Contacts:

Andy Eggers Mira Sleilati Lauren Roberts

National Center for Family Literacy Toyota Motor North America, Inc. Jefferson County Public Schools
(502) 649-6588 (212) 715-7435 (502) 485-3357

M-E-D-I-A A-D-V-I-S-O-R-Y

WHAT: Toyota, Jefferson County Public Schools and the National Center for Family
Literacy to announce details of a unique program aimed at boosting the
literacy skills of Hispanic and other immigrant children and their parents.
Called the Toyota Family Literacy Program, one of its key components is that
parents and their children attend the same school, spending time in the
classroom together.

The program has a dual mission: to ensure that both parent and child
succeed in the classroom, as well as improve the overall quality of the parent-
child relationship. Toyota will invest $600,000 in the local family literacy
initiative. The program is up and running at Klondike Elementary, Rangeland
Elementary and Slaughter Elementary.

WHEN: Thursday, January 7, 2010

10 a.m.

WHERE: Klondike Elementary School

3807 Klondike Lane, Louisville

INTERVIEW/PHOTO
OPPORTUNITIES: Current program participants will be available for interviews, including
both parent and child, in the classroom setting.

BACKGROUND: The Toyota Family Literacy Program is the first of its kind to focus on the
needs of Hispanic and other immigrant families with low English and literacy
skills on a national level. TFLP is aimed at U.S. cities with high, or fast-
growing, Hispanic populations. (The three schools where the program is
taking place average 22 percent Hispanic enrollment.) Louisville is one of
five cities to receive funding for the expansion of the program by way of a $3
million Toyota grant. The other communities are Lincoln, Neb.; Patterson,
Calif.; Pueblo, Colo.; and Rochester, N.Y. A total of 126 school districts
submitted applications for the grant.

SPECIAL GUESTS: - Sharon Darling, president and founder, National Center for Family Literacy
- Dr. Sheldon Berman, superintendent, Jefferson County Public Schools
- Jim Wiseman, group vice president, corporate communications, Toyota
Motor North America, Inc.
- Carolina Hernández, Family Literacy Program participant

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