Training Proposal

CAM Diploma in Digital Marketing

Dear XXX
Having worked in a marketing department for xxx years, I would like to improve my
professional competence by gaining in-depth knowledge of Digital marketing theory so I
am able to practically apply this to my job and my understanding of our customers. I
would like to develop these skills further in order to meet the requirements of the job,
to support the company in achieving its goals and to progress in my career.
Based on research, recommendations by marketing professionals and a personal
conversation the Oxford College of Marketing, I would like to enrol to the CAM Diploma in
Digital Marketing designed by the Chartered Institute of Marketing in association with the
Communication, Advertising and Marketing Foundation. CIM and CAM are the largest and
most established professional marketing institutions, offering internationally recognised
qualifications. All CAM Courses are managed and awarded by the CIM. The CAM Diploma
in Digital Marketing consists of three modules covering the following topics:

Digital Marketing Essentials

Marketing and Consumer Behaviour
Digital Marketing Planning

The knowledge gained will be valuable for different aspects of my responsibilities. The
key practical outcomes are outlined below, after completion of this qualification I will
confidently be able to:

Appraise different planning approaches and marketing environmental factors

that influence online marketing activity
Discuss key stages in online development using relevant business models
Analyse the way in which the Internet has changed the marketing mix
elements and how organisations employ them creatively in the digital
environment
Apply relevant tools and concepts to measure and monitor an annual online
marketing plan

I plan to do the online distance learning /part time evening weekly classes / intensive
weekends combined with online distance learning* mode of study. The Diploma will be
assessed via three work based projects. The work based projects will benefit the
business as they are work related.

*Delete as appropriate

I do believe that investing in me and enabling me to study this course will benefit this
business for years to come. In addition to the academic support that the Oxford College
of Marketing offer which make them one of the top CAM providers, they are providing
free access to the course materials for the additional CAM digital awards (not covered
by this course).
The additional CAM awards include:

Diploma
Diploma
Diploma
Diploma

in
in
in
in

Mobile Marketing
Digital Metrics and Analytics
Digital Media and Branding
Marketing Communications

If you would like detailed information on the CAM courses there are exam revision
videos on www.oxlearn.com for all level of courses.

QUOTE
CAM Fees
CAM Fees
Assessment fees
CIM Membership

Non EU
255.00
100.00

EU
255.00
144.00

TOTAL

355.00

399.00

Oxford College of Marketing Course Fees

Subject
Diploma in Digital Marketing
Digital Marketing Essentials
(Assign)
Digital Marketing Planning
(Assign
Marketing and Consumer
Behaviour (Assign)
VAT @ 20% (EU only)
TOTAL

Online Distance
learning

Intensive weekend or
Part Time Evenings

400.00

450.00

400.00

450.00

400.00

450.00

240.00
1440.00

270.00
1,620.00

In some cases, study may not be completed within 12 months of CAM

membership. In these instances, another renewal membership fee will be
necessary.
The quote includes:
* Online access to the academic material via our online Learning system
* Access to our online, email and telephone support team
* Personal Assignment tutor, exam revision with telephone and email support
* Homework marking and mock exam marking with feedback
* Webinars, podcasts and test your knowledge sections
* Free access to OxLearn.com videos
* Free access to the additional CAM Digital awards
* Interactive forums
* Your weekend / evening sessions / Distance Learning*
*Delete as appropriate

Please note that 1 book is included in the price for UK students. International
students may have postage added if they wish to receive the book.
The college are more than happy to speak with you in order to discuss how my
undertaking of the course will help enhance the businesses prospects. Please call
the Oxford College of Marketing head office on 01865 515 255.