740
Services
A services is any act or performance that one party can act or performance
that on party can after to another that is essentially intangible & does not result in the
ownership of anything. Its production may or may note be tied to a physical product.
The divya Bhaskar provided its customers so many services like the
newspaper is easily availably any places very low prices, best quality & larger
information & very important new.
Intangible
Services are intuangible. The service of Divya Bhaskar can not be seen,
tasted, felt heard of smelled beform they are bought.
Place
The Divya Bhaskar Provides its services on that place from where customer
can easily buy.
People
The Divya Bhaskar gives its Newspaper to direct people. The hawkers
collect the newspaper from common place & distribute to the customers.
Symbol
The name & symbol should suggest fast services of Divya Bhaskars
Newspapers
Price
The price of its newspaper is very less so everyone can offered the newspaper
& take advantages of its services
39
Inseparability
Services are typically produced & consumed simultaneously in case of

entertainment & professional services, buyers are very interested to buy the newspaper
of Divya Bhaskar.
Variability
Because they depend on who provides them & whom & where they are
provided services are highly available.
The services of Divya Bhaskar can take some steps toward quality control.
The first is investing in good hiring & training procedures. Recruiting the right services
employees & providing them with excellent training is crucial regardless of whether
employees are highly skilled professionals.
The Divya Bhaskar providing its services is monitoring customer,
satisfaction throuch suggestion & complaint systems, customer surveys & comparison
shopping.
H) service Agreement
Welcome to Divya Bhaskar-Online Ad Booking in Association with Manipal
Media Network Ltd. This site is provided as a service to you ('Registered User') by
Divya Bhaskar. So you can book Advertisements for printing in Hindi newspaper
Divya Bhaskar. Please review the following basic rules (collectively 'Service
Agreement') that govern your use of our site. Please note that your use of this Site, and
therefore this service, constitutes your unconditional agreement to follow and be bound
by these rules. Although you may directly access a particular portion of this Site and
thereby bypass this Agreement, your use of this Site still binds you to the Agreement.
Divya Bhaskar reserves the right to update or modify these rules at any time without
prior notice. Your use of this Site following any such change constitutes your
unconditional agreement to follow and be bound by the rules as changed. For this
reason, we encourage you to review the Service Agreement whenever you use this site.
1. ACCOUNT INFORMATION: You agree that you will provide Divya Bhaskar
with accurate, complete and up-to-date personal information including your name,
address, occupation, date of birth, educational qualification, telephone number and Email address. This information will become your default contact information and be
used by us to correspond with you if required and for mailing a copy of the published
Ad to you. Divya Bhaskar will in no way be responsible for any financial loss to you
resulting from your not having provided Divya Bhaskar with accurate personal
40
information.
2. You also agree that you are responsible for the security and use of any user names or
passwords needed to access or use the Site or any Site Services. You must take all
reasonable steps to ensure that these user names and passwords are kept confidential
and secure and you do not allow any unauthorised person to access the Site using your
user name or password. You take full responsibility for all information and instructions
transmitted through the Site using your user name and/or password. All such
information will be considered by Divya Bhaskar to be sent and authorised by you.
3. You acknowledge that in the course of registering and using this Web Site, certain
personal information or data about you (including financial information) will be
captured electronically or otherwise and transmitted to the Divya Bhaskar database. By
accepting these Terms and Conditions, you expressly agree to transfer such personal
information or data to Divya Bhaskar to use, store and process the personal information
for the purposes of providing the services offered on this Site.
4. If you place any order for any subscription, products and/or services, by placing such
an order you confirm and warrant that you are 18 years or over. Failure to comply with
this requirement shall constitute a breach of this Service Agreement.
5. ADVERTISEMENT (AD) CONTENT: Divya Bhaskar strictly prohibits
submission of false and illegal Advertisement content on or by this Site. This Divya
Bhaskar service may be used only for lawful purposes. All information of whatsoever
nature received from the user is in good faith and is bonafide. The information is
believed to be true/correct and complies with the laws of the land.
6. Divya Bhaskar shall reserve the exclusive right to cancel any content whatsoever
from being published or reflected in its Newspaper, Site or in any other mode for the
same
reason.
7. You agree that Divya Bhaskar is not responsible for any damage resulting from any
transaction conducted via this Service and also agree that any information or material
and/or goods or services obtained through the service is done at your own discretion
and
risk.
8. Divya Bhaskar does not make any warranty as to the results that may be obtained, or
the non-obtainment of results, from the use of the service or the accuracy or reliability
of
any
information
obtained
from
the
service.
9. PREVIEW, TRANSLATION AND P.O. BOX OPTIONS: Divya Bhaskar
provides the Preview, Translation and P.O. Box options to further enhance your use of
this Service.
41
10. The Preview Option is made available to you on the condition that you accept it is
as 'only indicative'. The actual colour, clarity and position of text may slightly vary in
the printed version. Divya Bhaskar also reserves the right to correct/edit images in
regards to size and clarity, for better reproduction in the newspaper.
11. Divya Bhaskar offers the P.O. Box Option for users wanting to keep their identity
secret. This option is available to you on the understanding that you will provide Divya
Bhaskar your accurate, complete and relevant mailing address. This mailing address
will be kept confidential by Divya Bhaskar but can be used internally for administrative
purposes.
12. All responses received will be forwarded to the Address you provide in the text box
under the 'P.O. Box Required' option. All responses will be delivered via ordinary
postal service to locations in India. The first set of responses will be dispatched from
our office 2 weeks after the date of publication of the Ad and then, if any, one week
later. Please allow 2-4 weeks for mail delivery in India.
13. You agree that Divya Bhaskar shall not be liable for any direct, indirect, incidental,
special consequential or exemplary damages arising out of your use of the Preview,
Translation and P.O. Box Options. Divya Bhaskar is also not responsible for
delays/damages/misplacement/loss of P.O. Box mail by the postal authorities.
14. PRICE AND PAYMENT POLICY: Divya Bhaskar shall have the right at any
time to impose, change or modify its Ad rates and billing methods, or other terms and
conditions applicable to your use of the Ad booking service. Any use of this Service by
you after such notice shall conclusively be deemed to constitute acceptance by you of
such changes, modifications, additions or deletions. If any change is unacceptable to
you, you retain the right to terminate this agreement by discontinuing and stopping
further
use
of
this
Site.
15. Since Divya Bhaskar is based in India, we list prices in Rupees. We accept all
Mastercards and Visacards (Indian/International) on our web site. Your credit card
details are accepted by a Secure Server running SSL (Secure Socket Layer) link,
through a special arrangement with India's leading e-bank ICICI and conforming
to
the
highest
security
standards.
16. We also accept payments through Demand Drafts in Rupees. Demand Drafts have
to be accompanied by the Ad Reference ID (always available in Ad Status) and your
personal details including your name, address, occupation, date of birth, email address
and
Telephone
number.
42
17. DDs to be made in favour of 'Divya Bhaskar - Ahmedabad' and mailed to:
Divya
Bhaskar
Classified
280,
Sarkhej-Gandhinagar
Highway,
Near
YMCA
Club,
Ahmedabad
380051
Gujarat-INDIA
20. DDs made for the correct Ad amount must reach Divya Bhaskar
Advertisement Department at least 96 hours before 'Publish date', failing which
your
Advertisement
will
not
be
printed
in
Divya
Bhaskar.
21. AD STATUS AND AD PUBLICATION: Divya Bhaskar regularly updates your

