ACKNOWLEDGEMENT

It gives us immense pleasure to show our gratitude towards all the people who have extended their assistance and
provided us information, guidance and constant support during the tenure of summer internship

We are greatly indebted to Mr. Nimesh Shah (B.M) who gave us a chance of involving ourselves in

real project

assignment, we would also like to thank Mr. Sire Vasavda (Dep. Mngr), Mr. Lokesh Kataria(Mktg. Mngr) for giving
us the valuable guidelines and sparing their precious time to make this project meaningful.

All the distributors and consumers who are surveyed deserve our sincere thanks for providing their full cooperation
and for sparing valuable time for us.

We

acknowledge our gratitude towards staff members and all those who have directly or indirectly provided

timely help and encouraged us throughout the course of this work.

TABLE OF CONTENT
o Introduction to the organization

Vision

Logo

Product s

Market Profile

o Marketing research
Objective of Report
Assignment -1
Customer satisfaction
Assignment -2
Brand preference
Assignment -3
3

Dealer survey
o Suggestions / Recommendations
o Limitations of the Research
o Bibliography / References
o Annexure
Questionnaire for Assignments 1 & 2
Display Tracking Form
Reference charts to Graphs of Chapter 3

EXECUTIVE SUMMARY

This work is basically designed to serve as an analytical tool for the organization so that they can frame out their
marketing strategies, competitive strategies, reconsider their channel partners and also redesign their man power.

Collection of the up-to-date data and material from numerous sources consumed considerable time and involved
regular efforts. The study of these and other useful data and analyses of the figures took lot of time and labour. Our
report includes three small assignments that we worked upon during our project tenure.

The first assignment was regarding customer satisfaction, this assignment was carried out for only the users of LG
products and a research work was carried out at VACATION 2007. We were pleased to find around 90% customers were
satisfied with their products.

Second assignment was carried out simultaneously with first one following the same

pattern, this assignment was carried for the non users of the LG product, and the objective was to know the brand
preference of the general public when they go out to purchase the electronic product. The result showed as a stiff
competition between LG, Samsung and Sony.

The third assignment was the real practical assignment carried out by us, we were asked to cover all the dealers of
the LG Company in the city. We visited around 150 dealers, our results showed: the loyalty of the dealers towards the
Company, display of the product inside their showrooms, POP and branding. By carrying out the assignment we were also
able to do justice to our second assignment, as a result we found a very similar preference of the dealers and customers.
We were able to compare the reach, the competition provided and market share of the leading electronic companies.

For the ease of the understanding of the report we had also put

visuals in the report. We hope that our report will

be very much useful for the organization to carry out there different strategies and lead the market from the front.
Sunil Tekwani

Chapter 1.
Introduction to the company

VISION

LG Electronics vision for the 21st century is to become a true global digital leader through fast growth and fast
innovation and to be known as a company who can make its worldwide customers happy through its innovative digital
products and services. LG Electronics has set its mid-term and long-term goal to rank among the top 3 electronics,
information, and telecommunication firms in the world by 2010. We aim to utilize our core capabilities of product
leadership, market leadership and people leadership and enhance our corporate culture of team work and fun workplace
to achieve our mission of becoming "2 by 10", that is, double our sales volume and profit by year 2010.

LGs LOGO

Any attempt at understanding LG would be incomplete, without understanding LG Logo: Life is Good. Our vision,
our corporate philosophy and our core values are all encapsulated in this simple logo. The circle in the logo represents the
globe, i.e. the full reach of our aspiration to emerge as a global company. It also implies the face of a smiling customer,
conveying that we are extremely customer-focused, or that we represent a world that is futuristic, youthful and humane.

The

Bull's eye on the circle represents the organizations single-minded focus on goals and determination to

achieve results with a smile. The white space deliberately left at the upper right end stand for adaptability and the hidden
potential of creativity. The red colour conveys friendliness and LG's commitment to quality, while the grey stands for
technology and reliability.

Products
LG as a company deals in five sectors
Digital Appliances

Digital display

Refrigerators

Television

Washing Machine

LCD/Plasma

Digital Media

Audio systems
DVD

Products History Local Taste in Television

XD OFF

10

XD ON

Mobile

IT

E-notebook
Monitors

 1200 W TV - LGEILR&D took initiative to develop high sound TV.

Sound-master was the first model with 1200 W, which was launched in Aug 2002.
DTH television LGEIL launched the first DTH in-built TV in India in March 2005.
Super Slim- Super slim TV was launched in Sept. 2005.

Product History - Focus on Health Air

Started air conditioning production in India in 1998 - Giving simple window and split type air conditioners - attained
market leader status in India.

11

 In 2005 LG introduced a new range of air conditioners called MPS along with its new range of Multi-V i.e., VRF
technology. The MPS is a Multisplit using a single piping circuit for connecting multiple number of IDU to a single ODU
with individual control for each IDU.

Product History Refrigerator

LG started Refrigerator Business in India in the year 1997 launched First Direct Cool Refrigerator with EMS production
(Models were GR171, GR 211, and GR 251). In the year 2001, LG establish in India with full enthusiasm, and
established Refrigerator line in Noida. On July 2001, first FF Ref launched in India with LGEIL production with GR 282,
GR 312 models.
In the year 2006, LG launched Intello-cool products with new diamond cut door and Leo handle in GL242, GL262, and
GL292 & GL322.

Product History Washing Machine

12

 Started Washing machine business in India by launching imported top loading washing machines in 1997. India was
Semi Automatic dominant market. hence need for presence under this category was felt. Factory was set up and
production for Two Models of 6 Kg Semi Automatic Washing Machine started in 1998 for high end customer. Front Loading
Washing Machine was required.
As the market demand for Top Loading washing machine grew. Home production of Top Loading started at Noida Line
2002 in the capacity 5.5Kg to 6.5 Kg.

13

MARKET PROFILE

LG has total of 40 ranches through out India, much more of the branches are located in the north of India.
Below figure highlights the sales structure of LG in India. Ahmadabads market scenario has been covered in the
later parts of this report

14

Market Profile

15

Chapter 2.
Marketing Research
Objective of report

We were given the project titled as the, market study of LG/ channel survey. Our study is divided in three small
parts.

Objective of the first assignment was to know whether the customers those who used the product of LG are
satisfied with their product. By this study of ours we can try to convert the dissatisfied customers.

