Sr. No.

Particular
Chapter:1 Overview Of Automobile Industry

1.1 Definition Of Automobile Industry

1.2 Characteristics / Features of Automobile Industry
1.3 What is Automobile Industry
1.4 Overview Of Automobile Industry
1.5 Innovation in the Automobile Industry

RESEARCH METHODOLOGY
2.1 Objectives of the study of product market analysis
2.2 Data Collection & Sources
2.3 Type of Research
2.4Analysis Plan

Chapter-2 industry study

BASEL III NORMS

3.1 Definition of 'Basel III'
3.2 What Are Basel III Guideline?

3.3 Legal Framework

GLOBAL SCENARIO OF BANKING INDUSTRY
4.1 Focus on emerging markets

4.2 Marketing Of Automobile Products Emerging

Challenges & New Strategies
4.3 Automobile Marketing Mix: New Strategy in Today
Automobile Sector
STUDY OF INDIAN MARKET
5.1 History Automobile Industry in India
5.2 Indian scenario of Automobile Industry
5.3 Structure of Automobile Industry

6
7
8

5.4 Growth and Evolution of Automobile Industry In

India
PRODUCT PROFILE
CURRENT PLAYERS IN THE AUTOMOBILE
INDUSTRY
THE DISTRIBUTION OF AUTOMOBILE SERVICES
8.1 Traditional Direct Channels of Distribution

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10

KEY TRENDS AND CHALLENGES

MICHEL PORTERS FIVE FORCE MODEL

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KEY SUCCESS FACTORS

Chapter:- 3 Company Study

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COMPANY INFORMATION
14.1 ICICI Bank
14.2 AXIS Bank
14.3 Kotak Mahindra Bank
14.4 HDFC Bank
14.5 YES Bank

14

FINANCIAL ANALYSIS
16.1 CAMEL Model

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16

FINDINGS
BIBLIOGRAPHY