Topic: Consumer Pre-purchase Behaviour towards Baby Milk Formula

Final Dissertation

TABLE OF CONTENTS
Chapter-1: Introduction
1.1. Background

1.2. Pre-purchase evaluation

1.3. Consumer Attitude
1.4. Product-related Risk
1.5. Research Aims and Objectives
1.6. Research Approach
1.7. Summary
Chapter-2: Literature Review
2.1. Introduction
2.2. Consumer Buying Behaviour
2.2.1. Determinants of consumer analysis
2.2.2 Internal factors affecting consumer behaviour
2.2.3. External factors affecting consumer behaviour
2.3. Models of Consumer Buying Behaviour
2.4. Theoretical Background
2.5. Baby Food Market
2.5.1. An Overview
2.5.2. Baby Food Market in Israel
2.5.3. Baby Milk Formula
2.6. Summary
Chapter-3: Research Methodology
3.1. Background

3.2. Data Collection

3.3. Research Approach
3.4. Data Collection Method
3.5. Sample Selection
3.6. Analysis of Data
3.7. Tools Used
3.8. Research Accuracy
3.9. Research Ethics
3.10. Summary
Chapter-4: Data Analysis
Chapter-5: Discussion and Conclusion
Appendices