16

Objective of the second assignment was to understand how LG as a brand is playing in the minds of the people
and can know the judging criteria for each brand.

Third assignment was all about the channel partners, we tried to find the loyalty of the channel partners, we also
tried to crack the display of the there shops so as to compare LG with other competitive brands.

In all our objective of this report is to know the satisfaction level of customers, their preference level for LG and
the loyalty of channel partners towards LG.

In Chapter 3 of this report we had tried to study the display share of Ahmedabad city for LG under each product
category.

17

ASSIGNMENT -1:CUSTOMER SATISFACTION

This

assignment was carried out by keeping LG users in the mind and the questionnaire was developed

accordingly.

Problem Statement: - There is an immense competition in the electronic market and the major problem faced by
the company under this environment is retaining their customers.

18

Research objective: - To study the number of the satisfied customers and to become aware of there problems.

This research is a descriptive type of the research.

Data Collection:
Sampling Plan:
We followed the convenient type of sampling procedure.
Research work was conducted at VACATION 2007 and the walk-inns became our sample units.

We fixed 500 respondents as our sample size.

Research Instrument: - Questionnaire was used as the research instrument to carry out this assignment.

19

Mode of contact: We had direct face to face contact with our sample.

PROD.

DATA PROCESSING AND ANALYSIS:

[USERS]
1.

Which product of LG they Used?

We got he following results

20

REF
AC
Audio systems
Washing machine
Television
PC
Other(pc,notebook)
LCD
Microwave
MOB

NO. Of Units
107
90
12
69
120
28
16
19
28
8

By carrying out analyses of this question we are able to find that most of people use television and refrigerators.
Air conditioner are slowly peeking up the market
2.

For how long they are using LG product?

DUR.

21

<<1

199

1--3

187

3--5

59

>>5

50

We were able to find that most of the users had recently purchased the LG product. If any of the samples was
using the multiple products of LG the most recently purchased product is taken into consideration.

SAT.

3.

Are they satisfied with the product?

22

Yes

427

No

68

From the above figures it is quite relevant that most of the users are satisfied with their product.
These unsatisfied customers complaints were immediately brought into the notice of service department, we also
distributed the toll free call center number to all samples

Problems faced were after sales services, demonstrations, spare parts.

4.

What does LG appeal to them?

APPEAL.

BR. NAME
OT
PRICE

23

219
7
83

QUALITY

153

SERVICE

33

Most of the people generally purchase LG because of their brand name and quality.

ASSIGNMENT -2
[Brand Preference]

This assignment is worked out to know the brand preference of the general public; it was generally focused on the
non users of the LG product.

Problem Statement: - There are few many brands in the electronic market and each and every company tries to
attract each and every customer. So we tried to find out the image of the each brand in the minds of the customers

24

Research objective: - To study the image of the brand in the minds of the customers.
This research is a descriptive type of the research.

Data Collection:
Sampling Plan:
We followed the convenient type of sampling procedure.
Research work was conducted at VACATION 2007 and the walk-inns became our sample units.
We fixed 500 respondents as our sample size.

Research Instrument: - Questionnaire was used as the research instrument to carry out this assignment.

25

Mode of contact: We had direct face to face contact with our sample.

PREF

DATA PROCESSING AND ANALYSIS:

[Non-user]
1.

Which e-brand they prefer?

26

PHILIPS
LG
SANSUI
SAMSUNG
SONY
WHIRLPOOL
OTHERS

No. Of units
44
119
12
127
110
51
26

By

analyzing this question we are able to find that people

prefer to purchase either of LG, Samsung or Sony.

Judging Criteria

QUALITY
DESIGN

2.

What is there judging criteria?

PRICE
OTHERS
BRAND

27

No. Of Units

111
31
181
19
158

generally

Most of the people while purchasing the product give first priority to the price of the product.

3.

Who influence there buying behavior?

INFL.
SURVEY
T/V RADIO

92

NEWSPAPER

74

FRIENDS

82

RELATIVES

28

109

140

Relatives and the surveys are the major influencers for the purchase of the product.

4.

Which is next products electronic brand?

NEXT CO.
LG
W/M
SONY
SAMSUNG
NOTHING
SANSUI
PHILIPS
OTHERS

29

155
25
74
102
52
20
13
35

There might be quite biasness in this outcome as the samples were contacted after they had visited the stall of LG.
results show that most of the people are thinking to purchase LG as there next electronic

To

add to the research work of ours we tried to study whether there is any type of the relations between the

purchasing behavior of users and non users of the LG product.

To carry out this study we used Chi-square test[6] as the analyses tool.
H0 : users and non users have same purchasing preference
V/s
H1: users and non users dont have same purchasing preferences
Br.
NAME
USER

QUALITY

PRICE

SERVICE

TOTAL

219

153

83

40

495

158

111

181

50

500

NON
USER

30

377

264

31

264

90

995

FO

FE

(FE-FO)

(FE-FO)*(FE-FO)/FE

219

187.5528

-31.4472

5.272802

153

131.3367

-21.6633

3.573254

83

131.3367

48.3367

17.78967

By taking the 5%
from the table
we can find the
value of chi-square
as 9.324
4 error ,40
44.77387
4.773869
0.508998
thus by comparing the values of chi-square we reject the null hypothesis and can say
that users and non users have different purchasing preferences.
5
158
189.4472
31.44724
5.220074

32

111

132.6633

21.66332

3.537521

181

132.6633

-48.3367

17.61178

50

45.22613

-4.77387

0.503908

chi-sq

54.01801

ASIGNMENT -3:- DEALER SURVEY

This assignment of us includes the survey of all the dealers who deals in the electronic goods (home appliances).
Ahmedabad city was divided in east and west zone for the ease of the operations carried out. We were asked to track the
display at each and every outlet in a specific format. This survey took 25 days to get completed
Problem Statement: - There is an immense competition in the electronic market and the major problem faced by
the company under this environment is retaining their channel partners.

33

Research objective:

To study the loyalty of channel partner

To track the display, branding and pop as well MOP.

This research is a descriptive type of the research.

Data Collection:
Sampling Plan:
We were given a list of channel partners that is we had a focused group.
Our sample units were the electronic stores of the city.
We had sample size of 160.

34

Research Instrument: - Observations were used as research instrument.

Mode of contact: Personal interviews.

