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Bicycle Parts Manufacturing Unit Carrier Feasibility Study
Bicycle Parts Manufacturing Unit Carrier Feasibility Study
REGIONAL OFFICE
SINDH
REGIONAL OFFICE
NWFP
REGIONAL OFFICE
BALOCHISTAN
Ground Floor
State Life Building
The Mall, Peshawar.
Tel: (091) 9213046-47
Fax: (091) 286908
helpdesk-pew@smeda.org.pk
September, 2008
Pre-Feasibility Study
DISCLAIMER
The purpose and scope of this information memorandum is to introduce the subject
matter and provide a general idea and information on the said area. All the material
included in this document is based on data/information gathered from various
sources and is based on certain assumptions. Although, due care and diligence has
been taken to compile this document, the contained information may vary due to any
change in any of the concerned factors, and the actual results may differ substantially
from the presented information. SMEDA does not assume any liability for any
financial or other loss resulting from this memorandum in consequence of
undertaking this activity. Therefore, the content of this memorandum should not be
relied upon for making any decision, investment or otherwise. The prospective user
of this memorandum is encouraged to carry out his/her own due diligence and gather
any information he/she considers necessary for making an informed decision.
The content of the information memorandum does not bind SMEDA in any legal or
other form.
DOCUMENT CONTROL
Document No.
PREF-07
Revision
Prepared by
SMEDA-Punjab
Approved by
Issue Date
September, 2008
Issued by
Library Officer
2
PREF-07/September, 2008/ Rev 2
Pre-Feasibility Study
Table of Contents
1
PROJECT PROFILE............................................................................................................. 6
4.1
4.2
4.3
4.4
4.5
MARKETING ........................................................................................................................ 8
6.1
MANPOWER REQUIREMENTS......................................................................................... 9
8.1
MACHINERY DETAILS..................................................................................................... 10
9.1
10
10.1
10.2
10.3
11
12
13
3
PREF-07/September, 2008/ Rev 2
Pre-Feasibility Study
INTRODUCTION TO SMEDA
4
PREF-07/September, 2008/ Rev 2
Pre-Feasibility Study
Before making any investment decision, it is advisable to evaluate the associated risk
factors by taking into consideration certain key elements. These may include
availability of resources, technical knowhow and technical skill set.
Steel and aluminum are the main raw materials and the entire product is finished
with nickel and chromium plating. The information and technical knowhow about
the quality of the metal plating plays a vital role in the good quality of the carrier. To
enter into export market the carrier should be line with international Standard ISO
11243: Cycles Luggage carriers for bicycles Concepts, classification and testing
etc.
The establishment of a bicycle carrier manufacturing unit at present time in the
vicinity of Lahore gives an added advantage of easy availability of skilled labor.
Strong competition exists in the international and domestic market due to low priced
high quality Chinese bikes. Superior quality of the carrier and aggressive marketing
is essential to get a permanent place in the market.
3.1 Key Success Factors
The commercial viability of this venture depends upon the availability of skilled
labor having an acquaintance with the engineering line.
Getting a brand name for the product is necessary, along with volume orders
from a local bicycle assembler. To establish a brand name, aggressive marketing
efforts are required. High volume orders from a local bicycle assembler at initial
stage and ability to enter the export market will be the key to survival.
5
PREF-07/September, 2008/ Rev 2
Pre-Feasibility Study
PROJECT PROFILE
6
PREF-07/September, 2008/ Rev 2
Pre-Feasibility Study
Bending/
Shearing
Drilling/
Twisting
Springs nuts
& Bolts
Painting
Assembling
Welding/
Riveting
Packing
electroplating
The Pakistani bicycle industry is capable of producing 1.45 million bicycles per
annum. According to industry statistics, the local production has been cyclical with
629,695 numbers of bicycles produced in 2002-03, 681,448 bicycles during 2003-04
(increasing annually by approximately 8.22%) and then declining to 449,400
bicycles in 2005-06. The industry is currently indicating a capacity utilization of
only 45%. Local bicycle industry is under serious threat from regional competition
i.e. China and India, and has been surviving due to protection provided by import
duties (~30%) on bicycles. During this year, 430,000 bicycles were smuggled into
Pakistan.
