Sheet1

Exhibit 1
Market Shares

Take-You-To-The Cleaners
Wishy-Washy

Eyewash
Hogwash

Hath Ki Safai
Pair Ki Safai
Wash Out
World Cup 99 Final (Dhulai)

Exhibit 4
% of Sales over Income Categories

28.54%
23.47%
11.85%
9.58%
7.39%
7.38%
5.47%
1.54%
95.22%

Exhibit 2
End Consumer Prices (100 gms.)

Take-You-To-The Cleaners
Wishy-Washy

Eyewash
Hogwash

Hath Ki Safai
Pair Ki Safai
Wash Out
World Cup 99 Final (Dhulai)

Eyewash
Hogwash

Hath Ki Safai
Pair Ki Safai
Wash Out
World Cup 99 Final (Dhulai)

Eyewash
Hogwash

Hath Ki Safai
Pair Ki Safai
Wash Out
World Cup 99 Final (Dhulai)

LIG
16.70%
21.40%
41.10%
57.80%
71.90%
92.50%
30.80%
97.50%

MIG
50.20%
51.90%
39.20%
31.10%
15.60%
2.80%
56.70%
1.00%

HIG
33.10%
26.70%
19.70%
11.10%
12.50%
4.70%
12.50%
1.50%

Villages
73.20%
55.75%
61.65%
69.48%
61.64%
6.00%
62.40%
74.70%

Towns
19.60%
26.65%
25.65%
20.26%
27.60%
29.00%
32.00%
21.00%

Cities
7.20%
17.60%
12.70%
10.26%
10.76%
65.00%
5.60%
4.30%

Exhibit 5
% of Sales over Town Categories

6.50
6.25
7.00
6.50
7.50
6.60
6.40
7.25

Exhibit 3
Trial Rates
Take-You-To-The Cleaners
Wishy-Washy

Take-You-To-The Cleaners
Wishy-Washy

Take-You-To-The Cleaners
Wishy-Washy

Eyewash
Hogwash

Hath Ki Safai
Pair Ki Safai
Wash Out
World Cup 99 Final (Dhulai)

Exhibit 6
Retailer Margins (in Ps.) per piece
53.62%
48.30%
44.90%
20.97%
41.22%
14.43%
12.83%
26.39%

Take-You-To-The Cleaners
Wishy-Washy

Eyewash
Hogwash

Hath Ki Safai
Pair Ki Safai
Wash Out
World Cup 99 Final (Dhulai)

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