C.G.Road

35

It is quite relevant from the above figures that Samsung rules the electronic market of C.G road.
This is because there was proper POP and Branding of the Samsung products at the A type stores.

Bapunagar

\\

36

LG is the best brand according to the recent surveys by GFK-ORG and this was reflected in the Bapunagar area,
this was all because of the reach of the company.

We were able to find LG placed more than Samsung at the electronic stores.
Chandkheda

37

In chandkheda we again found LG and Samsung having good match with each other.
This was the area were found the relative share of both the companies low than the other areas.
Jivraj-Paldi

38

This area was again dominated by the Samsung, when we tried call out for the reason of such results, there following
things which played a decisive role.

NORMAL DISRIBUTION TEST

H0: 21FA2RG IS CHARGED AT 7800

V/S
H1: 21FA2RG IS NOT CHARGED AT 7800

Z = (MEAN - MU)
-----------------------------STD DEV(x)

39

MEAN = 8100
MU = 7800
STD =

238.077

Z = +(8100-7800)/165.751
=6.901
Level of
ALPHA

Significance=90%
0.05

FROM TABLE VALUE OF Z =

2.07

THEREFORE WE REJECT OUR NULL HYPOTESIS AND ACCEPT THE TESTING HYPOTHESIS
HENCE WE CAN SAY THAT 21" TELEVISION IS NOT PRICED SAME THROUGHOUT.

40

41

Chapter 3.
Ahmedabad Market Scenario
Ahmedabads market scenario is been studies from the data of the assignment-3, the data that we had obtained during
the channel survey of the company.

These data of survey is being seen from the different angle, initially in previous assignment we had analyzed the area
wise share of each company and the loyalty of the dealers towards LG. in this chapter we had tried to depict the picture
of the city in each product category i.e. television, refrigerator, washing machine, microwave, audio systems, DVD, air
conditioners.

42

The reference to all the charts had been given in the form of the excel sheet at the back of the report.

COLOUR TELEVISION

43

When we talk about Ahmedabad and analyses each companys share it is quite tough competition between LG and
Samsung.

But as per the report of GRK-ORG it is LG with 26%, Sony with 17.3 and Samsung with 10.3% market share.
WASHING MACHINE

44

When we enter into the washing machine market, it is Samsung leading the market, even though LG is having large
numbers of models to compete with leader.

REFRIGERATOR

45

When we talk about refrigerator markets there is no company in the market which would like to leave a gap, as soon as
the competitor find the weakness of the leader, he intrudes the market.

From our analyses we found that LG was heading the market with Samsung not far behind, LG was rather strong in the
Eastern ahmedabad.

MICROWAVE
46

LGs share in microwave is questionable. Even it has good quality models and available at the competitive price, Samsung
leads the market.

Air Conditioners

47

This lead in AC is seen because of the proper reach and placement of the product.

48

Audio Systems

LG

has just jumped in to the Audio Systems and it is facing very tough competition from the brands like Dapic and

Frontech.

These players are old ones and there product is available at low cost, this might be one reason for lagging in the market.
DVD

49

This is the market which is growing at good pace and LG share is not bad compare to other companies.
The main reason for the line of the OTHERS being so long is just because of the multiple companies included under it.

50

Total

From the above chart I can say that LG is having around 23% display share and if I
assignment.

51

further proposition it has came right to the findings of my previous

Chapter 5.
Recommendations

52

RECOMMENDATIONS

It should induct some ISDs(In Shop Demonstrator) to increase their sales.

The sales highly depend upon the demonstrator, how he is able to convince the customer to their brand.

There is no ISD of our company present at some big electronic retail outlets enterprise, but I was able to

find the ISDs of other competitors.

Should take care of Glow sign boards as a branding material

Various Branding are gone dirty and rusty.

In shop branding should be concentrated.

53

Pop( Point of Purchase) is the major lagging point of this co, in comparison to other companies

LG should design some attractive POPs and the colour they use should be different from there competitors.

Best Buy product should be highlighted using POP.

Profit margin drives many of the dealers

If possible there should be some increase in the profit margin for the dealers.

From the figures disclosed it can be said that Samsung is intruding the market at good pace.
It should develop some of the aggressive marketing strategies and shall focus more on POP and Branding
must be laid upon.

54

If profit margin cannot be revised than some kind of promotional trade policies which benefit the dealers should be
implemented.
Company should think of some policies to attract dealers such as Return on DDI(Direct Dealer
Investment)

also found that there is somewhat less knowledge of the products, even at some showrooms USP of the LG

products was not conveyed properly.

Proper training programs should be conducted in order to make them aware of features and USP of the
products

One thing which should be taken care of is proper product wise display of all the categories at the retail electronic
chains.
I found that there was improper display of the LCD at NEXT.

55

 When I talk about CROMA and SALES INDIA, there was a good display but according to me it should yet be
taken proper care.

56

Chapter 5.
Limitation of the Research
57

LIMITATIONS
ASSIGNMENT 1-2.-BRAND PREFERENCE AND CUSTOMER
SATISFACTION

In

I got walk-in samples at LG`s stall.

Assignment 1st and 2nd I did our research near LG`s display stall at vacation 2007 so there should be
some biasness in the view of the samples.

ASSIGNMENT 3- DEALER SURVEY.

58

As

a dummy customer at the time of cracking display on dealer`s shop I can not get enough time to
differentiate.

59

On Some place there Ire less respond from dealer side. It is create some difficulty to do our job accurately.

BIBLIOGRAPHY
Websites
1. www.lgindia.com
2.www.lge.com
3.www.mckinsey.com

Books
4. Passion: The untold Story o LG Electronic Dr. Y. V. Verma
5. Marketing Management (12th Edition)- Kotler- Koshy
6. Statistics for Management- Levin and Rubin.

