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In a third trail, Langer gave a reason again, but it was really obvious reason "Excuse me, I have five
pages. May I use the Xerox machine because I have to make some copies?" in this time 93% let her skip
ahead. It seems that even though the reason that Langer gave in the third trail provided absolutely no
new information, the simple placement of the word "because" in her request seemed to trigger an
automatic response in people. Were these people "hypnotized" by the simple word "because"?
Certainly not in the traditional sense of the word. But the fact that they were strongly influenced by the
simple word is a testament to how powerful our words are when we are communicating with other."