Ad status, which helps you follow the progress of your Advertisement every step of the
way. On submission, each Ad is assigned a unique Reference ID, which is always
displayed parallel to the Ad caption. Depending on the Payment option chosen, the Ad
status will be reflected as 'Ad Booked', 'Ad Confirmed' or 'Ad Published'.
22. 'Not Confirmed' status means that the Ad has not been paid for. The status will be
changed to 'Ad Confirmed' as soon as you pay for the Ad online or as soon as we
receive a Demand Draft from you, which ever the case might be.
23. 'Ad Confirmed' status is effected automatically and instantly on receiving online
Credit Card payment or later by the Divya Bhaskar Advertisement department on
receipt of your Demand Draft, if that is your chosen mode of payment.
24. 'Ad Published' status will be reflected before IST Noon on the date your Ad appears
in Divya Bhaskar newspaper or before Noon of the next working day (if the Publishing
Date
is
a
public
holiday
in
Gujarat).
25. 'Cancelled' status is shown after you activate the 'Cancel' button corresponding to a
particular Ad. Please note that the cancellation is effective immediately and the
necessary Refunding Actions, if applicable, will be completed by Divya Bhaskar within
24 hours of the Cancellation time on normal working days, and within 96 hours of the
Cancellation time if the time of cancellation falls within a public holiday.
26. Divya Bhaskar reserves the sole right to determine or change the placement of the
Ad under special circumstances, even if a specific space has been assured to the client
previously.
27. CANCELLATION AND REFUND POLICY: Customer Satisfaction is our prime
objective. However, since some Ad amounts are extremely low priced, it becomes
43
economically unviable for Divya Bhaskar to make refunds for all Ads and modes of
payments,
much
as
we
would
like
to.
28.Cancellation Policy is applicable only to Ads that have been paid for by Credit
Cards online and does not apply to Demand Draft payments. Hence, we strongly
recommend for your convenience that you make certain you will not cancel an Ad
paid
for
by
a
DD.
29. Cancellation of Ads is permitted only up to 96 hours before 'Publish date' and
Cancellation is permitted only for individual or cumulative Ad amounts above Rs 2500
or USD 50. Cancellation of 'cumulative Ad amounts' will be permitted only if all the
ads, whose total price amounts to more than Rs 2500 or USD 50, are cancelled.
30. Furthermore, Divya Bhaskar will deduct a Processing and Transaction Fee (PTF) on
the Refundable Ad amount as follows:
30. Furthermore, Divya Bhaskar will deduct a Processing and Transaction Fee (PTF) on
the Refundable Ad amount as follows:
Ad
(INR)
Amount Ad
(USD)
Amount
P T F (%)
15,001 and above
301 and above
10
10,001 to 15000
201 to 300
15
5,001 to 10000
101 to 200
20
2500 to 5000
50 to 100
25
JURISDICTION: All disputes and differences arising between the parties hereto, that
is, the 'Registered User' and Divya Bhaskar, including any dispute or difference in
regard to the interpretation of any rule or condition or meaning thereof, or in regard to
the claim of one party against the other or in regard to the rights and obligations of any
party or parties hereto, shall be referred to District Court of Ahmedabad in Gujarat,
India, whose decision shall be final and binding on both parties.
Extent of Liability: The liability of the Divya Bhaskar in any case would be to give a
repeat ad or to a
44
Ch.5 Distrubution Network

The number of channel levels involved can describe distribution Network.
Each layer of marketing intermediaries that performs some work in bringing the
product and its ownership closer to the final buyer is a channel level. In the distribution
channel level. In the Distribution channel two types of companies using. Divya
Bhaskar is using a direct distribution channel.
A)
Types of Distribution Channel Company are using.
Manufacturer to direct customer is called direct distribution, has no

intermediary levels it consists of a company selling directly to consumers. DIVYA
BHASKAR is sold their products door to door. Or through sales parties So it is doing
the direct marketing channel. It is doing the direct marketing channel it is decided the
one place to the different areas and this place the newspaper are reached. To the
different areas and this place the newspaper are reached through transport and than all
the workers are distributed this papers to the customer. So these types of distribution
channel are use and the cover to the whole city. And Gujarat also .
B)
Coverage of the market
Bhaskar is divided two groups. Dainik Bhaskar or Divay Bhaskar. Dainik

Bhaskar target all over India. And the Divya Bhaskar is cover the only Gujarat and
they given news only Gujarati.
In the Gujarat Divaya Bhaskar is cover all the below area Anand, Nadiad,
Mahsana, Himmatnagar, palanpur, patan, Surendranagar, Divya Bhaskar is started its
45
branch in the all the main part of the Guajarat. They cover the marketing 55 % in only
Ahmedabad.
C)
Detali about national as well as international market.
The Divay Bhaskar is a large scate industries so its cover the all the national
or internation market also divyabhaskar is dainik Bhaskar is strarted the all over India.
So all the national coverage are thhe doing Divya Bhaskaer but now, it strt the
intenation market new Branch in U.S., New york and this news paper is giving in
English. So its started the international market also.
D.
Mode of Transportation
Divya Bhasakar is doing transportation to the Base population, mopeds,

motorcycles, scooters, cars, its decided one place all the distributers are collect and
than distribute the newspaper to different area. The all the distributors are sale the news
papers door to door area. The Divya Bhaskar is more transportation to Gujarat
Samachar which given below.
Transportation
Divya Bhaskar
Gujarat samachar
Base Population
( in HHS )
Mopeds
478
395
49
45
Motorcycles
94
92
Scooters
256
240
Cars
23
28
So the Divay Bhaskar is a more transtport the newspaper to compare Gujarat

Samachar.
Divya Bhaskar is doing all the transportation. To the private trucks or
tatasumo also so the its tranportation is more than Gujarat smachar. Only car
transoportation is less only But other all the transportation is more.
E. Detail of Intermediaries.
46
In Divaya Bhaskar no andy atype of intermediaties because the its lack the
financial resources to carry out dirct marketing, so the Divya bhaskar is one-wary
communication.
The Divya Bhaskar is not do manufacture to wholesaler, to jobber to retailar,
to customer. Producers who do establish their own channels can other their investment
in their main business. Greater efficiency in reaching to the ultimate consumer because
they have contacts, experience, specialization and scale of operation. Intermediaries
play an important roede matching supply and demand. But the Divya Bhaskar is direct
sale through the people so its a direct or one way communication.
Ch.6. Price Aspects

The price aspects is important for every business every businessmen decide
the prioce about its product. The price Aspect company is using for the setting the
price, mode of selling, discounts, credit terms and periods are included in the price
Aspect.
(A) Method company is using for setting the price.
The divya bahskar is setting the price through the customers expectation
value base and the dicide the price is decided to determine about every people and than
divya bhaskar is setting the price. It is Different ragional rate are given below.
ANAND
Display Advertisement Classifieds
Run on wards ( min 10 words 2 up
To 25 words ) extra Rs. Beyond 25
Words & maximum 40 wards.
Anniversary wishes
Birthday Ads/Greeting
With photo
B/W
Rs. 100 /-
B/W
B/W
3 /-Perwords
4 /-Perwords
5X1 fix size

10X1
5X2
Obituary / Besna
(min 5X1) extra PCC
5X2/10X1
fixed size
250 /500 /500 /400 /50 /-
MEHSANA
Display Advertisement
B/W
47
Rs. 75 /-
Classifieds Run on wards

(min 10 words & upto 25 words
& maximum 40 words)
B/W
B/W
Anniverrsary wishes
Birthday Ads/greeting
With photo
10X1
2/-perword
3/-perword
5X1 (fixed size)
200 /
400 /5X2
400 /-
Obituary / Besna
(min 5X1) extra PCC
5X2/10X1
(fixed size)
300 /40 /-
B/W
Rs. 60 /-
B/W
2 /- Per Words
B/W
3 /- Per Words
HIMMATNAGAR
Classified Run on words
(min 10 words) & up to 25
words)
Extra Rs. Beyond 25 words
& maximum 40 words
Anniversary Wishes
Birthday Ads / Greeting
With photo
(5X1) (fixed size)

(10X1)
(5X2)
150 /300 /300 /-
Obituary / Besna
Min (5X1) extra pcc
5X2 / 10X1
(fixed size)
250 /40 /-
NADIAD
Words)
& Maximum 40 words
Anniversary Wishes
With photo
B/W
Rs. 100 /-
B/W
3 /- Per wods
B/W
4 /- Per words
(5X1) (fixed size)

(10X1)
(5X2)
48
250 /500 /500 /-
Obituary / Besna
Min (5X1) extra pcc
5X2 / 10X1
(fixed size)
400 /50 /-
Palanpur, Patan
words)

& maximum 40 words
B/W
Rs. 75 /-
B/W
3 /- Perwords
B/W
4 /- Per words
Anniversary Wishes
With photo
(5X1) (fixed size)

(10X1)
(5X2)
200 /400 /400 /-
Obituary / Besna
Min (5X1) extra pcc
5X2 / 10X1
(fixed size)
300 /50 /-
Surendra Nagar
Classified run on words
(min 10 words & upto 25 words)
extra Rs beyond
25 wards & maximum 40 words)
Anniversary wishes
Birthday Ads/greeting
With photo
Obituary / Besna
(min 5X1) Extra PCC
B/W
Rs. 50 /-
B/W
2 /- Per words
B/W
3 /- Per words
(5X1) Fixed size
150 /(10X1)
300 /(5 X 2)
300 /5X2/10X1
250 /(fixed size)
30 /-
Position Premium
Front page 25 % (B/W) , 35 % (Colour), Back, Page, 15 % (B/W)
20 % (Colour)
49
Divaya Bhaskar is decide all this information to the price gate to ragional.
And it also determine the customers expection and customers view. And than decided
the price and setting the price.
B)
Mode of Selling
Divya Bhaskar is do selling only cash term. It not needed any credit,
installement or thire purchase term. It is sell the news paper door to door so not any
types of credit or installement need. Selling provide custoers with convenience
attention so the Divay Bhaskar is only cash term.
50
C)
Discounts
Divya Bhaskar is given to the discounts. Howker and newspaper price

retailers it is given the newspaper price 1.50 Rs. And it gives discount to the hawkers
and retailers to 50 paisa.
D)
Credit Terms & Periods
Mode of selling is Divya Bhaskar only cash term. So no any types of credit
terms or period given.
51
Ch. 7
Promotion
A) ADVETISING
Any paid from of non personal presentation and promotion of ideas, goods,
or services by an identified sponsor. Advertising can be traced back to the very
beginning of recorded history. Divya Bhaskar is giving the advertisement in many
types and take the advertisement to the customers view also.
SETTING OBJECTIVES
Setting objectives are the steps involve in major decision in advertising. The
developing and an advertising programs is to set advertising objectives. These
objectives should be based on past decisions about the target market. Positioning and
marketing mix, which define the job that advertising must do in the total marketing
program.
Divya Bhaskar
Advertising objective is a specific or one way. Communication task to be
accomplished with a specific target audience during a specific period of time.
Infomative advertising is used heavily when a new product category is being
introduced. In this case, the objective is to build primary demand. Thus producers of
compact disc. Players first informed consumers of the sound and convenience benefits
of CDs.
Persuasive advertising becomes more important as competition increases.
Here the companys objective is to build selective demand.
Possible Advertising objectives

