TITLE: A Study on Changing Consumer Attitudes towards the Emerging Landscape of

Retail in India
Thesis

Table of Contents
CHAPTER 1: INTRODUCTION
1. Background
2. Objectives of Study
3. Hypothesis Testing
4. Research Methodology
5. Significance of the study
6. Limitations of the Study
7. Chapter Scheme
CHAPTER 2: LITERATURE REVIEW
1. What is retailing
2. Indian retail market
2.1. Retail forecasts in India
3. Unorganized and organized retail market
3.1. Current Status
3.2. Segment analysis
3.3. Retailing Formats
4. Existing players for retail in India
4.1. Pantaloon Retail
4.2. Lifestyle International
4.3. RPG Retail
4.4. Shoppers Stop
4.5. Trent (Tata)
4.6. Vivek Ltd
5. Growth perspective for retail (organized) market in India
6. Regulations of FDI in retail
II. CONSUMER BEHAVIOUR
1. Introduction
2. Consumer Behaviour
2.1. Marketing Strategy and Consumer Behaviour
2.2. The 4Ps of Marketing Mix
3. Indian Consumer
4. Indian consumer: Purchasing power existing and estimated
III. CUSTOMER AND RETAILING

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1. Strategic Issues in Retailing

1.1. Background on customer experience
2. Focusing Customer
3. Suggestions for better retailing
4. Retailing in India: A Future
4.1. Policy and regulatory environment
4.2. Key Trends and drivers
4.3. Increasing urbanization
5. Conclusion
CHAPTER 3: RESEARCH METHODOLOGY
1. Introduction
2. Research Approach
2.1. Deductive and Inductive Approach
2.2. Qualitative and Quantitative Data
3. Research Hypothesis
4. Data Collection
4.1. Primary data:
4.2. Secondary data:
5. Research Philosophy
6. Research Strategy
7. Sample Selection
8. Analysis of Data
9. Tools Used
10. Quality Standards
11. Summary
Chapter-4: Findings and Analysis
Chapter-5: Conclusion
Review of Previous Literature
References

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