60

Annexure
61

62

63

64

65

Display Tracking

CTV
Disp units

Disp.
Share
( % )

Disp.
Share

WM
Disp.
Share

MICRO
WAVE
Disp units

Disp.
Share

*
Disp
units

A/C
Disp.
Share

AUDIO
SYSTEM
Disp units

Disp. Share

LG
SAMSUNG
SONY
WHIRLPOOL
PHILIPS
GODREJ
ELECTROLUX
VIDEOCON
SANSUI
ONIDA
HAIER
TCL
NATRAJ
BPL
OTHERS

The later part o the annexure serves as the reference to the graphs to the Ahmedabads Market Scenario

66

DVD
Disp
units

Disp.
Share

Sarkhej

MICR
CTV
Disp
units

Disp.
Share
( % )

REF
Disp
units

LG

34

SAMSUNG

27

26.9841
3
21.4285
7

SONY

14

11.11111

WHIRLPOOL

13

PHILIPS

GODREJ

ELECTROLUX

VIDEOCON

SANSUI

ONIDA
HAIER

16
0

TCL
NATRAJ

4
0

0
3.17460
3
4.76190
5
12.6984
1
0
3.17460
3
0

CPIMR, AHMEDABAD

Disp.
Share

Disp.
Share

*
Disp
units

36

15

60

Disp units

27.9069
8
27.9069
8
16.2790
7

0
8.23529
4
2.35294
1

0
2.32558
1
18.6046
5

0
0

0
0

0
0

0
0

27
26

31.7647
1
30.5882
4
7.05882
4
15.2941
2

Disp
units

WM
Disp.
Share

O
WAVE

12
12

AUDIO
SYSTEM
Disp
units

A/C
Disp.
Share

38.4615
4
53.8461
5

6
7

DVD
Disp
units

Disp.
Share

20
23.3333
3
26.6666
7

25

Disp.
Share

0
7.69230
8

0
6.66666
7

3
0

0
6.97674
4
0

1
0

4
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

67

BPL

13

OTHERS

10.3174
6
6.34920
6

126

0
4
85

0
4.70588
2

43

25

13

Ghodasar + Nikol

CPIMR, AHMEDABAD

68

30

0
23.3333
3

75

CTV
Disp
units

Disp.
Share

REF
Disp
units

LG

21

26.25

18

SAMSUNG
SONY

16
0

20
0

7
0

WHIRLPOOL
PHILIPS

0
0

0
0

5
0

GODREJ
ELECTROLUX
VIDEOCON
SANSUI
ONIDA

0
0
15
5
8

0
0
18.75
6.25
10

4
0
0
0
0

HAIER
TCL
NATRAJ
BPL

2
10
0
0

2.5
12.5
0
0

2
0
0
0

OTHERS

3
80

3.75

2
38

CPIMR, AHMEDABAD

Disp.
Share

47.3684
2
18.4210
5
0
13.1578
9
0
10.5263
2
0
0
0
0
5.26315
8
0
0
0
5.26315
8

Disp
units

WM
Disp.
Share

MICRO
WAVE
Disp units

Disp.
Share

*
Disp
units

A/C
Disp.
Share

AUDIO
SYSTEM
Disp
units

Disp.
Share

DVD
Disp
units

Disp.
Share

33.3333
3

9.375

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

1
0

3.125
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

3
0
0
0
0

50
0
0
0
0
16.6666
7
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

14
14

100

28
32

87.5

1
0
0
0
0
6

69

Gurukul

CTV
Disp
units

Disp.
Share
( % )

REF
Disp
units

LG
SAMSUNG
SONY

15
0
11

23.4375
0
17.1875

11
0
0

WHIRLPOOL
PHILIPS

0
8

0
12.5

11
0

GODREJ

ELECTROLUX

VIDEOCON
SANSUI
ONIDA
HAIER
TCL
NATRAJ
BPL
OTHERS

7
16
3
0
0
0
2
2

10.9375
25
4.6875
0
0
0
3.125
3.125

3
0
0
0
0
0
0
0

64

CPIMR, AHMEDABAD

31

Disp.
Share

35.4838
7
0
0
35.4838
7
0
19.3548
4
0
9.67741
9
0
0
0
0
0
0
0

Disp
units

6
0
0
6
0
0
1
9
0
0
0
0
0
0
0
22

WM
Disp.
Share

27.2727
3
0
0
27.2727
3
0
0
4.54545
5
40.9090
9
0
0
0
0
0
0
0

MICRO
WAVE

AUDIO
SYSTEM
Disp
units

Disp.
Share

*
Disp
units

A/C
Disp.
Share

2
0
0

100
0
0

1
0
0

100
0
0

0
0
0

0
0
0

5
0
0

71.4286
0
0

0
0

0
0

0
0

0
0

0
4

0
100

0
2

0
28.5714

0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

Disp units

70

Disp.
Share

DVD
Disp
units

Disp.
Share

Chandlodia

CTV
Disp
units

LG

61

SAMSUNG

25

SONY
WHIRLPOOL

66
0

PHILIPS
GODREJ
ELECTROLUX

9
0
0

VIDEOCON

10

SANSUI

ONIDA
HAIER
TCL

14
0
27

NATRAJ

BPL

39

OTHERS

12

Disp.
Share
( % )
22.5925
9
9.25925
9
24.4444
4
0
3.33333
3
0
0
3.70370
4
1.85185
2
5.18518
5
0
10
0.74074
1
14.4444
4
4.44444
4

CPIMR, AHMEDABAD

REF
Disp
units

Disp. Share

Disp
units

WM
Disp.
Share

MICRO
WAVE
Disp units

*
Disp
units

Disp.
Share

A/C
Disp.
Share

AUDIO
SYSTEM
Disp
units

Disp.
Share

DVD
Disp
units

Disp.
Share

53

35.09933775

32

33.3333

16.6667

10

12.2807

42

27.81456954

11

44

33.3333

7.01754

0
3

0
1.986754967

0
2

0
8

0
0

0
0

0
1

0
16.6667

0
0

0
0

1
0

1.75439
0

7
26
11

4.635761589
17.21854305
7.284768212

0
0
0

0
0
0

0
0
0

0
0
0

0
1
0

0
16.6667
0

8
0
0

40
0
0

13
1
0

22.807
1.75439
0

16

10

0
0
0

0
0
0

0
0
0

0
0
0

2
0
0

66.6667
0
0

1
0
0

16.6667
0
0

0
0
0

0
0
0

0
0
4

0
0
7.01754

3.50877

3.50877

5.960264901

35

23

40.3509

71

270

151

25

20

57

Wadej-Nava Wadej

CTV
Disp
units
LG
SAMSUNG
SONY
WHIRLPOOL
PHILIPS
GODREJ
ELECTROLUX
VIDEOCON
SANSUI
ONIDA
HAIER
TCL
NATRAJ
BPL
OTHERS

18
17
0
0
3
0
0
4
5
0
0
0
0
12
10

CPIMR, AHMEDABAD

Disp.
Share
( % )
26.087
24.6377
0
0
4.34783
0
0
5.7971
7.24638
0
0
0
0
17.3913
14.4928