TO INFORM
Telling the market about a new product - Describing available services

suggesting new uses for a product correcting false impression inforamting the market
of a price chage reducing buyerrs tears Explaining how the product works Building
a company image.
52
TO PERSUADE
Building brand preference persuading customers to purchase now
encouraging switching to your persuading customers to receive brand a sales call
changing customer perception of product attributes.
TO REMIND
Reminding Custoemres that the product - keeping the product in
May be needed in the near future.
Customers mind during off
Seasons.
Reminding customers where to buy the- Maintaing top of
mind Buy
the product
product awareness
Divya Bhaskar is also doing the comparison advertising that compares
the its product directly or indirectly to one or other brand product.
Reminder advertising used to keep consumers thinking about a product.
In Divaya Bhasakar people are not think about the newspaper. Because it is a very
cheap and. Its a give many type of useful information about every area.
Use of MEDIA
Divya Bhaskar is given the advertising in holdings, Television, radio, other

magazines, out door, Internet etc.
Holdings
Advantage of the given the advertising in haldin it si very flexible, and in all
the area given the holding so ti covers the all l;the people target and seee all the people
advetise so the holdings is a important to the media to give the advertising. Because the
big and colourful holidng sare attract the people. So DIVYA BHASKAR is given
advertise in holdings.
Limitation of the halding is shart lif. Very expenseive, poor reproduction
quality.
Television
Television is also the good task of advertising. Advantage of given
advertising in television is good- mass market coverage low cost per exposure,
combines sight, sound, motion, appealing to the senses. The main advantage is the
advertising giving in television is all the most of people are seen the television so given
53
advertise in channel all the people are seen and the pictures are also put and sound is in
adverting so explain the details about product. Every people is know about the
advertisement.
Television is given many advantages but it gives many limitation also, the
limitation is given the advertising in television is high absolute costs, high clutter,
fleeting. Exposure, less audience selectivity. Because of the advertising the once time
of the people are miss the advertising shown another time its wait or dont show. So
the audience are less selectivity.
Radio
In giving the advertising in the Radio is the advantages of the good local
acceptance, high geographic. And demongraphic selectivity, low cost. In the
advertising giving in radio is main advantages is very low cost. And the lower people
is also used the radio. And higher level is also used the same so the many times radio is
the important task of the giving in advertising.
Limitation of the giving advertising in radio is the Audio only, fleeting
exposure, low attertion, fragmented audiences are coverd.
Divya Bhaskar is giving the Advertising in Radio and the target of the divya
bhaskar is the all the people and the target of the divya bhaskar is the all the people and
the area are covered and it faces many advantages and limitation to the select the
advertising in Radio its main intention is the people are read the newspaper and the
more and more target select in all the Guajarat people.
Other Magazines
Divya Bhaskar is give its advertisement in magazines and more popular
magazines are useful in giving advertisement.
Advantage of the giving advertisement in other magazines is high geographic
and demographic selectivity, credibility and prestige, high quality reproduction long life
and good pass along readership in giving magazines. People are read one or more times
so its a long life use.
Dis advantages of the giving advertisement in other magazines is long and purchases
lead time, most popular magazines are very costly. So in giving the advertisement very
costly so high cost also one limitation of the other magazines, no guarantee of position
also a limitation.
54
Internet
Divya Bhaskar is given advertisement also in internet because computer is
now many people are used some people are use internet daily. So advertisement giving
in internet is useful to selective people.
Advantage of the giving advertisement in internet people aree more
information to get. And all the things know about very clearly.
Disadvantage of the giving advertisement in internet is many poor people are
not use internet because it also expensive. So every people are not needed about the
advertisement.
CHOOSING AMONG MAJOR MEDIA TYPES
Divya Bhaskar is different types of messages may require different media.
A message announcing a major sale tomorrow will require radio or newspapers, a
message with a lot of technical data might require magazines, direct mailings or web
site. Cost is another major factor in media choice where as television is very expensive,
news paper is less cost the media planner looks at both the total cost of using a medium
and at the cost per thousand exposures.
ADVERTISING JMESSAGE
DIVYA BHASKAR is giving advertising message is its news paper unbiased

and believable new paper advertising message is a part of advertising strategy Divya
Bhaskar developer messages plans independently message should. Blend harmoniously
to create an effective overall advertising campaign.
CREATING THE ADVERTISING MESSAGE
Divya Bhaskar is a large advertising budget does not gurantes a successful

advertising compaing. Divya Bhaskar is depends the TWO advertisers can spend the
same amount on advertising, yet have very different results, No matter how big the
budget, advertising can succeed only if commercials gain attention and communicate
well
The Changing Message
Environment
Good advertising messages are especially important in todays costly and

cluttered advertising environment.
55
DIVYA BHASKAR is determine the just to gelling and hold attention it is

todays advertising messages mist be better planned mare imaginative more
entertaining, and more rewarding to consumers. TODAYS DIVYA BHASKAR is
entertain and not just sell because if it directly and come off as boring or obnoxious
people are going to press the remote on you points out one advertising executive
creative strategy will play an increasingly important role in advertising success.
Message Strategy
Divya bhaskar is giving the creating or attractive advertising messages is

decide what message will be communicated to customers to plan a good advertising
message strategy the purpose of behind this types of advertising to get consumers to
think about or react to the product or company in certain way it is know about pats
people is take the most beneficial or believable news which are truth and useful to the
people.
Developing and effective message strategy begins with identifying customer
benefits that can be used as advertising appeals in searching for benefits to future many
creative people start by taking to consumers dealers experts and competitors In DIVYA
BHASKAR the marketing advertising manager mist develop.Compelling creative
concept-or BIG IDEA the will bring the message strategy to life in a distinctive and
memorable way at the stage simple message ideas becomes great ad campaigns.
Message Execution
DIVYA BHASKAR is not depends only on what is said but also on how it is
said divya bhaskers advertising manager is no out also determine the an actual ad
execution that will capture the target markets attention and interest.
Some messages can be presented in different execution styles.
1)
Life style:
This style shows how a product fits in with a particular life style.
2)
Fantasy:
This style creates a fantasy around the product or its use for instance many
ads are built around bream themes the gap even introduced a perfume named are am.
3)
Mood on image:
56
This style builds a mood or image around the product, such as beauty love or
serenity. No claim is made about the product expect through suggestion.
4)
Technical expertise
This style shows companys expertise in marketing the product thus Maxwell
house shows one of its buyers carefully selecting coffee beams, and Gallo tells about its
many years of wine making experience
The Divya bhaskar is also must choose a tone for add in future because a
small changes in ad can make a big difference on its effect.
Advertising Budget (% of Scales)
The Divya Bhaskar is doing the all aspects advertising objectives,

Advertising media and adveriting message but the its also determine the another aspect
of advertising is the advertising budget for each product.The Divya Bhaskars main
intention is the more and more advertising so it not tell any thing about the percentage
of scales. Because it scale more so they most of the part of amount is expense the
advertising.
Some specific factors that should be considered when setting the
advertisement budget, which do Divya Bhaskar in its company.
(1). Stage in the product life cycle: The Divya Bhaskar is the new product, which enters the market so they
typically need large advertising budget to build awareness and to gain consumer trial.
Mature brand usually require lower budget as ratio of scales.
(2) Competition and Culture
The Divya Bhaskar has a many competitors and high advertising spending a
brand must be advertised and high advertised more heavily to be noticed amount the
noise in the market
(3) Advertising frequency
When the many repetitions are needed to present the brands message to
consumer, where Divya Bhaskar advertising budget must be larger.
57
(4) Product Differentiation

A brand that closely resembles other brands in its product class requires
heavy advertising to set it a part. When the product differs greatly from competitors,
advertising can be used to point out the difference of consumes
Setting the advertising budget is not an easy task. How does a company know
if its is spending the right amount? But the Divya Bhaskar is a spend to the much on
advertising and business marketers generally understand on advertising. The given the
more and more advertising it gives the long term sales growth in future and the
company is much gain to its competitors. This debate underscores the fact that
measuring the results of advertising spending is an inexact science.
Advertising Theme: Divya Bhaskar is more sale the newspaper the needed more advertising so
the Divya Bhaskar is doing more advertising theme. Its doing the holdings and T.V
giving the advertising. Its gives the Satta Palti Chalse have Tamari Marji and World
Record, 5 lacs copies sold on the first day in the last theme Divya Bhaskar is tells
things its news paper is the best and its sale is more on first day and the it is better than
the other competitors newspaper. Now then given another theme Chali Tamari Marji
whenever Divya Bhaskar is more popular then they given this theme and attract another
people.
Advertising Tone: The Divya Bhaskars advertising tone is negative because the Divya Bhaskar
believes that its newspaper is best in all the newspapers. Its own newspapers believable
unbiased newspaper. So the advertising tone is always negative.
Whats in it for your business?

