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Jennifer Pritchett

MARKET UPDATE
FOOTHILL RANCH, CA

· Current Real Estate Market Conditions for Single Family Homes


· Trends in Pricing
· Current Levels of Supply and Demand
· Value Metrics

· Report for the week of


February 15, 2010

· Presented by Your Orange County Real Estate Connection


Coldwell Banker Residential Brokerage
jpritchett@coldwellbanke.com
949-212-5279

Powered by Altos Research LLC | www.altosresearch.com | Copyright © 2005-2009 Altos Research LLC
City Overview Single Family Homes in

Jennifer Pritchett Account | Coldwell Banker | 949-212-5279


FOOTHILL
RANCH, CA
This Week Real-Time Market Profile Trend
The median list price in FOOTHILL Median List Price $ 599,900 ≠≠
RANCH, CA this week is $599,900. The Average List Price $ 619,045
35 properties have been on the Asking Price Per Square Foot $ 302 ±+
market for an average of 176 days. Average Days on Market (DoM) 176 ≠≠

Inventory of Properties Listed 35 ==

Most Expensive Listing $ 949,000


Inventory is up and Market Action is Least Expensive Listing $ 436,800

trending down recently. While days- Average Age of Listing 16


on-market appears to be trending Percent of Properties with Price Decrease 37 %
lower, the overall conditions are Percent Relisted (reset DOM) 14 %
weakening a bit. Percent Flip (price increased) 17 %
Median House Size (sq ft) 1951
Median Lot Size Less than 4,500 sqft
Median Number of Bedrooms 4.0

Supply and Demand


Median Number of Bathrooms 2.5

Altos Research Value Statistics


The market has shown some Market Action Index Strong Buyer's 19.1 ≠≠
evidence of slowing recently. Both The Market Action Index answers the question "How's the Market?" By measuring
the current rate of sale versus the amount of the inventory. Index above 30
prices and inventory levels are implies a seller's advantage. Below 30, conditions give the advantage to the
relatively unchanged in recent buyer.
weeks. Watch the Market Action
Index for changes as it can be a Trend Key: == Strong upward trend ≠≠ Strong downward trend
leading indicator for price changes. ±+ No change = Slight upward trend ≠ Slight downward trend

Characteristics per Quartile

Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

4,501 -
Top/First $ 782,000 2612 6,500 sqft 5.0 2.2 16 8 1 1 201 Most expensive 25% of properties

4,501 -
Upper/Second $ 625,000 2046 6,500 sqft 4.0 2.5 17 9 0 2 241 Upper-middle 25% of properties

Less than
Lower/Third $ 569,900 1900 4,500 sqft 3.0 2.5 16 9 1 0 143 Lower-middle 25% of properties

Less than
Bottom/Fourth $ 475,000 1600 4,500 sqft 4.0 2.5 14 9 0 0 121 Least expensive 25% of properties

Page 2 of 6 Monday February 15, 2010


Single Family Homes in
City Overview
Jennifer Pritchett Account | Coldwell Banker | 949-212-5279
FOOTHILL
RANCH, CA

Median Price
Again this week we see a downward notch for prices. Pricing has been weak in recent weeks and versus their absolute-high
levels. The Market Action Index is a good leading indicator for the durability of this trend.

7-day Average 90-day Average

Quartile Prices
Price at the upper end of the market are showing signs of strength. While this strength hasn't percolated through to Quartiles 3
and 4 yet, expect the low end of the market to follow up.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 3 of 6 Monday February 15, 2010


Single Family Homes in
City Overview
Jennifer Pritchett Account | Coldwell Banker | 949-212-5279
FOOTHILL
RANCH, CA

Price per Square Foot


Despite recently falling prices, the price per square foot has stayed reasonably flat. This implies that there's a portion of the
market being priced at a premium. You can investigate this condition in the quartile details.

7-day Average 90-day Average

Inventory of Properties Listed for Sale


Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market
Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

7-day Average 90-day Average

Page 4 of 6 Monday February 15, 2010


Single Family Homes in
City Overview
Jennifer Pritchett Account | Coldwell Banker | 949-212-5279
FOOTHILL
RANCH, CA

Market Action Index


The FOOTHILL RANCH market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action
Index stands at 19.09. With several months of inventory available at the current sales rate, buyers should find ample choice.

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile


Not surprisingly given the overall Market Action Index, all quartiles are in the Buyer's Market zone with several months of
inventory given the current rate of demand for homes in the quartile. Watch the quartile for changes before the overall market
shifts. Often one end of the market (e.g. the low end) will improve and signal a strengthening market before the whole group

First/Top Second/Upper Third/Lower Fourth/Bottom

Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by
analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage
zone (below 30) for a long period, prices are likely in for a downward correction.

The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the
current rate of sale versus current inventory.

Page 5 of 6 Monday February 15, 2010


Single Family Homes in
City Overview
Jennifer Pritchett Account | Coldwell Banker | 949-212-5279
FOOTHILL
RANCH, CA

Days on Market
The properties have been on the market for an average of 176 days. Half of the listings have come newly on the market in the
past 119 or so days.

7-day Average 90-day Average

Days on Market per Quartile


It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 6 of 6 Monday February 15, 2010

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