Dr. D. Y.

PATIL B- SCHOOL
Report on
“Field Project on MAX Fashion”
Retail Marketing and Rural Marketing
Submitted by
Jalesh Dasari [23030]
Jayesh Katkar [23039]
Jyoti Gound [23042]
Mayuri Karodkar [23053]
Parikshit Shinde [23059]

Under the guidance of

Mr. Deepak Solanki

In partial fulfillment of the award of

Post Graduate Diploma in Management
[Marketing Division A]
[Batch 2023-25]
 Contents

Sr.No. Page No.

List of Figures i
List of Tables i
1 Abstract 1
2 Introduction 1
3 Objectives of research 1
4 Customers most influencing purchasing 3
decision factors
5 Technological Advancements Transforming the 4
Retail Experience at Max Fashion India.
6 Competitor Analysis 4
7 Customer satisfaction 6
8 Marketing vehicle of MAX fashion 6
9 Sales structure 7
10 Conclusion 8
 List of Figure

Figure Illustration Page No.

1 Store Layout 3
2 Logo 5
3 Sales 7

List of Table

Figure Table Page No.

1 Strengths and weakness of competitor 5