More space to advertise your business at a less price.
Thanks to our last readership, you can reach out to more number of people by
advertising in our newspaper, which will be 60% more productive.
Thus the power is now in the hands of the readers as they are the people who
deserve it the most
58
Finally, with the power now in the hands of the readers, it is your turn to read
the benefits of being associated with Divya Bhaskar, Ahmedabads No.1 newspaper.
B) Personal Selling
Personal selling is an ancient art it has spawned a large literature and many
principles. Effective scales persons have more than instinct; they are trained in methods
of analysis and customer management
Prospecting and Qualifyin
The first step of the Divya Bhaskar in selling the newspaper is to identifying
and quality prospects.
Divya Bhaskar is identifying the peoples needs and wants with the help of
scales person. The sakes persons goes to door to door and refers the public wants and
needs for newspaper.
Divya Bhaskar appoint personal selling 500 employees and its give them
2100 Rs. Salary.
They open four branches and they call 300 to 400 calls during a day.
Divya Bhaskar is using the telephone, mail and the Internet to find leads.
Divya Bhaskar cultivating organizations and associations to which prospects
belong.
Divya Bhaskar is taking responsibilities for finding and qualifying leads so
that the sales people can use their expensive time belong what they can do best selling.
PRE APPROACH
Divya Bhaskar is must identify a customers problem solve that problem.
And prescribe a solution to the customer accordingly.
The Sales person of the Divya Bhaskar is learns as much as possible about
prospective customers before making a sales call.
Divya Bhaskar sales person is on the basis of adequate information of the
customers wants and desires salesman can prepare his plan of sales presentations.
Because sales presentations must match to the needs of individual prospects.
59
60
Approach
In this step salesman come face to face with the prospects
The Divya Bhaskars sales person are also should know how to meet and
greet the buyer and get the relationship of a good start and for. This all thing do they
give training also.
Sales person of Divya Bhaskar is used the telephone obtain and introduction
from the customer or use his business cards to convince the customer.
Presentation and Demonstration
Sales person of the Divya Bhaskar is tell about the newspaper to the buyer
and also tell him how the newspaper are useful to him and all his family and student
also can helps and many information to give about student knowledge or cost is also
less to all the newspapers. How can the customer save his money and the Divya
Bhaskar is only Guajrati newspaper so its language also prospects understand.
The Divya Bhaskar main intention is the ability to face and meet the buyers
objections acquired with time and experience.
After explaining the product characteristics & expected benefits the salesman
should find out customers Reactions and objections. The sales person is tell the
customers any doubts should be welcome and then solve the all doubts.
A)
Problems and Complications

The Divya Bhaskar is also creating the many problems in personal selling to
the sales person. The manager are not pay the salary time to time so this is the create
the big problems to the Divya Bhaskar and another main problems create to the job
related also the Divya Bhaskar is given the job to the sales person which are
experienced but the sales people are not live in Divya Bhaskar because some salary
payment and managers have not good behavior to the sales people and employees also
the sales person are not manage with the Divya Bhaskar. So these types of many
problems will be created to the manager and employees and sales persons also.
Advantage: Divya Bhaskar has a many problems but it has many advantages also. The
main advantage of the Divya Bhaskars newspaper is the launch to the target about all
the customers and determines customers needs and wants they explain the all this
important things which are useful to the customer and every people and they also shows
61
to the people its newspaper is best so it is a keep the less price to its newspaper and do
more sales. Its price is much less than its competitors price.
The Divya Bhaskars most important magazines is the determine all the
customers views and sale the more and more newspaper and cover all the Gujarati so
its also advantage to give the customers.
And the Divya Bhaskar is also the long health relationship to the customers
and in this field they also success because the many people are purchase its newspaper.
So its only a good advantage to the Divya Bhaskar is to give the many advantage to the
customer.
(C) Motivation of sales people
Sales people will do their best without any special urging from management
to them, selling may be the most fascinating job in the world. But the selling can also
be frustrating sales people often work alone and they must sometimes travel away from
home.
The sales people of the Divya Bhaskar may face aggressive competing sales
people and difficult customers and they also determine the authority to do what is
needed to win a sale and may thus lost large orders they have worked hard to obtain.
The Divya Bhaskars sales people are special encouragement to do their best.
Divya Bhaskar use the positive or negative both incentive to increase sales
force effort they sales meeting provide social occasions break from routine chance to
meet and talk with the company brass and opportunities to our feelings and to identify
with a larger group they have positive incentives important news to people and they
keep the less price so save them money also and they are negative incentives because
they shows its newspaper is better than its competitors newspaper.
C)
Sales Promotion
Todays age is an age characterized by promotions wars.

Everyday when one open newspapers or view any channel, we are
bombarded with advertisement.
In these days the Divya Bhaskar is the well known in television
programmers, channel radio, Internet everywhere its many advertisement show.
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(A) Techniques of the scale promotion

Divya Bhaskar is attract the customer and increase its sales promotion they
use the many types of techniques are use the sales promotion is the business and get the
more and more profits.
The Divya Bhaskar is the give the many types of sales promotion techniques
(1) Competitions
(2) Coupons
These are the techniques of the consumer promotion tools.
(1) Conventions and trade shows
(2) Sales Contest
This are the techniques of the business promotion tools are use to the Divya
Bhaskar.
Consumer Promotion Tools

(1) Competitions
Divya Bhaskar is a started the competition consumer tools
They Started the new consumer schemes now the anything which are written
the newspaper and sent them which are first sent to the message they are win the any
price or guaranteed gift.
In this competition are include sayari or another.
(2) Coupons
The Divya Bhaskar is give the another sales consumer tools is they give the
different coupons in everyday newspaper and the all the coupons are stick in the
newspaper and cut it and sent to the given address and the win the price and gift the
Divya Bhaskar is the Coupons schemes are the attract the people so this type of
schemes people will have taken and the more interest in the use the newspaper so the
sales is increase and more gain taken.
Divya Bhaskar is also started many schemes
(1) Its give your wishes with photo to your relatives or family members for just Rs.
575.00 and you will get Rs. 150.00 snacks voucher from choice fast food. Free +
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Rs. 100.00 + Voucher from Sun photo+ Rs. 100.00 + Laminated photo from sun
photo.
(2) Divya Bhaskar is also started weekly price win.
(3) Its started the childrens day special in School Bhaskar children film festival
started.
(4) Another scheme of Divya Bhaskar is Divya Bhaskar Diamond Trazer Hunt.
(5) The Divya Bhaskar is also started forever model hunt 2004 this chance get
professional training and made a carrier of in modeling.
(6) Any festival they started also Khul JA Sim Sim type of scheme is started this
scheme is given for on special festival.
(7) In the December they started the free Display Classified
(8) The end of December they started presents hungama 2003. Green Woods Lake
resorts. Dance to the tunes of DJ Rules with high powered music and win holidays
at goa, kodai, manila and they also give the discount of 25% of member Green
Woods flexi plan Greenwoods clubs, old sterling country club and all sterling
property owners.
(1)
Business Promotion Tools

Conventions and trade shows:Firms selling to the industry show their product at the trade show.
Divya Bhaskar companies and trade associations organize conventions and

trade shows to promote their product.
Trade shows also help companies reach many prospects not reached through
their sales forces.
Business marketers may spend as much as 35 percent of their annual
promotion budget on trade shows.
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(2)
Sales Contest
A sales contest is a contest for salespeople or dealers to motivate them to
increase their sales performance over a given period.
Sales contest motivate and recognize by Divya Bhaskar company performers
who may receive trips cash prize or other gifts.
Sales contest work best when they are tied to measurable and achievable
sales objectives.
(B) Reason for sales promotions

The sales promotions are the more increase to the Divya Bhaskar newspaper.
So the Divya Bhaskar is the more and schemes are do which are the important in
increase the business of the newspapers?
The reasons of the sales promotion are the bit to their competitors. Such as
Guajrat Samachar, Sandesh, Janasatta etc. are the its competitors is not attract the
people.
The reasons of the sales promotions is the increase its gain to get the
companies.
So all this things handle to the managers so its do the sales promotion.
The Divya Bhaskar is do more sales promotions because it became a first and
the most popular newspaper to its competitors newspaper its main reason behind the
sales promotions.
4.
Public Relation
Another major mass promotion tool is public relation.
Public relation is used to promote products, people, places idea activities
organizations and even nations.
Trade associations have used public relations to rebuild interest in declining
commodities.
Public relations can have a strong impact on public awareness at much lower
cost than advertising.
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Methods for public relation

