CARAT MEDIA WEEKLY NEWSLETTER

No. 765

 Media Report

Source: http://www.kidscool.com.tw/mybox_02_05_Detail2.asp?SUB_ID=02&LAYOUT_ID=200704250001

20

20142009 -
1111

201411
: 100 (Index)

201311

201111
200811

2005

200911

201011

2007

Google (Index)
Google trend

201211

20091111

1111

1111

1
2

2014

1
1111

20121111/

74

6342014

34

2012
2014
11

2014(/)

6
2012

2013

2014

2009

2012

20149

24342.6%

C to C

TMALLB to C

571
(+63%)

()
350
(+83%)

243

191
(+267%)

0.52

9.36
(+1700%)

2009

2010

52
(+456%)

2011

53.5
9.6
2012

2013

2014

20121110~1150
201445010

10

2014

INSIDE;

20138

201211.1120132014
PChome - Yahoo
2013

2014

Yahoo

YouTube

PChome

Babyhome

PChome

YouTube
PChome

2012

Mobile01

/(2014/11/11)

yam

iPeen

UDN

Mobile01

YouTube

2013

TVC 5

2014

2014
239/24~10/20

791

B to C11/11

11/11
Yahoo
11/11~11/21
11
3

UDN
11/11-11/13

udn
udn
uDesign
1

Pchome
24h
PChome24h
8
11/1111

11111

2014(2014/11/07)

momo
11/11-11/15
5

5

1.1
Audi

11/11-11/14

1111111

1500200

ECYahoo!

/11/11Yahoo!1111
1111/11
11/11~11/21
APP

Pop-Up Store
Yahoo! O2O
LBS

Yahoo! ; : Yahoo!//

ECYahoo!()

10TVC
12

Yahoo

TV GRPs
60.00

11/16

11/14

50.00
11/09

11/18Miustar

11/11DrWU

40.00
11/13
30.00

11/12TCL
11/17

11/15
20.00
11/9

11/10

11/11

11/12

AGB Nielsen /

11/13

11/14

11/15

11/16

11/17

11/18

ECudn
11/11~11/133
udnudn.uDesign
1111520
111111111

1111

udnudn tv

udn(2014/11/08) ; udn/

Google
54%

(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)

(Amnet)

carat.weekly@carat.com

(02) 2717-5238 ext.9285

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