BA ORGANIZATIONAL COMMUNICATION University of the Philippines Manila onGgiscya 2 m ie a 2) = = 0 O — 4 Z e m Ps J < G [aa e) m faa) OVERVIEW The Department of Arts and Communication (DAC) is one of the five departments in the College of Arts and Sciences in UP Manila. DAC is the only department in the university that offers subjects in communication and the arts. The vision of the department is to help build a community of scholars and professionals appreciative of the arts, proficient in communication, and actively involved in the promotion of our cultural heritage. In line with this vision, the department offers two degree programs: Bachelor of Arts in Philippine Arts and Bachelor of Arts in Organizational Communication. The BA Ohgentzationai C eenitniication program aims to provide a holistic perspective of organizational dynamics in the modern century by focusing on organization-related comununication skills. Because communication is a complex process in itself and a vital factor in shaping human ecologies, the importance of strengthening efficiency and effectiveness in communication cannot be overemphasized, especially in organization structures where needs are highly technical. Thus, the entire program concentrates on an integration of written-oral skills and not just the mastery of either oral delivery or written technique as separate abilities.The Presses also seeks to address the increasing demand for expertise in modern communication as related to organizations in the Philippines. A Buinguat approach is also adopted for classroom dynamics to situate the study of communication processes and organizational structures in the Philippines. wo Do O pe) @) os ea z O va os ome Q O — < im ra 2 = S a