Public relations professionals use several tools one of the major tools one of
the major tools its news. The Divya Bhaskar Company is made a more popular to its
newspaper so they doing the good relationship with public. They arranging the different
types of age people they arrange different schemes and facilities.
They arrange the old people one day picnic in this type of picnic the all the
old peoples are taken to the different religious places in Ahmedabad and Divya Bhaskar
is main intention through this type of picnic is their good relation with the public and
the all the old people also know about the Divya Bhaskar newspaper.
The next they do some school children in this scheme they do the school
children visit in the Divya Bhaskar so also the school children know more about the
newspaper and tell the main things about Divya Bhaskar is how better than other
competitor.
Now, the Divya Bhaskar remove the scheme which about the drawing this
scheme is about the some types of competition. In this scheme also the more better
drawing to the first price or gift. So do the all thing and they shows how the better his
product to other competitors product and they also try to good relation with public so
the public are know about the more newspaper and increase sales.
Difficulties in it.
The Divya Bhaskar is arranges the all the public relations tools some types of
difficulties to be over come they arrange the old people picnic so the care of the old and
this types of difficulties solve they arranges also some doctors with him because old
people not create any types of problem so this types of difficulties are face.
And the Divya Bhaskar is this types of scheme given then its competition
given the more and scheme so Divya Bhaskar competitors also create the difficulties in
future so the all this things save its marketing its become careful.
Divya Bhaskar cannot satisfy the entire customer because its capacity is
limited.
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Ch.-8
Management Information System
Accessing Information needs.

The Divya Bhaskar collects the news from different Cities, States, and
Countries & also foreign. The collected all the news and information the managers of
different department identifying the important & useful information. The unnecessary
& useless information & news is removes it. The news is important so the manager sent
it their related department. The Divya Bhaskar has different department like Crime,
Story, Sport, Dharmik, Magazine, and Advertisement etc. If the news is related to crime
so manager it send to the crime department. The member of the crime department make
article on this news they decide articles size, font, what is article headline, picture and
where this article put act.
Thus news of related to magazine it send the magazines department. There
are 5 magazines so every magazine needs different news and information like the
Madhurima needs the news & information related to woman, youngster. The kalash
magazine need the information related to health, dharma, Sanskrit. The school bhaskar
& Bal bhaskar magazine department want the information related to children & student.
The navarang magazine department needs the news related to the films & television.
Thus the entire magazine department needs different news all the
supplementary are wants different news. The magazines of department identify the
news as per their department.
Developing Information
The Divya Bhaskars managers reported collect news from
(A) Internal Data
(B) Marketing Intelligent
(C) Marketing Research
(A) Internal Data
The Divya Bhaskar has big library. It has a large number books, magazines,
movies, old articles etc. If any department needs the information they collected from
the libraries book. The magazine of kalash, Supplementary like Dharma Dharshan,
Vaibhav and Varso, Satyakatha etc. They are collected from the novels & books.
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The magazine collected some information form the Internet, Database & online
information. It is also give the important information. The international market news
they collected from the Internet.
(B) Marketing Intelligence
The reporters and managers collected news from Internet sources like
Internet online, library books & also collected from outdoors sources. The reporter
collected news and information developed with their intelligences. They prepared
interesting & attractive article with color, design, and size. The managers take the
suggestions from every member of department & then prepare the articles best quality
level. They are improving the quality of the information available from different
sources.
(C) Marketing Research
The Divya Bhaskar Company has their own marketing research department
they often use outside from to do special research task or special studies. The marketing
research of Divya Bhaskar engage in a wide variety of activities, ranging from market
potential & market studies to assessment of customer satisfaction & purchase behavior
to studies of pricing, product distribution & promotion activities.
Information Analysis
The information gathered by the Divya Bhaskars marketing intelligence &
marketing research systems often require more information because sometimes
managers may need more help to apply the information to their marketing publishing
and decision.
The marketing managers try to analysis the customers need wants what is
their satisfaction with help of the information. They analysis the information statically
& mathematical so they can easily understand & takes the decision easily.
Distributing Information
Marketing information has no value until manager use it to make better
marketing decision. The information gathered through marketing intelligence &
marketing research must be distributed.
Managers need these routine reports for making regular planning,
Implementation & Control decision. But marketing managers may also need no routine
information for special situation & on the spot decision.
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The reporters of Divya Bhaskar give the news to the managers. They distributed the
news to the right departments managers so they can prepared the article on this news &
takes the important decision about the article.
The marketing manager & the researches must work closely together to
define the problem carefully, & they must agree on the research objectives. The
manager best understands the decision for which information is needed the researches
best understands marketing research & how too obtain the information. Managers must
know enough about marketing research to help in the planning & in the
interpresentation of research results. If they know little about marketing research they
may obtain the wrong information accept wrong conclusions, or ask for information
that costs too much. Experienced marketing researches who understand the managers
problem also should be involved this stage. The researches must be able to help the
manager define the problem & suggest ways that research can help the manager make
better decisions.
C) Procedure for Marketing Research

The Marketing Research Process
Define the problem and
Research objectives
Develop the research plan
Collect the information
Analyze the information
Present the findings
Make the decision
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Step 1
Define the Problem and research objectives

Marketing Managament must be careful not to define the problem too
broadly as too narrowly for the marketing researches. The marketing manager &
marketing researches agreed to define the problem Not all research projects agreed to
define the problem. Not all research projects can be this speoifice. Some research is
exploratory its goal is to shed light on the real nature of the problem & to suggest
possible solutions or new ideas. Some research is descriptive it seeks to ascertain
certain magnitudes, some research.
Step 2
Develop the Research Plan
The second stag of marketing research calls for developing the more efficient
plan for gathering the needed information. The marketing manager needs to know the
cost of the research plan before approving it. Designing a research plan calls for
decision on the data sources, research approaches, research instruments, sampling plan
& contact method
Step 3
Collect the Information
The data collection face of marketing research is generally the most
expensive & the most prove to errs in the case of survey, four major problems arisesome respondents will not be at home & must be reconstructed or replaced. Other
respondents will refuse to corporate. The firm refuses to corporate. The firm can than
the capture through store purchase which adds lead to more purchasing & by which
customer.
Step 4
Analyze the Information
The next to last step in the marketing research process is to extract
findings from the collected data. The researches tabulates the data & develops
frequency distributions averages & measures of dispersion are computed for the major
variable. The researches will also apply some advanced statistical techniques &
decision models in the hope of discovering additional findings.
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Step 5
Present the Findings
As the last step, the researches presents the findings. The researches should
present findings that are relevant to the major marketing decisions facing management.
Step 6
Make the Decision
The managers who commission the research need to weigh the evidence.
They know that the findings could fuffer from a variety of errors. If their confidence in
the findings is low, they are predisposed to launching the service the findings support
their inclination. They may even decide to study the issues further & to more research.
The decision is theirs, but hopefully the research provided them with insight into the
problem.
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Ch.9 International Market

(A)
Name of the countries in which company sells its product.
The Divya Bhaskar is the sells its product in U.S but they only does the
future plan to establish the international market in above country and that newspaper
are in English and Hindi.
(B)
Brand name for the international market
Divya Bhaskar is a brand name

The Divya Bhaskar has not any types of international market but they
thinking the international market start in New York and the starting all the newspaper in
English as Hindi.
Deciding which markets to enter
Divya Bhaskar is started the abroad market the try to define international
marketing objectives and policies they decided what volume of foreign sales it wants.
The Divya Bhaskar is do the started the small parts of the business and the most
important things they know about the international market their people what to needs
and wants because the countries attractiveness is depend about the product so the Divya
Bhaskar also some more amount expand to the advertising in international market.
Which are most useful and important task when the company established.
The Divya Bhaskar is also needed the good staff of the people staff of the
people employees and sales persons have some knowledge about the international
country.
The seller may prefer certain country groups or parts of the world. Because
the not any recent competitors are doing the challenge.
Deciding How to Divya Bhaskar enter in the international market

(1)
Joint Venturing
Divya Bhaskar is do his business to joining with any foreign company to
produce newspaper or market a product or services in the joint venturing company
joining with host country partner or sell or market abroad.
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(2) Exporting
The Divya Bhaskar is use this step also is entering a foreign market by
sending products and selling then through international marketing intermediaries or
through the companies own department branch or sales representative or agents.
But the Divya Bhaskar is not use this steps because they intention is the
established the new press in the international market. So this is note more important for
Divya Bhaskar.
(3)
Direct Investment
The biggest involvement in a foreign market comes through direct
investment. The Divya Bhaskar is started the company through direct investment
because its a sole proprietorship firm so the company has gained experience in
exporting and if the foreign market is large enough then foreign production offer many
advantages. The firm may have lower cost in the form of cheaper labor or raw
materials, foreign government investment incentives and freight saving. The firm may
improve its image in the host country because it creates jobs. Generally a company
develops a dipper relationship with government, customers, local suppliers and
distributors allowing it to better adapt its product to the local market. The company also
keeps full control over the investment and therefore can develop manufacturing and
marketing policies that serve its long-term international objectives.
(D) Problems that company is facing in the global market

