Topic: Growing Consumption: Trend of Males Using Skincare Products in Singapore

TABLE OF CONTENTS

Chapter-1: Introduction
1.1. Introduction
1.2. Purpose of the study
1.3. Research Aims
Chapter-2: Literature Review
2.1. Introduction
2.2. Theoretical Background
2.2.1. Cosmetics and Gender
2.2.2. Increase in Male grooming products
2.2.3. Role of Self-Image and normative influences
2.2.4. The Relationship between Beliefs in Product Attributes and Attitudes
2.2.5. The Relationship between Self-Image and Attitudes
2.2.6. The Association among Attitudes and Normative Influences upon Behavior Intention
2.3. Theoretical background: Consumer Behavior
2.3.1. Revolutionizing of mens customer behavior
2.3.2. Factors Impact on mens purchasing behaviors
2.4. Summary
Chapter-3: Research Methodology
3.1. Background
3.2. Data Collection
3.3. Research Approach
3.4. Data Collection Method
3.5. Sample Selection
3.6. Analysis of Data
3.7. Tools Used
3.8. Research Accuracy
3.9. Research Ethics
3.10. Summary
Chapter-4: Findings
Chapter-5: Discussion and analysis
Chapter-6: Conclusion
Appendices
Appendix I: References
Appendix II: Questionnaire
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