LUXURY BRANDING

7 MAJOR LUXURY PRODUCT

CATEGORY

Most Expensive Car : Lamborghoni- Venuno$4.5 million

CHOPARD SUNGLASSS- US$ 400000/

OMAS PLATINUM PEN= US $ 60000.00

Aurora Diamante: US$ 1450000.00

MOST EXPENSIVE SHOE: US$ 2

MILLION- STUART WEITZMANS
TANZANITE HEEL

MOST EXPENSIVE CLOTHING BRANDS

BURBERRY

DOLCE&GABBANA

GUCCI

What is Luxury Branding ?

RADHA CHADHA: The Author of The Cult

of The Luxury Brand

TOP 10 LUXURY BRAND

PERCEIVED QUALITY

PAUCITY

PRICE

PLACE

PUBLIC FIGUREHEADS

PEDIGREE

BRAND PRESENCE

PUBLIC RELATIONS

PLACE

HOW TO CREATE LUXURY BRAND?

1. CREATE VEBLEN GOODS : Products whose demand is proportional to
their price, an apparent contradiction of the law of demand. It is named after
Thorstein Veblen, an economist.

2. SELECT AVAILABILITY: Luxury brands focus on niche distribution channels.

This select availability drives up the price. High end boutiques are the source of
designer luxury brands.

3. Brand Heritage: Brand Heritage can play a role in luxury pricing as well as
creating loyalty from consumers who want to be part of this pedigreed history.

How to create luxury brand..

4. PRECISE MARKETING : Product design and suggestions may come
from consumer as product engineering is supreme in creating a Luxury
Brand. This co-creation promotes an air of prestige for which consumers are
to willing to pay exorbitant price .

5. First Rate Post Sale Support : Luxury Brand Marketing demands a back up
of after sales services through personalized telephone calls and e-mail. This
enhances the confidence level of the consumer.