The Divya Bhaskar is started the U.S market but the many times the
established in the global market creates the many problems also.
The Divya Bhaskar is invest the more amount but people are not
attract its product so the create the loss position its a main problem.
Many times the any types of employee and other companies managers are
also create the problem because it now handles the good to the company.
And the sales persons are not know about anything to the company so it will
be also crates the problems because he can not convince the people and its now know
about the peoples needs and wants. So it does also create the problems.
And the Divya Bhaskar is not give the good advertising and people are will
not attract their product they also the create the loss. Because the advertising its a most
important part.
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And this all types of problems they will not cover distribution market and
they not gain to all the area because they will not cover the market carefully.
So the Divya Bhaskar are established this types of market in the U.S they
think about the creates the future problems also and they success as well as
international market both they always the thing about the futuristic decision which they
are taken. Because they not face any types of problems.
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Ch.10 Future Plans Of The Company

Bhaskar group has one dream we are basically in India but our thinking &
behavior is basically of world level. We are going to form rules and regulation. We will
applying hold in whole world therefore we confidence that we will become successful
media group in future or our this try not only limited for newspaper and become more
successful than out competitors and reach to very near our customer.
Therefore, our future plans will become a famous and strongest group in
international market also.
(A) For Product

The Divya Bhaskar is a future plans for product is a its newspaper are cover
all the data collect and more useful details are included in the newspaper which are
useful to the people and attract the more people which are not purchase the Divya
Bhaskar after that they also purchase it. And its give a useful magazine that helpful to
student, youngster, woman and old people will also read it. So the main intention is the
people useful to its magazine ad they attractive newspaper made.
(B) For Market

The Divya Bhaskar cover the Gujarat and Dainik Bhaskar covers the allnational and 50 Bhaskar group are covering the all-national area. Now its future plans is
the cover international market also. They start the international market in U.S with
English or Hindi newspaper only. So Divya Bhaskar is more competition to the
international marketer also and they become the market leader of the national as well as
international market also. And in the national market they will plans to more and more
advertisement give and increase sales and get the gain also much to its competitors and
they do more profit thats company aim.
(C) For Marketing Mix.

Marketing mix includes the 4 Ps marketing. The Divya Bhaskar is also given
the future plans about the marketing mix also. They determine the four Ps products,
Promotion, Price and Place.
(1)
Product
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Divya Bhaskars product variety, quality, features, design and pictures also a
good for the become its competitors
The brand name also the most important the Dainik Bhaskar is popular so the
Divya Bhaskar is more sales through advertising and future also they do more sale to its
competitors.
Its quality of the product is much better than its competitors because they use
glassy paper.
Packaging sizes services returns all things are also do the much better in
future and more sales will be happened.
(2)
Promotion
The Divya Bhaskar is doing advertising for the much better in future and
attracts to purchase the newspaper.
They do collect the information and use of space selling they expand their
business future.
They can give the more schemes to the people and increasing its sales to
compare of it competitors.
They do good public relation to the people and they also give the good
advantages and the Divya Bhaskar is much expand the sales and advertising to compare
of its competitors company in future.
(3)
Price
Price is the main aspect of the Divya Bhaskar.
The Sales only cash terms so not any reason to the credit terms or period so
not any future problems creates and they not any credits terms will be used in future
also
The Divya Bhaskar is keep the less price to compare of its competitors so this
point to be helpful for the poor people that who can read this newspaper and near by
future they also planning to keep this less price to advantage of company.
(4)
Place
In the distribution channel they main intention is cover the all the area in
future.
They starts the international market then its use the more heavy vehicle but
now also they do transport more to the its competitors marketers and they will also do
more transport in near by future also.
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Ch. 11 Analysis of companies

marketing techniques
Companies marketing techniques means identifies its primary competitors it
must ascertain their characteristics. Specifically their strategies, objectives, strengths &
weakness & reaction patterns.
The divya Bhaskar als identifie it main competitors, it must their
characteristics their strategies, objective, strengths & weakness so it develps its own
marketing thechniques.
A.
Swot analysis
The overall evalution of a companys strengths, weaknesses, Opportunities,

& threatsis called SWOT analysis.
The strengths & weaknesses analysisis calledInternal environment fanalysis.
Each companies needs to evalutate its internal strengths & weaknesses periodically.
The Divya Bhaskar is one thing to discem attractive opportunities & another tohave the
compentencies to succeed in these opportunities.
40% have added Divya Bhaskar to their daily fare while 35% have replaced
their newspaper
14% have moved from Gujarat Samachar to Divya Bhaskar.
35% read both the Gujarat Samachar and Divya Bhaskar
And all 5.8Lacs read only Divya Bhaskar
All in a Months work
22.8% more womens readers
34% more teenagers & youngster blood (12 to 34) yrs.
Strengths of Divya Bhaskar
77
The Divya Bharskar companys reputation is very good in a market & its
customers.
It satisfy the needs & wants of its customers it always improves the
newspaper quality as per demand of situation.
The Price of Divya Bhaskar Newspaper is very less so customer can
easily buy it & satisfy their needs.
The Distribution channel of Divya Bhaskar is very good & effectiveness.
It is quailably in Gujarat any place easily.
The quality of Divya Bhaskar Newspaper is very good than its
competitors in its paper, size satisfaction etc.
The Divya Bhaskar provided promotion to its customer is best in the
market than others.
Its innovation is effectiveness & attractive for its customers.
The Divya Bhaskar is coverage all Gujarat Geographical area.
The Divya Bhaskar group has many other industries so its financial
position is very good.
It is provides all the facilities to its employees, like computer, canteen,
library, separate office, parking etc.
The Divya Bhaskar has two large Computerized machine their capacity of
production is very big.
It is technically manufacturing the newspapers.
It is always responsive for change as per the customers & situation
demand. Thus, Divaya Bhaskar is flexible newspaper.
Weakness of Divya Bhaskar
The Divya Bhaskar is new entar in the market in last year. So

its reputution in market is not high.
The Divya Bhaskar does not have market share
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It has a limitation of its capacity they can not provides services

their all the customer.
It is not cover the all states of indias geographical areas.
The cost of newspapers prodution is high, but its price is very low,
so Divya Bhaskar can not make profit
The Westag newspaper can not use again so it become a loss for
industry of Divya Bhaskar.
opportunities of divya bhaskar
The opportunities & Threat analysis is also known as extenal environment

analysis. A marketing opportunity is on area of buyer need in which a company can
perform profitably. Opportunities can be classified according to their attractiveness &
their success probability The companys success probability depends on whether its
business strengths not only match the key success requirement for operating in the
target market but also exceed those its competitors.
More Competence does not constitute a competitive advantage. The besperformaing company will be the one than can generate the greatest customer value &
sustain it over time
A company may make a buying process more convenient of efficient

A company can meet the need for more information & advice.
A company may be able to deliver a product or a service faster.
A company may be able to offer a product at a much lower price.
Threats
of divya bhaskar
An environments threats is a challenge posed by an unfavorable trend or

development that would lead, in the absence of defensive markatingaction, to
deteriortion in sales or profit.
The Divya Bhsakar is a ideal business is high in major opportunities & low
in major threats.
B.
Portfolio Analysis
Divya Bhaskar mission statement and objectives, management now must

plan its business portfolio. The collection of business and products that make up. The
company. The best business portfolio is the one that best fits the companys strengths
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and weakness to opportunities in the environment. Divya Bhakskar is (1)analyze its

current business portfolio and decide which business should receive, more, less, or no.
investment (2) Develop ggrowth strategie for adding new products or business to the
portfolio.
Analyzing the current business portfolio.
In Divya Bhaskar is doing major activity in strategic planning is business

portfolio analysis, where by the divya Bhaskars and all the business making up the
company. Theywill put to want strong resource into its more profitable business and
phase down or drop its weaker ones.
Divya Bhaskar is doing the strategic business unit of the company that has a
separate mission and objectives and that can be planned independently from othe
company business.
The General Electric Approach
General electric approach introduced a comprehensive protfolion planning
tool called a strategic business planning grid.
Divya Bhaskar is belive that many factorls besides market growth rate as part
of industry attractiveness. It uses and industry makeup of market size market growth
rate, insustry profit margin, amount of competition, seasonality and cyclicality of
demand, and Divya Bhaskars cost structure for the purposes, an industrys
attractiveness will be described as high medium, or low.
Developing Growth Strategies

