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My average audience member targeted

in my survey was Female and fell into the


age range of 15 -18. Because of this I am
targeting a slightly expanded, more
mainstream audience of 15 25. Clearly
my audience will be in the socio
economic group U and apply as
students or pre-graduates.

In terms of fashion trends my audience


should be found in a more casual attire,
one that possibly represents the youths of
todays society. From my research I know
that legging or skinny jeans and trainers
are becoming a more popular trend.

When researching into music culture I found


that currently a popular genre within my
target audience is House. Another popular
genre is Rock/Indie. Its artists like Alesso,
The 1975, Dubvision, Arctic Monkeys and
Calvin Harris that are proving themselves
popular amongst younger audiences.

When asking my targeted audience about


other film genres that interested them I
discovered that Comedy films are very
popular. Films like White Chicks, Grown
Ups, 21 Jump Street and Mean Girls were
especially popular.

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