Dissertation

Topic: An assessment of the impact of strategic alliances on business: a case study of

Google and You Tube
Table of Content

Chapter 1: Introduction
1.1. Overview
1.2. Background of the study
1.3. Aims and objectives
1.4. Research questions
Chapter 2: Literature Review
2.1. Introduction
2.2. Classifications of mergers
2.3. Acquisition
2.3.1. Evolution of Acquisitions and its Relationship with Corporate Strategy
2.4.

Factors

Affecting

International

Mergers

2.5. Alternatives to merger

2.6 Arranging for finance
2.7. Best way to finance acquisition
2.8. Business Combination
2.9. Influences and Problems in the Overall Acquisition Processes
2.10. Effects on management
1

and

Acquisitions

2.11. SWOT Analysis

2.12. The Pre- and Post-Acquisition Management
2.12.1. The Pre-Acquisition Management Process
2.12.2. The Post-Acquisition Management Process
2.12.3. Post-Acquisition Performance Evaluation Criteria
2.13. Due Diligence
2.14. Concept of International Joint Venture
2.15. Process of International Joint Venture
2.16. Conclusion
Chapter 3: Research Methodology
3.1. Introduction
3.2. Research Process
3.3. Research Design
3.3.1. Approach of the Study
3.3.2. Research Strategy
3.3.3. Data Collection Method
3.3.4. Data Analysis
Chapter 4: Qualitative Research
4.1. The methods of qualitative research
4.2. Case Study Research Design
4.2.1. What is a case study?

4.2.2. Steps in Case Study Research Method

4.2.3. Conclusion
Chapter 5: Case Study: Google and You Tube
5.1. Communication
5.2. Telecommunications
5.3. Background of the company
5.3.1. GOOGLE
5.3.2. YOU TUBE
5.4. The YouTube and Google merger
5.5. Motivation to form the alliance
5.6. Benefits of the investigation and expected outcomes
Chapter 6: Analysis
Chapter 7: Conclusion
References