Key Elements of Persuasion

- Features for Visual Literacy:

What was the artists purpose
Who was the intended audience
What was the social situation~context

- Image #1
purpose: to show no racial issues
audience: Americans and this country
context: American flag, other countrys flag, person

- Image #2
purpose: show diversity in the United States
audience: United States citizens
context: multiple races, outline of the United States, flag, America as a whole

- Image #3
purpose: shows citizenship
audience: the world, immigrants
context: a little girl wrapped in two flags with an American flag behind her

- Aristotles Three Ways to Persuade

~Tips to help master the art of persuasion~

Logos = Logic (facts, evidence, reason)

Ethos = Ethics, Image (character)
Pathos = Emotions, Passion (feelings)
- Rhetoric is the art of persuasion
- The goal of persuasion is to change others point of view or to make others to take
action