REF
Disp
units
5
3
0
3
0
4
0
0
0
0
0
0
0
1
0

Disp.
Share
31.25
18.75
0
18.75
0
25
0
0
0
0
0
0
0
6.25
0

Disp
units

WM
Disp.
Share

1
1
0
1
0
0
0
0
0
1
0
0
0
0
0

25
25
0
25
0
0
0
0
0
25
0
0
0
0
0

MICRO
WAVE
Disp units
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

72

Disp.
Share
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

*
Disp
units

A/C
Disp.
Share

0
1
0
0
0
0
0
0
0
0
0
0
0
0
0

0
100
0
0
0
0
0
0
0
0
0
0
0
0
0

AUDIO
SYSTEM
Disp
units
0
0
0
0
2
0
0
0
0
0
0
0
0
0
0

Disp.
Share

DVD
Disp
units

Disp.
Share

0
0
0
0
100
0
0
0
0
0
0
0
0
0
0

1
1
0
0
2
0
0
0
0
0
0
0
0
0
0

25
25
0
0
50
0
0
0
0
0
0
0
0
0
0

69

16

Viratnagar

CTV
Disp
units

LG

SAMSUNG
SONY
WHIRLPOOL

20
0
0

PHILIPS
GODREJ
ELECTROLUX

5
0
0

VIDEOCON

SANSUI
ONIDA
HAIER

7
21
0

CPIMR, AHMEDABAD

Disp.
Share
( % )
10.7142
9
23.8095
2
0
0
5.95238
1
0
0
3.57142
9
8.33333
3
25
0

REF
Disp
units

Disp.
Share

Disp units

WM
Disp.
Share

MICRO
WAVE
Disp units

Disp.
Share

*
Disp
units

A/C
Disp.
Share

AUDIO
SYSTEM
Disp
units

Disp.
Share

DVD
Disp
units

Disp.
Share

3.33333

35.7143

10

16
0
0

53.3333
0
0

5
0
0

35.7143
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

2
0
0

6.666667
0
0

0
13
0

0
43.3333
0

0
1
0

0
7.14286
0

0
0
0

0
0
0

0
0
0

0
0
0

1
0
0

6.25
0
0

3
0
0

10
0
0

0
0
0

0
0
0

0
3
0

0
21.4286
0

0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

2
0
0

6.666667
0
0

73

TCL
NATRAJ

8
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

1
0

3.333333
0

9.52381
0
4.76190
5
8.33333
3

BPL

OTHERS

15

93.75

19

63.33333

84

100

30

14

16

30

Amriwadi

CTV
Disp
units
LG
SAMSUNG
SONY
WHIRLPOOL
PHILIPS
GODREJ
ELECTROLUX
VIDEOCON
SANSUI
ONIDA

4
0
0
0
0
0
0
7
3
0

CPIMR, AHMEDABAD

Disp.
Share
( % )
20
0
0
0
0
0
0
35
15
0

REF
Disp
units
0
0
0
0
0
2
0
0
0
0

Disp.
Share

Disp
units

0
0
0
0
0
50
0
0
0
0

0
0
0
0
0
0
0
0
0
0

WM
Disp.
Share
0
0
0
0
0
0
0
0
0
0

*
MICRO
WAVE
Disp units
0
0
0
0
0
0
0
0
0
0

74

*
Disp
units

Disp.
Share
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
0

A/C
Disp.
Share
0
0
0
0
0
0
0
0
0
0

AUDIO
SYSTEM
Disp
units
0
0
0
0
0
0
0
0
0
0

Disp.
Share
0
0
0
0
0
0
0
0
0
0

DVD
Disp
units

Disp.
Share

0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
0

HAIER
TCL
NATRAJ
BPL
OTHERS

3
3
0
0
0

15
15
0
0
0

20

2
0
0
0
0

50
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
4
0
0
10

0
28.57143
0
0
71.42857

14

S.G Highway

CTV
Disp
units

Disp.
Share
( % )