The following table gives a brief overview of the Pakistani bicycle market and shows
the total sales, market size, workforce employed, and number of vendors:
Table 2-1: Total Annual Sales of Bicycles and other Market Related Figures1
Installed Capacity (units)
1.45 Million
Capacity Utilization
45%
Total Sales Market
Rs 14.84 Billion
Total Workforce Employed
23,000
No. of Vendors
300
Market for Bicycles
Rs 6.84 Billion
Replacement Parts Market
Rs 8 Billion
According to industry sources the 300 vendors are employing around 3,000 workers.
These vendors buy raw material worth Rs. 49 million and after value addition sell it
to bicycle manufacturers for Rs. 98 million. There are only 7 large Original
Equipment Manufacturers (OEMs) and 20 small unorganized OEMs with 5,000
workforce. The OEMs supply a further of Rs. 1.32 billion worth of new bicycles and
Rs. 100 million worth replacement parts (including tires and tubes) through
approximately 175 component manufacturer, employing further 4,000 labor in a
market worth Rs. 230 million as new parts and Rs. 1.62 billion as the replacement
market bicycles. Around 3,000 retailers/assemblers are employing 9,000 people and
cater to Rs. 1.71 billion new bicycles demand and Rs. 2.78 billion replacement
bicycle market.
Pre-Feasibility Study
Pakistan is a major manufacturer of bicycles but the usage per capita is low as
compared to countries like India and China. In 1998-99, $11,000 worth of bicycles
was exported from Pakistan for the first time. By 2006-07 this figure has grown to
worth of $136,121 for bicycles and $114,819 of bicycle parts2.
Table 2-2: Major Players (Bicycle assemblies - standard, fancy, and smuggled
bicycles)
Name
Location
Chinese Phoenix (Smuggled)
China
PCICS (Sohrab)
Lahore
Capital Industries (Eagle)
Lahore
PECO (PECO)
Lahore
Falcon
Lahore
Sony
Lahore
Hero Super Sports
Lahore
Orient
Sialkot
Prince
Karachi
Olympic
Karachi
Eagle(Karachi)
Karachi
Sindh Cycle
Karachi
Hero Cycle
Karachi
Unorganized Sector & ABJ
Karachi
MARKETING
Bicycle market can be broadly categorized into two segments: Standard bicycle and
Fancy bicycle. Standard bicycle is the smaller segment worldwide and is on the
decline with more and more companies turning towards fancy bicycle. But in
Pakistan standard bicycle is the bigger segment. The fancy bicycle segment has been
further divided into many sub-segments, which includes: Mountain Bike/All Terrain
Bike, Tricycle, BMX, Electric bicycles and recumbent bicycles.
6.1 Export Market
The following tables show the major exporters and importers of bicycles in 2007
respectively:
Table 3-1: Major Exporters of Bicycles in year 20073
Country
China
Other Asia,
Netherlands
2
3
$ million
1,895
905
321
Pre-Feasibility Study
Italy
Germany
174
168
In addition to the above, Taiwan is also one of the largest exporters of bicycles in the
world.
Table 3-2: Major Importers of Bicycles in year 20074
Country
USA
Japan
Germany
United Kingdom
France
$ million
1,073
565
449
343
297
MANPOWER REQUIREMENTS
UN Statistics, Comtrade
Angle iron Std., Strip, Diameter Bar
9
Pre-Feasibility Study
Salary/month(Rs)
25,000
10,000
10,000
12,000
8,000
6,500
MACHINERY DETAILS
Tale 6-1 shows the list of machinery and tools required for bicycle handles
manufacturing unit:
Table 6-1: List of Machinery, Tools, & Accessories (Local Make)
Sr.
Type
Size or brand & No. of
Unit
No
model no.
