CHAP.

PARTICULARS

NO.

PAGE
NO.

EXECUITVE SUMMARY.
OBJECTIVE OF STUDY.
LIMITATIONS OF STUDY.
METHODOLOGY.
FAST MOVING CONSUMER GOODS.

1
2
3
4

1.1
1.2
1.3
1.4
1.5
1.6
1.7

Introduction.
History Of FMCG Sector In India.
Characteristics.
Scope.
The FMCG Sector In India.
Growth In FMCG Sector.
Changing Concept Of FMCG.

7
11
14
15
17
19

INDUSTRY SEGMENTS
2.1 Industry Carves.

20

2.2 Key Points.

22

2.3 Sectoral Financial.

23

2.4 Sectoral Opportunities.

25

2.5 Market Opportunities For Investment.

FMCG MARKET

28

3.1 Overview.

30

3.2 Market Basis.

32

3.3 Indian Competitiveness And Comparison

33

With The World Market.

3.4 Trends And Players.

36

7
8

MARKETING ESSENCE
4.1 Marketing Mix.

40

4.2 PLC.

41

4.3 Branding.

42

4.4 Positioning.

45

4.5 Marketing Applied.

RURAL URBAN BREAK-UP.

46

5.1 Rural V/S Urban.

48

5.2 Project Shakti.

51

5.3 E- Choupal.
FMCG INDUSTRIES

52

6.1 Top 10 FMCG Companies.

53

6.2 Domestic Players.

55

6.3 Foreign Players.

THE CLASSIC PROBLEMS.
CASE STUDY-DETTOL.
CONCLUSION
BIBLOGRAPHY

60
64
67
73
74