REF
Disp
units

Disp.
Share

Disp
units

WM
Disp.
Share

*
MICRO
WAVE
Disp units

LG

28.125

14

46.6667

10

52.6316

SAMSUNG
SONY

4
0

12.5
0

8
0

26.6667
0

4
0

21.0526
0

1
0

WHIRLPOOL
PHILIPS

0
4

0
12.5

4
0

13.3333
0

0
0

0
0

2
0

GODREJ
ELECTROLUX

0
0

0
0

3
1

10
3.33333

2
0

10.5263
0

2
2

CPIMR, AHMEDABAD

Disp.
Share

A/C
Disp.
Share

30

31.5789

14.28571

1
0

10
0

0
0

0
0

0
0

0
0

0
0

0
0

0
10

0
52.6316

0
1

0
14.28571

1
0

10
0

0
0

0
0

0
0

0
0

10.5263
2
5.26315
8
0
10.5263
2
0
10.5263
2
10.5263

75

AUDIO
SYSTEM
Disp
units

*
Disp
units

Disp.
Share

DVD
Disp
units

Disp.
Share

VIDEOCON
SANSUI

0
4

0
12.5

0
0

0
0

1
0

5.26316
0

0
0

ONIDA
HAIER
TCL
NATRAJ
BPL

5
0
0
0
4

15.625
0
0
0
12.5

0
0
0
0
0

0
0
0
0
0

2
0
0
0
0

10.5263
0
0
0
0

2
0
0
0
0

OTHERS

6.25

32

30

19

2
0
0
10.5263
2
0
0
0
0
42.1052
6

19

0
0

0
0

0
0

0
0

0
0

0
0

2
0
0
0
0

20
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

30

15.7895

71.42857

10

19

Bopal
CTV
Disp
units

LG

12

SAMSUNG

15

SONY
WHIRLPOOL

11
0

Disp.
Share
( % )
28.5714
3
35.7142
9
26.1904
8
0

PHILIPS

CPIMR, AHMEDABAD

REF
Disp
units

Disp.
Share

Disp
units

WM
Disp.
Share

36

20

36

0
7

0
28

MICRO
WAVE
Disp.
Share

50

12.5

40

50

62.5

0
4

0
20

0
0

0
0

0
0

0
0

1
0

Disp units

76

A/C
Disp.
Share

AUDIO
SYSTEM
Disp
units

*
Disp
units

Disp.
Share

0
2.85714
3
1.42857
1
0
2.85714
3

DVD
Disp
units

Disp.
Share

16.66667

16.66667

1
0

8.333333
0

16.66667

GODREJ
ELECTROLUX
VIDEOCON
SANSUI
ONIDA
HAIER
TCL
NATRAJ
BPL

0
0
0
0
0
0
0
0
4

0
0
0
0
0
0
0
0
9.52381

0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0

0
0
4
0
0
0
0
0
0

0
0
20
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0

OTHERS

42

25

20

0
0
0
0
0
0
0
0
0

0
0
1
0
1
0
0
0
0

0
0
12.5
0
12.5
0
0
0
0

0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
2.85714
3

0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0

41.66667

12

Civil
Disp
units

LG

SAMSUNG

16

SONY

11

CPIMR, AHMEDABAD

Disp.
Share
( % )
8.19672
1
26.2295
1
18.0327
9

Disp
units

Disp.
Share

27.4193
5
8.06451
6

17

Disp
units

Disp.
Share

38.7096
8
25.8064
5

12

Disp
units

Disp.
Share

Disp
units

75

12.5

50

77

Disp.
Share

Disp
units

Disp.
Share

Disp
units

Disp.
Share

20

60

30

20

WHIRLPOOL
PHILIPS

0
0

0
0

7
0

3
0

11.29032
0
40.3225
8
12.9032
3

GODREJ

25

ELECTROLUX

VIDEOCON
SANSUI
ONIDA
HAIER
TCL
NATRAJ
BPL
NATRAJ
OTHERS

14
0
8
0
0
7
0
0
0

0
22.9508
2
0
13.11475
0
0
11.47541
0
0
0

0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0

4
0
0
0
0
0
0
0
0

61

62

4
0

9.67741
9
0
12.9032
3
0
12.9032
3
0
0
0
0
0
0
0
0

31

0
0

0
0

0
0

0
0

0
1

0
20

0
2

0
20

25

0
0
1
0
0
0
0
0
0

0
0
25
0
0
0
0
0
0

0
0
1
0
0
0
0
0
0

0
0
12.5
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0

0
0
0
0
0
3
0
0
0

0
0
0
0
0
30
0
0
0

10

Odhav

REF

CPIMR, AHMEDABAD

WM

MICRO

78

A/C

AUDIO

DVD

CTV
Disp
units

WAVE
Disp.
Share
( % )

