age range of 15 -18. Because of this I am targeting a slightly expanded, more mainstream audience of 15 25. Clearly my audience will be in the socio economic group U and apply as students or pre-graduates.
In terms of fashion trends my audience
should be found in a more casual attire, one that possibly represents the youths of todays society. From my research I know that legging or skinny jeans and trainers are becoming a more popular trend.
When researching into music culture I found
that currently a popular genre within my target audience is House. Another popular genre is Rock/Indie. Its artists like Alesso, The 1975, Dubvision, Arctic Monkeys and Calvin Harris that are proving themselves popular amongst younger audiences.
When asking my targeted audience about
other film genres that interested them I discovered that Comedy films are very popular. Films like White Chicks, Grown Ups, 21 Jump Street and Mean Girls were especially popular.