Product
A portfolio planning tool for identifying company growth
opportunists through, market penetration, market development product
development or diversification.
Market Penetration
Divya Bhaskar is doing the penetration to the increase its sales to the
news papers and the keep the less price to the other, competitors and
divya bhaskar is also doing the more and more advertising through
holdings, TV, Radio etc. so the Divya Bhaskar would like to increase
usage by current customers and attract customers of other competitors.
Market development
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A strategy for company growth by identifying and develping new

market segments for current company products.
Dainik Bhaskar launched new advertising campaigns Divya Bhaskar,
so divya bhaskar is increasing its news paper in market. Beacause the
it made the divya bhaskar is more popular.
Product Development
A strategy for company growth by offering modified or new

products to current market segments. The Divayf bahsar is develop its
news papers so its offer the many types of skims and devors the its
product. It make a skim because people are purchase the newspaper
and it is sale more.
Diversification
A strategy for company growth by starting up or acquiring
business outside the companys current products and markets. The
Divyabhaskar could move into change in newspaper to the Determine
the competitiors it try to identify the most attractive emerging
industries. They try to success in the business in inside all the Gujarat
and also the international or outside market
C. Marketing Strategy
The Divya Bhaskar is a new newspaper, so the new product manger must
develop a preliminary marketing strategy plan for introdueing the new product into
the market. The plan consists of three parts. The first part describes the target markets
size, structure & behaviour, the planmed product positioning & sales, profit goals
sought in the first few years. The second part outlines the planned price, distribution
strategy, & marketing budgets for the first year. The third part of the marketingstrategy plan describes the long run sales & profit goals & marketing mix strategy over
time.
Target Market
The Divya Bhaskar is target all the customers, women, children, young, old
people businessmen.
Positioning
81
The positioning of Divya Bhaskar is best sounding & most reliable.
Price
The price is lower than other compatitiors.
Distribution outlets
The distribution channels is very good.
Service
The Divya Bhaskars Services are quick & widely available.
Sales promotion
It is develop a new advertising campaign that supports the postioning

strategy, emphasize higher-price units in the ads increase the advertising budget.
Every company is Success the company must competitors of satisfying target
consumers. Divya bhaskar is also do the better job than its competitors and they
satisfying the consumers needs. And doing this job they also determine the consumers
view. And this all this doing because of its became a this doing because of its became a
successful company.
The Divya Bhaskar constantly compares the value and customer satisfaction
delivered by its products, those of its close competitors, in this way it can discern areas
of patential advantage and disadvantage.
The Competitive marketing strategy a company adopts depends on its
industry position.
DIVYA BHASKAR is challenge the become a market leader will choose to
yellow rather than competitors. Its give a more and useful news to the customers. And
every day it gives magazines and supplementary also, to give the consumers. So the
Divya Bhaskar give more marketing strategies to compare its other competitive.
D.
Market Segmentation and targeting strategy
analysis
Market Segmentation
Market segmentation is the part of marketing process Divya Bhaskar is the
market consists of many types of customers, products and needs, and marketer has to
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determine which segments offer the best opperrtunity for achieving company
objectives. Consumer can be grouped and served in various ways based on geographic,
Demographic, psychgraph and behavioral factors. The Divya Bhaskar is giving the all
the types of news. Which are helpful to customer needs, characterristcs, or behavior
who might require separate products or marketing mixes. The divya bhaskar is same
responds to the mail, female or children. Its give the news about useful to the every
types of people. Who are taken the interested read to news paper.
MARKET TARGETING
The process of evaluating each market segments attractiveness and selecting
one or more segments to enter.
Divay Bhaskar is target the all types of customers. They satisfy the all the
customers needs, wants etc. and they also try to the targeting the children and thery
make the bal bhaskar and school bhaskar to give the knowledge to the students and
small children also. They give madhurima and every types of good tips to give the
women. Divya Bhaskar is also target the collegion student and they give the
supplementary to the many advantage give and the many things which are useful to the
collage student and they give one another mazagine Disha Bhaskar. Its also help to the
student and take the many tips in magazines and all the religious useful to the give one
magazine kalash also they give this all types of informration they given and in the news
paper they give the national, infoamation region, sparts, film etc. news they give.
So the DIVYA BHASKAR main target is the all the customer needs are
satisfy and they target the all over Gujarat leader become.
E.
Marketing mix strategy analysis
The set of controllable factical marketing tools product, price ,place &
promotion that the Divya Bhaskar btends to produce the response it wants in the trget
market.
Product
Divya Bhaskar takes the strategy for its product. It is decides its overall
competitive marketing strategy. They produces the Newspaper different varieties level,
best quality, Desigh, featheres, large size good packaging & service etc.
Price
83
The price of newspaper is keep very less. The management of Divya

Bhaskar give good commission to their hawkers. It give high rate of Discount these
people who give the advertisements & give good allowence their employees. The
Divya Bhaskar make all payment cash.
Place
The Divya Bhaskar develop good Distribution channel. It is coverage the
whole Gujarat for it open many branches. It is use the sumo, trucks,cars, mopeds,
scooters, for the transportation their newspapers. Thus, its logistic process is also very
good
Promotion
The promotion of Divya Bhaskar is excellent. It is new product in the market
so it invested large investment for Advertising. It take many strategies for personal
selling, sales promotion & public relations.
Thus, Divya Bhaskar with help of these types of strategies introduced in the
market & it success to coverd the target market.
Competitors Analysis
Todays companies face their thoughest competition ever. The succeed in
todays fiercely competive market place companies will have to move from a product
and selling philosophy to a customer and marketing philosophy. The management are
do better job than companies must become adept in building customers, not just
building products.
Whenever the divya Bhaskar is started its branch in Gujarat they are many
competitors in market Gujarat Samachar, Sandesh, Jansatta, sambhav etc. news paper
in less price and many tips and many skims which are useful to the customer give.
Somany competitors are in the market even though they target the successed in gujart
and international market also.
Divya Bhaskar is the Power shift is declared.
12.11 lac readers for Divya Bhaskar.
10.02 lac readers for Guajarat samachar
Any Guajarat daily readership has increased by 30 % Gujart samachar
& Divay Bhaskar Acontituency by constituency alc of the power shift.
Individual profile
House hold profile
22.8 % more women readers
84
34 % more teenagers & young blood (12-34) years.
The Money Factor

Gujarat Samachar
Divya Bhaskar
G.
392
565
463
490
82
87
28
28
14
14
9
12
Relative market strength Analysis
The Divya Bhaskar is market challenger so it adopted some strategies for

want to became a market leader.
Defining the strategic objective & opponent
The Divya Bhaskar as market challenger must first define its strategic objective. It
much decide whom to attack.
It attack the competitors size of products & give customer large pages of newspapers.
Choosing a general attack strategy
The Divya Bhaskar is attack the compatitiors product,

price, advertising & distribution. It produce batter quality than its competitors,
It keep the price less than them. The Divya Bhaskar invests large amount in
advertising budget. Its distribution channel is excellent than its competitors.
The Divya Bhaskar attack directed along two strategic

dimension geographical & segmental In a geographical attack the challenger
spots areas whare opponent is under performinig. Divya Bhaskars strategy is
another name for identifying shifts in market segment that are causing gaps to
develop then rushing in to fill the gaps & develop them into strong segments.
Divya Bhaskar is in the best tradition of modern marketing, which halds that the
purpose of marketing is to discover needs & satisfy them. It attacks make
excellent marketing sense & are particularly attractive to a challenger with fewer
resources than its opponents.
Choosing a specific attack strategy
The Divya Bhaskar must go beyond the five broad strategies & develop more
specific strategies.
85
Price discount
Divya Bhaskar offer a comparabale product at a lower price. This is the strategy
of discount retailers. Three condition must be fulfilled. First, the challenger
must convience buyers that tits product & services are comparable to the leaders.
Second buyers must be price sensitive Third, the market leader must refus to cut
its price in tspite of the competitionrs attack.
Cheper goods
Divya Bhaskar is offer an average or low quality product at a much lower price
firms that establish themselves through this strategy however, can be attacked by
firms whose price are evern lower.
Prestige good
As market challenger Divya Bhaskar launch a higher quality product. So it
purchase two big computerized machines from foreign.
Product Proliferation
Divya Bhaskar attack the leader by launching a larger product variety, thus,
giving buyer more choice than its competitors.
Product
innovations
It is pursue product innovation,
Improved Services
The Divya Bhaskar offer services to customers.
Distribution Innovation
It is develops new & excellent channel of Distribution
Intensive advertising promotion
86
Divya Bhaskar attack the leader of market by increasing expenditures on

advertising & promotion.
The challenger, Divya Bhaskar roraly improve its reputation by redying on only
one strategy its success depends on combining several strategies to improve its
position.
H). Companys
strategy
Our activities & thinking building is based upon four priorities

