PRINCIPLES OF

MARKETING
PRICING STRATEGIES

MADE BY:
ARCHIT AGRAWAL

VALUE PRICING

BUNDLE PRICING:
BUNDLING OF 2-3 PRODUCTS
EG: LCD + HOME THEATER
CPU+UPS+MONITOR

LOCATION PRICING
BASED ON THE LOCATION OF THE PRODUCT
FOR EX:

HILLY AREAS
2. PORSCHE AREA
1.

PERCIEVED VALUE PRICING

DEPENDING UPON TH PERSEPTION OF THE

BRAND
FOR EX:
1. AUTOMOBILES

COUSTOMER SEGMENT PRICING

TYPE OF COSTOMERS

A. REGULAR CUSTOMERS DIFFERENT PRICING

FOR EX:
REGULR CUSTOM: PRICE
IRR RGLAR: MRE THAN THE PRICE