Unit
Cost
1
2
3
4
5
6
7
Drill Machine
Power Press
Power Press
Power Press
Power Press
Pedestal Grinder
Welding plant
8
9
10
11
12
13
14
15
16
Tools
Dies
Metal Work Tables
Tool Racks
Shaper
Disc Grinder
Paint Dip Tank
Drying Oven
Khairat Machine
Total Machinery &
Equipment Cost
Machinery Installation
Charges
Total Cost
4 inch
7-8 inch
30,000
350,000
300,000
150,000
100,000
7,000
50,000
1
1
3
1
1
1
1
1
1
100,000
280,000
10,000
5,000
300,000
6,000
10,000
50,000
250,000
100,000
280,000
30,000
5,000
300,000
6,000
10,000
50,000
250,000
2,318,000
77,189
2,395,189
10
PREF-07/September, 2008/ Rev 2
1
1
1
3
1
1
1
Total
Cost
(Rs\)
30,000
350,000
300,000
450,000
100,000
7,000
50,000
Pre-Feasibility Study
10 L A N D & B U I L D I N G
Total area required to set-up this project is estimated to be 1 Kanal. The land would
be bought at approximately Rs 10,000,000, but it is being assumed that the building
for bicycle carrier manufacturing unit would be rented at Rs. 30,000 per month.
Table 7-1: - Total Area Requirement
Description
Production Hall
Management Office
Stores
Parking Space (Open Air)
Total Area Required
Sq ft
2,700
256
550
81
3,587
Road Access
Electricity
Telephone, Fax
11
PREF-07/September, 2008/ Rev 2
Pre-Feasibility Study
11 PROJECT ECONOMICS
Table 8-1 Total Project Cost
Capital Investment
Machinery & Equipment
Furniture & Fixtures
Office Vehicles
Office Equipment
Project set-up cost
Promotional Expenses
Pre-operating cost
Total Capital Investment
Working Capital
Equipment Spare Part Inventory 6
Raw Material Inventory
Upfront Building Rent
Cash
Total Working Capital
Total Investment
Cost in Rs.
2,395,189
9,800
855,000
1,500
60,000
150,000
147,885
3,619,374
675
838,575
360,000
100,000
1,299,250
4,918,624
IRR
NPV (Rs)
Payback Period (Years)
Table 8-3 Financing Plan
Financing
Equity
Debt
Ratio
50%
50%
Rs
2,459,312
2,459,312
Pre-Feasibility Study
12 FINANCIAL ANALYSIS
12.1 Projected Income Statement
Revenue
Cost of goods sold
Gross Profit
General administration & selling expenses
Administration expense
Rental expense
Utilities expense
Communications expense (phone, fax, etc.)
Office vehicles running expense
Office expenses (stationary, etc.)
Promotional expense
Professional fees (legal, audit, etc.)
Depreciation expense
Amortization expense
Subtotal
Operating Income
Other income
Earnings Before Interest & Taxes
Year 1
12,960,000
11,807,520
1,152,480
Rs. in actuals
Year 9
Year 10
35,929,978
39,522,976
22,790,317
24,086,237
13,139,661
15,436,739
Year 2
15,586,560
13,459,024
2,127,536
Year 3
18,608,832
15,249,700
3,359,132
Year 4
22,079,693
17,189,684
4,890,009
Year 5
24,540,659
18,310,501
6,230,158
Year 6
26,994,724
19,333,730
7,660,994
Year 7
29,694,197
20,418,649
9,275,547
Year 8
32,663,617
21,569,372
11,094,245
540,000
360,000
24,000
36,000
64,800
5,400
27,000
64,800
326,149
35,789
1,483,937
(331,457)
592,575
396,000
26,400
39,600
77,933
5,926
29,629
77,933
326,149
35,789
1,607,933
519,604
650,269
435,600
29,040
43,560
93,044
6,503
32,513