(1)
(2)
(3)
(4)
Entrepreneurship
Innovation
Ambition
Professionalism
In future it will be doing saying & sawing are based on these four principles
They are absolutely professional & delegated for a goal. However their
thinking on different but they are respects all different thinking. They are give most
important their ambition. We are considered that without to in any adjustment fulfill of
our ambition
Our reach going toward development and creation of new things
We give prime importance innovation and new technology. We always try to
improve our services day to day and also try our level best to do it proper way. We try
to do our work in better way
We believe in doing co-operative work in archiving victory. We always try to
do something different from our competitors we respect those who provide us better
predications and idea and who play role in achieving our organization goal and we keep
in mind those above started for those above four principles.
We are well wishes of our readers and their groups. We are thankful for their
contribution and their capacity to participate and we always give primary importance
for their overall response.
We will try to provide our readers whatever their need and demand. We will
try our level best keeping in mind this direction.
We believe that learning is the key of success and for this purpose. We try to
create such a prepared environment were more and more knowledge is being provided.
87
May we are in any kind of media but welfare of society is our prime duty and
we will play this role effectively and efficiently
Our present position is that in M.P Dainik Bhaskar holds the prime position.
We have strategies regarding conversation of Divya Bhaskar newspaper into other
languages and we have done it. In whole world we held primary position now, we
suppose that with other newspaper our newspaper hold good position they want to
make famous their newspaper.
I) Competitive Techniques Analysis

There is a storm all over Gujarat over the entry of Divya Bhaskar launched
by Dainik Bhaskar. It has led to strong reactions from the Gujarati newspaper majors.
While 80-year-old Gujarati newspaper Sandesh reduced its cover price to prevent any
drop in circulation, Gujarat Samachar is spending over a crore of rupees every month
on Mala Maal Dhamaka offer to negate any impact of competition. On June 22, Divya
Bhaskar was launched with a confirmed circulation of 452,150 copies. Following this,
Sandesh reduced its price to Rs. 1.50. Explaining the reason, Falgun Patel, CMD,
Sandesh, said: "The simple reason behind slashing the price to Rs. 1.50, that too on the
day of the launch of Divya Bhaskar was to seal any possible pocket in which Divya
Bhaskar can make a dent." Gujarat Samachar, with its Mala Maal Dhamaka offers
assured gifts to its readers. "The scheme is worth a little over rupees one crore a month,
the total number of prizes are 8,000 with a luxury car as its first prize. And it will carry
on for at least another four months," says B. B. Shah of Gujarat Samachar. Divya
Bhaskar which now claims a circulation of 452,150 copies, had offered its newspaper at
Rs. 1.50 with one year rate freeze. It has about 16-18 pages in colour. In comparison,
Sandesh has, on an average, 4-6 pages in colour every day. But Patel added: "Very
shortly we will be giving our readers 12 pages in colour." Sandesh too has a supplement
every day on various subjects. Responds, B. B. Shah of Gujarat Samachar: "There are 6
colour pages in the main issue of Ahmedabad including the front, back and sports
pages. We also have 14 colour magazines/supplements running across Monday to
Saturday."
But did Sandeshs strategy of blocking the entry of Divya Bhaskar at the
price point of Rs. 1.50 work? Interaction with few key vendors in Gujarat revealed that
Sandesh is losing heavily on the number of copies sold. But the newspaper says: "This
is absolutely wrong information. Sandesh has not lost any of its circulation."
While the newspaper majors slug it out, who will be the winner? Well, no
points for guessing that it is the reader who will get the best of content and in the best
packaging possible, at the best price.
88
Ch.12. Achivement
Project: Divya Bhaskar, Ahmedabad Completed In 189 Days.

Fastest Newspaper Project In The Country
1 Lac Sq.Ft Of Built Up Area
50,000 Sq.Ft Of Contemporary Office Space
30,000 Sq.Ft State-Of-The-Art Printing Press Area
1 Lac Sq.Ft Pristine Landscaped Area
2000 Kva Sub Station With 1000 Kva D.G.Set
5 Cold Set Web Offest Printing Machines
Printing Capacity 1,80,000 Copies Per Hou
2 Heat Set Machines
250 Ton Rating Cetrally Air Conditionning System
184000 Cfm Air Cooling System For Printing Press Area
1000 Light Points Installed
The right choice reaps the right benefits.

The Benefits
NEWSPAPER
Divya Bhaskar
Gujarat Samachar
READERSHIP
12Lacs
10Lacs
RS.
600
900
CPT
0.50
0.90
So, Divya Bhaskar offers you do more reach at 40% less cost, which means
60% more profit.
Divya Bhaskar coverage 55% area of Ahmedabad within 9 Months only.
The Divya Bhaskar makes record in the genius book of record to the world
record. In history of world of newspaper, it started with 4,50,000 copies.
89
Ch.13 Suggetion & recommendation

The Divya Bhaskar newspapers price is so less & its production cost is high
so it make loss therefore it has to increase its newspaper price.
The Divya Bhaskar invested overall investment in the Advertisement so it
has to make less investment in Advertisement as per the budget.
It has no position in Global market so Divya Bhaskar has to make good
position in global market.
Divya Bhaskar does not have any branch in the international marker therefore
it have to open the branch in foreign & become a part of international market.
It have to always try to satisfy the customers demand as per situation, so that
customer attack to purchase the newspaper.
Divya Bhaskar always tries to maintain good reputation in market
It has to make good relation with people in future it become beneficial for
them.
90
CONSLUSION
At the end of this report. I am thankful to the management of Divya Bhaskar
& every person of the staff who give us valuable guidance & immensely information
for preparing this report without which it would no have been possible. Indeed it was a
great pleasure to visit such a big organization to study in depth the various aspects of
business.
The future plans of Divya Bhaskar are for its product, A newspaper are cover
all the data collect & more useful details are included in it. Which are useful to the
people & attract them to The Divya Bhakar want to cover international all market also.
The main objectives of Divya Bhaskar group are became a market leader in the national
market & international market. The quality, size, services, packaging all this things are
also do the much better in future & more sales also.
The advertising, promotion, distribution channel & marketing are excellent of
The Divya Bhaskar. So within shorter period of the company will definitely progress its
way & achieve its goal.
91
BIBLIOGRAPHY
1. Marketing Management.
Philip Kotler & Armstrong
2.
4.
Principles of Management
-
L.M.PRASAD
C.B.GUPTA
3.
Principles of Marketing
( Seventh Edition )
Philip kotler
Marketing Management
-
Philip Kotler
10th edition
The millennium edition
92

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BRIEF TABLE OF CONTENTS

Introduction about the Company

Name of the organization.

CHAPTER:-2 MARKETING ENVIRONMENT STUDIES

CHAPTER :-3 MARKETING DEPARTMENTS STUDIES

Marketing Departments Studies

CHAPTER :-4 PRODUCT INFORMATIN

Different Product that Company Manufacture

CHAPTER :- 5 DISTRIBUTION NETWORK

Types Of distribution Channel company is using

CHAPTER :- 6 PRICE ASPECTS

Method company is using for setting the price

CHAPTER :- 8 MANAGEMENT INFORMATION SYSTEM

CHAPTER:- 9 INTERNATIONAL MARKET

Name of the countries in which company sells its products

CHAPTER :- 10 FUTURE PLANTS OF THE COMPANY

CHAPTER :- 11 ANALYSIS OF COMPANIES MARKETING

CHAPTER :-12 ACHIVEMENT

CHAPTER :- 13 SUGGESTIONS & RECOMMENDATION

Ch.1 Introduction about the company

14th Dec, 2002

In last seven years Bhaskar was started 12

From the first day, Divya Bhaskar has using

Publicity & Serve

High-take Production Set

Name of the organization

Address of the Organization

E-mail Contact @ maildivyabhaskar.co.in

Form of the organisation

ADVANTAGE OF SOLE PROPRITORSHIP

Dissolution, termination or sale of the business is equally simple in the case of

Promptness in Decision making

promptness in decision making is another advantage of this form. This make

Secrecy can be maintained about business matters and therefore the

DISADVANTAGES OF SOLE PROPRETORSHIP

The individual propritor suffers from the limitation of financial resources. He

Limited Managerial Skill

The managerial ability of the owner is unlimited modern business is full of

The proprietary business comes to an end if anything happens to the

Name of promoters & exiting managing persons

Shri Pankaj Nayer

Size of the industry

Dainik Bhaskar is established before 50 years. It is most public reading

Dainik Bhaskars newspaper is printed one at time under these places.

INTRO DIVYA BHAKAR IN AHMEDABAD

Sharda Salvet Limited

In 1998, Bhaskar group

Bhaskar T.V Network

Ch. 2 Marketing environment studies

Marketing decisions are strongly affected by developments in the qualities

Changing Government Agency Enforcement

Divya Bhaskar is not a government company it is a private company so the

Ch.3 Marketing Department Studies

SENIOR VICE PRESIDENT

SENIOR VICE PRESIDENT

MANAGER MANAGER EXECUTIVE

CLARK SENIOR CLARK

A) Authority and responsibility allocation to the marketing department

Classification of the activities of the different manager

Different product, that company manufacture.

B. Different Brand Name

The Dainik Bhaskar is established 14 years ago in Rajasthan, In Rajasthan,