Disp
units

Disp.
Share

Disp
units

LG

27

18

20

21.5054

SAMSUNG
SONY

30
11

20
7.33333

34
0

36.5591
0

7
0

WHIRLPOOL
PHILIPS
GODREJ

0
0
0

0
0
0

24
0
4

25.8065
0
4.30108

10
0
4

ELECTROLUX
VIDEOCON
SANSUI
ONIDA
HAIER
TCL
NATRAJ
BPL
OTHERS

0
16
10
4
6
16
4
26
0

0
10.6667
6.66667
2.66667
4
10.6667
2.66667
17.3333
0

1
1
0
0
9
0
0
0
0

1.07527
1.07527
0
0
9.67742
0
0
0
0

3
0
0
0
0
0
0
0
0

150

93

Disp.
Share

Disp units

17.2413
8
24.1379
3
0
34.4827
6
0
13.7931
10.3448
3
0
0
0
0
0
0
0
0

29

Disp.
Share

Disp
units

Disp.
Share

SYSTEM
Disp
units

Disp.
Share

Disp
units

Disp.
Share

0
0

0
0

8
0

50
0

2
3

6.25
9.375

3
2

14.28571
9.52381

0
0
0

0
0
0

0
0
1

0
0
6.25

0
4
0

0
12.5
0

0
2
0

0
9.52381
0

0
0
0
0
1
0
0
0
1

0
0
0
0
50
0
0
0
50

0
2
0
3
0
2
0
0
0

0
12.5
0
18.75
0
12.5
0
0
0

0
0
2
0
0
3
5
0
13

0
0
6.25
0
0
9.375
15.625
0
40.625

0
3
1
0
0
0
0
0
10

0
14.28571
4.761905
0
0
0
0
0
47.61905

16

32

21

Astodiya
CTV

CPIMR, AHMEDABAD

REF

WM

MICRO
WAVE

79

A/C

AUDIO
SYSTEM

DVD

Disp
units

Disp.
Share
( % )
16.1290
3
58.0645
2
0

Disp
units

Disp.
Share
36.3636
4
36.3636
4
0
4.54545
5

Disp.
Share

25

3
0

37.5
0

0
0

0
0

0
0

0
0

2
0

25

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

Disp units

LG

SAMSUNG
SONY

18
0

WHIRLPOOL

PHILIPS

0
6.45161
3

GODREJ

ELECTROLUX
VIDEOCON
SANSUI
ONIDA
HAIER

0
0
0
0
0

1
0
0
0
0

TCL
NATRAJ

2
0

0
0

0
0

0
0

0
0

0
0

BPL

0
9.09090
9

OTHERS

0
0
0
0
0
6.45161
3
0
6.45161
3
6.45161
3

0
9.09090
9
4.54545
5
0
0
0
0

12.5

31

CPIMR, AHMEDABAD

Disp
units

8
0

2
22

Disp.
Share

Disp
units

Disp.
Share

Disp
units

Disp.
Share

Disp
units

Disp.
Share

0
66.6666
7
0

18.18182

0
0

0
0

0
33.3333
3

18.18182

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

63.63636

80

11

Vatva

CTV
Disp
units
LG
SAMSUNG
SONY
WHIRLPOOL
PHILIPS
GODREJ
ELECTROLUX
VIDEOCON
SANSUI
ONIDA
HAIER
TCL
NATRAJ
BPL
OTHERS

9
8
0
0
0
0
0
0
0
2
0
7
0
4
0
30

CPIMR, AHMEDABAD

Disp.
Share
( % )
30
26.6667
0
0
0
0
0
0
0
6.66667
0
23.3333
0
13.3333
0

REF
Disp
units
8
12
0
0
0
8
0
0
0
0
0
0
0
0
0
28

Disp.
Share
28.57143
42.85714
0
0
0
28.57143
0
0
0
0
0
0
0
0
0

Disp
units

WM
Disp.
Share

6
0
0
0
0
0
0
0
0
0
0
0
0
0
0

100
0
0
0
0
0
0
0
0
0
0
0
0
0
0

MIC
RO
WAVE
Disp units
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

Disp.
Share
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

81

*
Disp
units

A/C
Disp.
Share

0
0
0
0
0
0
0
0
0
1
0
0
0
0
0

0
0
0
0
0
0
0
0
0
100
0
0
0
0
0
0

AUDIO
SYSTEM
Disp
units
0
0
0
0
0
0
0
0
0
0
0
0
0
0
6
6

Disp.
Share

DVD
Disp
units

Disp.
Share

0
0
0
0
0
0
0
0
0
0
0
0
0
0
100

0
0
0
0
0
0
0
0
0
0
0
0
0
0
9

0
0
0
0
0
0
0
0
0
0
0
0
0
0
100

Khokhra
CTV
Disp
units

Disp.
Share
( % )

LG

14

SAMSUNG

SONY
WHIRLPOOL

4
0

19.1780
8
8.21917
8
5.47945
2
0

PHILIPS

GODREJ

REF
Disp
units

Disp
units

Disp units

*
Disp
units

Disp.
Share

A/C
Disp.
Share

AUDIO
SYSTEM
Disp
units

11.1111

25.5814
20.9302
3

11.1111

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

16.6667

ELECTROLUX

VIDEOCON
SANSUI

14
0

5
0

11.62791
0

11
0

61.1111
0

0
0

ONIDA
HAIER

7
0

0
0

0
0

0
0

0
0

TCL

NATRAJ

0
19.1780
8
0
9.58904
1
0
8.21917
8
5.47945
2

0
20.9302
3
20.9302
3

CPIMR, AHMEDABAD

11

Disp.
Share

WM
Disp.
Share

*
MICRO
WAVE

Disp.
Share

DVD
Disp
units

Disp.
Share

0
33.3333
3

3.84615

11.5385

0
0

0
0

0
0
13.3333
3

0
0

0
0

0
0

0
0

0
0

2
3

7.69231
11.5385

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

11.5385

20
13.3333
3

7.69231

82

BPL

14

OTHERS

19.1780
8
5.47945
2

73

20

12

46.1538

43

18

15

26

Nirnaynagar

CTV
Disp
units

LG
SAMSUNG
SONY
WHIRLPOOL
PHILIPS
GODREJ
ELECTROLUX
VIDEOCON
SANSUI
ONIDA

0
0
0
0
0
0
0
0
2
1

CPIMR, AHMEDABAD

Disp.
Share
( % )
0
0
0
0
0
0
0
0
11.11111
5.55555

REF
Disp
units

3
0
0
0
0
0
0
2
0
0

Disp.
Share

37.5
0
0
0
0
0
0
25
0
0

Disp
units

WM
Disp.
Share

1
0
0
0
0
0
0
0
0
0

100
0
0
0
0
0
0
0
0
0

*
MICRO
WAVE
Disp units

1
0
0
0
0
0
0
0
0
0

83

Disp.
Share

*
Disp
units

100
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
0

A/C
Disp.
Share

0
0
0
0
0
0
0
0
0
0

AUDIO
SYSTEM
Disp
units

0
0
0
0
0
0
0
0
0
0

Disp.
Share

0
0
0
0
0
0
0
0
0
0

DVD
Disp
units

0
0
0
0
1
0
0
0
0
0

Disp.
Share

0
0
0
0
12.5
0
0
0
0
0

HAIER

TCL
NATRAJ
BPL
OTHERS

6
0
0
9

6
0
33.3333
3
0
0
50
18

37.5

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
8

0
0
0
100

1
0
0
6

12.5
0
0
75

Naranpura

CTV
Disp
units

Disp.
Share
( % )

REF
Disp
units

LG

38

23.75

21

SAMSUNG
SONY

52
26

32.5
16.25

29
0

WHIRLPOOL
PHILIPS

0
3

0
1.875

GODREJ
ELECTROLUX
VIDEOCON

0
0
6

SANSUI

12

Disp.
Share

Disp
units

15

26
0

21.875
30.2083
3
0
27.0833
3
0

0
0
3.75

11
0
6

7.5

CPIMR, AHMEDABAD

WM
Disp.
Share

MICRO
WAVE
Disp units

Disp.
Share

AUDIO
SYSTEM
Disp
units

Disp.
Share

DVD
Disp
units

Disp.
Share

8
0
0
0

0
0

0
3

0
20

0
0

0
0

3
0
0

0
0
13.6363
6
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
0
0

0
0
0
6.66666
7

10

13
0

11.45833
0
6.25

0
0
0

0
0
0

7
0
0
0

84

45.4545
5
31.8181
8
0

A/C
Disp.
Share

33.3333
3
66.6666
7
0

31.25
35.4166
7
0
27.0833
3
0

17
0

*
Disp
units

13.3333
3

12.90323

0
3

0
20

9
0

29.03226
0

ONIDA
HAIER
TCL
NATRAJ
BPL
OTHERS

0
0
16
0
4
3

0
0
10
0
2.5
1.875

160

0
0
0
0
0
3

0
0
0
0
0
3.125

96

3
0
0
0
0
0

6.25
0
0
0
0
0

9.09090
9
0
0
0
0
0

2
0
0
0
0
0

48

0
0
0
0
0
0

22

0
0
0
0
0

0
0
0
0
0
6

12

0
0
0
0
0

15

0
0
0
0
0
18

0
0
0
0
0
58.06452

31

Vastrapur

CTV
Disp
units

Disp.
Share
( % )