93,044
326,149
35,789
1,745,511
1,613,621
713,580
479,160
31,944
47,916
110,398
7,136
35,679
110,398
326,149
35,789
1,898,149
2,991,859
783,055
527,076
35,138
52,708
122,703
7,831
39,153
122,703
326,149
35,789
2,052,305
4,177,853
859,295
579,784
38,652
57,978
134,974
8,593
42,965
134,974
326,149
35,789
2,219,151
5,441,843
942,957
637,762
42,517
63,776
148,471
9,430
47,148
148,471
326,149
35,789
2,402,469
6,873,078
1,034,765
701,538
46,769
70,154
163,318
10,348
51,738
163,318
326,149
35,789
2,603,885
8,490,360
1,135,511
771,692
51,446
77,169
179,650
11,355
56,776
179,650
326,149
35,789
2,825,186
10,314,475
1,246,066
848,861
56,591
84,886
197,615
12,461
62,303
197,615
326,149
35,789
3,068,335
12,368,404
831,500
500,043
929,880
1,449,484
1,059,723
2,673,344
1,200,226
4,192,085
1,273,364
5,451,218
1,337,033
6,778,875
1,403,884
8,276,962
1,474,078
9,964,438
1,547,782
11,862,257
1,625,171
13,993,575
Interest expense
Earnings Before Tax
615,786
(115,743)
990,947
458,537
1,150,114
1,523,230
1,009,957
3,182,128
656,730
4,794,488
183,917
6,594,958
8,276,962
9,964,438
11,862,257
13,993,575
(175,743)
129,600
(245,343)
216,794
155,866
302,672
1,450,630
362,658
1,160,573
3,102,268
775,567
2,406,561
4,706,642
1,176,661
3,617,828
6,498,328
1,624,582
4,970,376
8,170,669
2,042,667
6,234,295
9,847,515
2,461,879
7,502,559
11,733,642
2,933,411
8,928,847
13,852,099
3,463,025
10,530,551
14
PREF-07/September, 2008/ Rev 2
Pre-Feasibility Study
Operating activities
Net profit
Add: depreciation expense
amortization expense
Deferred income tax
Accounts receivable
Finished good inventory
Equipment inventory
Raw material inventory
Pre-paid building rent
Cash provided by operations
Year 0
Year 1
(675)
(838,575)
(30,000)
(869,250)
(305,343)
326,149
35,789
(1,944,000)
(590,376)
(139)
(172,243)
(3,000)
(2,653,164)
(357,607)
2,580,771
2,223,164
Financing activities
Change in long term debt
2,459,312
Change in short term debt
Issuance of shares
2,459,312
Cash provided by / (used for) financing activities
4,918,624
Investing activities
Capital expenditure
(3,619,374)
Acquisitions
Cash (us ed for) / provided by investing activities
(3,619,374)
NET CASH
430,000
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Rs. in
Year 9
236,672
326,149
35,789
(2,337,984)
(82,575)
(160)
(198,743)
(3,300)
(2,024,153)
1,087,973
326,149
35,789
21,375
(847,325)
(89,534)
(184)
(228,865)
(3,630)
301,747
2,326,701
326,149
35,789
21,375
(973,970)
(96,999)
(132)
(163,958)
(3,993)
1,470,961
3,529,982
326,149
35,789
21,375
(889,774)
(56,041)
(132)
(164,244)
(4,392)
2,798,710
4,873,746
326,149
35,789
(21,375)
(737,255)
(51,161)
(146)
(181,079)
(4,832)
4,239,835
6,128,001
326,149
35,789
(21,375)
(773,031)
(54,246)
(161)
(199,640)
(5,315)
5,436,172
7,385,636
326,149
35,789
(21,375)
(850,334)
(57,536)
(177)
(220,103)
(5,846)
6,592,202
8,800,232
326,149
35,789
(21,375)
(935,367)
(61,047)
(195)
(242,664)
(6,431)
7,895,090
(414,824)
2,438,977
2,024,153
(481,196)
179,449
(301,747)
(558,187)
(912,774)
(1,470,961)
