MANAGERIAL

COMMUNICATION
SESSION 1 - MODULE 1
25-08-2014

LEARNING OBJECTIVES

After this session, you will be able to:

Define and explain the meaning of the word Communication
Define and explain the meaning of Business Communication
Explain the purpose, types and significance of Business
Communication
Identify the main elements in the communication process
List and explain the principles of effective communication
along with the 7 Cs of effective communication

WHY STUDY THIS SUBJECT???

Because every Organisation wants employees who can

BUILD
RELATIONSHIPS

RESOLVE
CONFLICT

PROMOTE IDEAS

BUILD
CONSENSUS

GUIDE TEAMS

FACILITATE
COLLABORATION

TRAIN
EMPLOYEES

SELL PRODUCTS /
SERVICES

COMMUNICATION - MEANING

Derived from the Latin word

communis
Any behavior that results in
an exchange of meaning.

COMMUNICATION - DEFINITION

An interchange of thought or
information between two or
more persons to bring about
mutual understanding and
desired action.

Information exchange by
words or symbols

BUSINESS COMMUNICATION

The sharing of information

between people within an enterprise
that is performed for the
commercial benefit of the
organization.

PURPOSE OF BUSINESS COMMUNICATION

INSTRUCTION

INTEGRATION

INFORMATION

EVALUATION

DIRECTION

TRAINING

INFLUENCING

IMAGE
BUILDING

EMPLOYEE
ORIENTATION

OTHERS

CLASSIFICATION
INTRAPERSONAL COMMUNICATION
BASED ON THE
NUMBER OF PEOPLE
WHO RECEIVE THE
MESSAGE

INTERPERSONAL COMMUNICATION

GROUP COMMUNICATION
MASS COMMUNICATION

TYPES OF
COMMUNICATION

VERBAL COMMUNICATION
BASED ON THE
MEDIUM EMPLOYED

NON-VERBAL COMMUNICATION
META-COMMUNICATION

YES?

NO?

YES???
List down situations, problems and
challenges at work in which
communication plays a critical role,
both in the cause and solution.
GO BACK

NO???
List down reasons to justify your
answer

GO BACK

SIGNIFICANCE

PROMOTES
MOTIVATION

DECISIONMAKING PROCESS

ALTERING
ATTITUDES

CONTROLLING

PLANNING &
ORGANISING

SOCIALIZING

COMMUNICATION PROCESS - THE LINEAR CONCEPT

Who?

SENDER

To whom?

MEDIA

Says
what?

With what
effect?

RECEIVER

On which
channel?

ACTION

COMMUNICATION CHANNELS

FORMAL
COMMUNICATION
CHANNELS

INFORMAL

UNOFFICIAL

7 Cs of Effective Communication

CANDIDNESS

CLARITY

CONCRETENESS

COMPLETENESS

CORRECTNESS

CONCISENESS

COURTESY

THANK YOU