Topic: Online review on consumer behavior towards shopping

Chapter-1: Introduction.............................................................................................. 2
1.1

INTRODUCTION......................................................................................... 2

1.2. BACKGROUND OF THE STUDY:........................................................................3

1.3 THE RESEARCH OBJECTIVE:............................................................................3
TOPIC CHOICE AND JUSTIFICATION:......................................................................4
1.5 STRUCTURE OF THE RESEARCH:......................................................................5
Chapter-2: Literature Review......................................................................................... 6
2.1 INTRODUCTION............................................................................................. 6
2.2 INTERNET...................................................................................................... 7
2.3. ORIGIN OF INTERNET...................................................................................... 7
2.4. INTERNET GRWOTH INDICATORS.....................................................................8
2.5. THE INTERNET SHOPPING CHANNELS...........................................................9
2.6 INTERNET SHOPPING................................................................................... 10
2.6.1. ADVANTAGES AND DISADVANTAGES OF INTERNET SHOPPING..................10
2.7. ONLINE REVIEWS........................................................................................ 13
2.8. REASONS FOR READING ONLINE REVIEWS...................................................14
2.9 REASONS TO WRITE ONLINE REVIEW............................................................15
2.10. EFFCTS OF ONLINE REVIEWS ON PURCHASES...............................................15
2.11 EFFCTS OF ONLINE REVIEWS ON ONLINE PURCHASES / SALES......................16
2.12. ADVANTAGES AND DISADVANTGES OF ONLINE REVIEWS.............................18
2.13. WEBSITES FOR ONLINE SHOPPING OF ELECTRONIC PRODUCTS....................19
2.14. ONLINE REVIEWS ON ELECTRONIC PRODUCTS..............................20
Chapter-3: RESEARCH METHDOLOGY.......................................................................38
3.5. Summary....................................................................................................... 49
Chapter-IV: RESULTS AND DISCUSSION........................................................50
1

CHAPTER-V: SUMMARY AND CONCLUSION.............................................................85

Appendices.......................................................................................................... 88