Allama Iqbal Open University

Subject Title:
Business Research

Presented By:
Adeel Ahmad
Presented To:
Mr.Farooq Qaisar

Title
The manager researcher relationship in
a business research project.

Learning Objective

Definition of Research
Why Study Research?
Different Styles of Research
What is Good Research?
The Manager-Researcher Relationship
Manager-Researcher Conflicts
Internal vs. External Researchers
Types of Studies Used to do Research

Definition of Research
Research is the
organized and
systematic inquiry
or investigation which
provides information
for solving a problem
or finding answers to
a complex issue.

What is business research?

Research provides the needed
information that guides managers to
make informed decisions to
successfully deal with problems.

Why Managers need Better Information

Global and domestic competition is more

vigorous
For problem solving
For decision making
For Planning
For controling

The Value of Acquiring Skills

To gather more information before
selecting a course of action
To do a high-level research study
To understand research design
To evaluate and resolve a current
management dilemma
To establish a career as a research
specialist

Different Styles of Research

1.Applied research
Is to solve a current problem faced by the
manager in the work setting, demanding a timely
solution.
2.Basic research (fundamental, pure)
Is to generate a body of knowledge by trying to
comprehend how certain problems that occur in
organizations can be solved.
The findings of such research contribute to the
building of knowledge in the various functional
areas of business.

The Research Cycle

The Research Cycle
QUESTIONING
PLANNING
GATHERING
SORTING & SIFTING
SYNTHESIZING
EVALUATING
REPORTING*

What is Good Research?

Conforms to the characteristics of the scientific
method

Purpose clearly defined

Research process detailed
Research design thoroughly planned
High ethical standards applied
Limitations frankly revealed
Adequate analysis for decision-makers needs
Findings presented unambiguously
Conclusions justified
Researchers experience reflected

Why Managers should Know Research?

facilitates good decision making
become discriminating about research
findings
prevent vested interests
educates to share pertinent and relevant
information with researcher

The Manager-Researcher Relationship

Managers obligations
Specify problems
Provide adequate background information
Access to company information gatekeepers

Researchers obligations
Develop a creative research design
Provide answers to important business
questions

Internal vs. External Researchers

External Researchers
Advantages:
Divergent and Convergent thinking
Experience from several situations in different types of
organizations
Usually, external researchers have better technical training

Disadvantages:
Takes time to know and understand the organizational
system
Rapport and cooperation from staff not easy
Not available for evaluation after implementation
Costs money

Types of Studies Used to do Research

Reporting Study
Provides an account or simulation of some
data or generate some statistics
Research design does not have to be complex and
require inferences for a project to be called
research.
Purists do not qualify this as research; some
authors consider investigative reporting as a
candidate for being called research.

Practical Study
Ibrahim Fibers Limited is situated at Ibrahim
Centre,15 club Road Faislaabad.Ibrahim Fibers
Limited is a Pakistan-based company. The
principal business of the Company is
manufacture and sale of polyester staple fiber
(PSF) and yarn. The Companys textile product
range includes Clock Tower Brand, A.A. Brand
and Gold Star Brand. The Companys
manufacturing units are located at Faisalabad in
the Province of Punjab.

Questionnaire
Q.
Why manager should follow subjective approach while dealing with
researcher?
Ans.
Because we are proffessional we faces only as solution of particular
approach.
Q.
What are the obligation of managers in research work?
Ans.
Specify problems Provide adequate background information Access to
company information gatekeepers

Questionnaire
Q.
What are the obligation of Researcher in research work?
Ans.
Develop a creative research design Provide answers to important
business questions
Q.
Why manager needs to develop good relation with researcher?
Ans.
Because they are working for common goal and manager has to learn
the methodology of research.He has to learn new trends and
procedures from researcher so they should develop goal relation.