(647,497)
(2,151,213)
(2,798,710)
(2,135,211)
(2,135,211)
Year 2
(430,000)
15
PREF-07/September, 2008/ Rev 2
2,104,624
actuals
Year 10
10,389,074
326,149
35,789
(21,375)
(1,028,904)
(64,796)
2,101
2,610,116
70,738
12,318,892
5,436,172
6,592,202
7,895,090
12,318,892
Pre-Feasibility Study
Year 6
Year 7
Year 8
Rs. in
Year 9
6,993,053
915,525
1,422
1,766,629
48,315
9,724,944
1,052,312
7,730,307
966,687
1,568
1,947,709
53,147
11,751,729
3,244,242
8,503,338
1,020,932
1,728
2,147,349
58,462
14,976,051
4,918,222
9,353,672
1,078,469
1,906
2,367,452
64,308
17,784,028
6,406,656
10,289,039
1,139,516
2,101
2,610,116
70,738
20,518,166
1,437,114
5,880
513,000
900
1,956,894
1,197,595
4,900
427,500
750
1,630,745
958,076
3,920
342,000
600
1,304,596
718,557
2,940
256,500
450
978,447
479,038
1,960
171,000
300
652,298
239,519
980
85,500
150
326,149
103,520
147,000
250,520
9,904,870
88,731
126,000
214,731
10,781,985
73,943
105,000
178,943
11,534,631
59,154
84,000
143,154
13,199,479
44,366
63,000
107,366
16,061,864
29,577
42,000
71,577
18,507,903
14,789
21,000
35,789
20,880,104
5,019,748
5,019,748
5,199,197
5,199,197
4,286,423
4,286,423
2,135,211
2,135,211
2,101,705
2,101,705
1,686,881
1,686,881
21,375
1,205,685
1,227,060
42,750
647,497
690,247
2,459,312
(305,343)
2,153,969
6,836,445
2,459,312
(68,672)
2,390,641
9,097,270
2,459,312
1,019,301
3,478,613
9,904,870
2,459,312
3,346,002
5,805,314
10,781,985
Year 0
Year 1
Year 2
Year 3
Year 4
Year 5
430,000
675
838,575
30,000
1,299,250
1,944,000
590,376
814
1,010,818
33,000
3,579,008
4,281,984
672,951
974
1,209,561
36,300
6,201,770
5,129,309
762,485
1,158
1,438,426
39,930
7,371,308
6,103,279
859,484
1,290
1,602,385
43,923
8,610,360
2,395,189
9,800
855,000
1,500
3,261,489
2,155,670
8,820
769,500
1,350
2,935,340
1,916,152
7,840
684,000
1,200
2,609,192
1,676,633
6,860
598,500
1,050
2,283,043
147,885
210,000
357,885
4,918,624
133,097
189,000
322,097
6,836,445
118,308
168,000
286,308
9,097,270
2,580,771
2,580,771
2,459,312
2,459,312
2,459,312
2,459,312
4,918,624
16
PREF-07/September, 2008/ Rev 2
actuals
Year 10
9,362,774
11,317,943
1,204,312
21,885,029
0
0
(0)
(0)
21,885,029
64,125
64,125
42,750
42,750
21,375
21,375
(21,375)
(21,375)
(42,750)
(42,750)
2,459,312
6,875,983
9,335,296
11,534,631
2,459,312
10,697,417
13,156,729
13,199,479
2,459,312
13,581,176
16,040,489
16,061,864
2,459,312
18,442,166
20,901,479
20,880,104
2,459,312
19,468,467
21,927,779
21,885,029
2,459,312
16,048,591
18,507,903
18,507,903
Pre-Feasibility Study
13 KEY ASSUMPTIONS
Table 13-1 Machinery Assumptions
Maximum Capacity Utilization
Maximum Capacity Utilization (Year 1)
Total Production of the unit per day (Carrier)
Total Production of the unit per month (Carrier)
Total Production of the unit (Year 1)
Table 13-2 Operating Assumptions
Annual Production capacity (Carrier)
Hours operational per day
Days operational per month
Days operational per year
97%
75%
240
6,000
54,000
72,000
8
25
300
10%
10%
90
90
30
30
54,000
240
10%
10
50%
50%
16%
5
12
20%