REF
Disp
units

Disp.
Share

LG

34

SAMSUNG

27

26.9841
3
21.4285
7

SONY

14

11.11111

WHIRLPOOL

13

31.7647
1
30.5882
4
7.05882
4
15.2941
2

PHILIPS
GODREJ

0
0

0
0

0
7

0
8.23529

CPIMR, AHMEDABAD

27
26

Disp
units

WM
Disp.
Share

*
MICRO
WAVE
Disp.
Share

*
Disp
units

36

15

60

Disp units

27.9069
8
27.9069
8
16.2790
7

0
0

0
0

0
0

0
0

12
12

85

AUDIO
SYSTEM
Disp
units

A/C
Disp.
Share

38.4615
4
53.8461
5

6
7
8

0
7.69230
8

0
0

0
0

2
0

DVD
Disp
units

Disp.
Share

20
23.3333
3
26.6666
7

25

0
6.66666
7
0

0
0

0
0

Disp.
Share

ELECTROLUX

VIDEOCON

SANSUI

ONIDA
HAIER

16
0

TCL
NATRAJ

4
0

BPL

13

OTHERS

0
3.17460
3
4.76190
5
12.6984
1
0
3.17460
3
0
10.3174
6
6.34920
6

126

4
2.35294
1

0
0

0
0

0
0
0
4
85

2.32558
1
18.6046
5

3
0

0
6.97674
4
0

1
0

4
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
4.70588
2

0
23.3333
3

75

43

25

13

Bapunagar

CPIMR, AHMEDABAD

86

30

CTV
Disp
units
LG
SAMSUNG
SONY
WHIRLPOOL
PHILIPS
GODREJ
ELECTROLUX
VIDEOCON
LG
SANSUI
SAMSUNG
ONIDA
SONY
WHIRLPOOL
HAIER
PHILIPS
TCL
GODREJ
NATRAJ
ELECTROLUX
BPL
VIDEOCON
OTHERS
SANSUI
ONIDA
HAIER
TCL
NATRAJ
BPL
OTHERS

70
57
30
0
CTV
0
Disp
0
units
0
29
19
17
34
37
1
0
9
5
3
0
0
16
6
14
4
6
282
10
12
0
8
20
105

Disp.
Share
( % )
24.8227
20.2128
10.6383
0
0
Disp.
0
Share
( %0)
10.2837
18.09524
6.02837
32.38095
13.1206
0.952381
0
3.19149
4.761905
1.06383
0
0
5.67376
5.714286
4.96454
3.809524
5.714286
9.52381
11.42857
0
7.619048
19.04762

*
MICROWAVE

REF
Disp
units

Disp.
Share

Disp
units

WM
Disp.
Share

53
34
0
45
REF
0
Disp
64
units
28
17
21
0
19
0
5
4
0
3
0
0
0
5
1
0
0
246
3
0
0
0
1

21.54472
13.82114
0
18.29268
0
Disp.
26.01626
Share
11.38211
6.910569
36.84211
0
33.33333
00
8.77193
1.626016
00
5.263158
0
00
8.77193
0.406504
0
0
5.263158
0
0
0
1.754386

23
8
0
15
0
Disp
2
units
6
96
0
10
04
00
00
00
30
10
0
0
64
0
0
0
0
0

35.9375
6
12.5
6
0
0*
MICRO
23.4375
0
WM
WAVE
0
0
Disp.
3.125
0
Share
Disp units
9.375
3
9.375
39.1304
2 0
0
43.4783
1 0
6.25
0
0 5
00
0 0
00
0 0
00
0 0
13.0435
0 0
0
4.34783
0 0
0
0
0
0
0
20
0
0
0
0
0
0
0
0
0
0

57

Disp units

23

Disp. Share
20
20
0
0
*
0
Disp.
Disp
0
Share
units
10
0 1
66.66667
0 0
33.33333
16.66667
0
0
0
0 0
0
0 0
0
0 1
0
0 0
0
0 0
0
0
0
3
0
0
0
0
0
0
0
0
0
1

87

4
5
0
3
A/C
0
Disp.
Share 0
2
0
16.6667
0 0
0 5
0 0
0 0
16.6667
0
0 0
0 0
0
50
19
0
0
0
0
16.6667
5

Chandkheda

CPIMR, AHMEDABAD

*
Disp
units

A/C
Disp.
Share

AUDIO SYSTEM
Disp
Disp.
units
Share

DVD
Disp
units

21.05263
1
2.85714
3
26.31579
5
14.2857
9
0
1
2.85714
3
15.78947
0
0
0
AUDIO SYSTEM
DVD
0
3
8.57143
3
Disp
Disp
Disp
Disp.
0
0
0
units
share
units
Share0
10.52632
0
0
0
0
0
0
0
0
0
1 0
0 0
0 0
0 0
26.31579
0
0 0
8 0
0 4
0 0
0 0
0 0
0 0
3 0 27.27270
0 0
0 0
0 0
0 4
3
11.428611.1111
6
0 0
0 0
0 0
0 0
0 0
0 21
0 60
0 20
0
0
0
0
0
0
0
0
35
48
0
0
2
7.40741
0
0
0
0
5
45.4545
2
7.40741
0
0
5
18.5185
2
18.1818
1
3.7037
6
22.2222
11
27

Disp.
Share
6.25
18.75
6.25
0
6.25
0
0
0
0
8.333333
0
0
12.5
0
41.66667

CTV
Disp
units

LG

33

SAMSUNG

77

SONY
WHIRLPOOL

2
0

PHILIPS
GODREJ
ELECTROLUX

14
0
0

VIDEOCON

14

SANSUI

11

ONIDA
HAIER
TCL
NATRAJ
BPL

4
0
22
0
0

OTHERS

16
193

Disp.
Share
( % )
17.0984
5
39.8963
7
1.03626
9
0
7.25388
6
0
0
7.25388
6
5.69948
2
2.07253
9
0
11.39896
0
0
8.29015
5

REF
Disp
units

Disp.
Share

Disp
units

WM
Disp.
Share

*
MICRO
WAVE
Disp
units

*
Disp
units

Disp.
Share

AUDIO SYSTEM
Disp
Disp.
units
Share

DVD
Disp
units

Disp.
Share

28

24.5614

12

22.2222

39.1304

33.3333

19.35484

48

42.10526

30

55.5556

39.1304

11

61.1111

18.1818

25.80645

0
19

0
16.66667

0
8

0
14.8148

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
0

0
5
5

0
4.385965
4.385965

0
0
0

0
0
0

0
2
2

0
8.69565
8.69565

0
0
0

0
0
0

3
0
0

27.2727
0
0

6
0
0

19.35484
0
0

3.508772

7.40741

16.12903

2
0
0
0

0
1.754386
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
1
0
0

0
0
5.55556
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

2.631579

4.34783

54.5455

19.35484

114

54

23

18

Jivraj + Paldi

CPIMR, AHMEDABAD

A/C
Disp.
Share

88

11

31

CPIMR, AHMEDABAD

89