47 Facebook Handy Stats and Charts2

47
handy
Facebook stats
and charts
A publication of
47 Handy Facebook
Stats and Charts
By Amanda Sibley
Amanda Sibley is a member of the paid
marketing team at HubSpot. She helps
create and manage paid advertisements
and external vendors to help generate
leads across various platforms. Amanda is
also a regular contributor to the HubSpot
blog, where she writes about various topics
across inbound marketing.
FOLLOW ME ON TWITTER
@AMANDASIBLEY1
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47 Handy Facebook Stats and Charts
an introduction
Everyone is talking about how Facebook can drive traffic, leads and customers to
your site. But how much do you really know about Facebook?
Who is actually using it, and for what? How can you best optimize your Facebook
presence to get the most return on your efforts?
By knowing who your audience is on Facebook, you will be able to engage with them
more effectively. You can find the best time to reach them and what type of content
resonates with them. Read on to see some interesting and surprising statistics
about the social media giant we all know and love.
www.Hubspot.com
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Users of
Facebook
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1
There are over
950 million
people on
Facebook
worldwide.
Source: Facebook
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500 million users

log into Facebook
each day.
...a 48% increase from 2010 to 2011.
Source: The Social Skinny 2012
www.Hubspot.com
welcome
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3 Over 223 million
people in Europe
are on Facebook.
Source: Search
Engine Journal
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People ages 25-34

use Facebook
the most.
Source: Emarketer 2012

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10
new Facebook profiles

are made every second.
Source: AllFacebook 2012
UU U U U
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6 Facebook users are...
11
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Source: Emarketer
53%
female
47%
male
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7
Traffic is highest
mid-week between

1-3pm
Source: Bit.ly blog
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12
t
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13
Engagement is 18% higher on

Thursdays & Fridays.
Source: Bit.ly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
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9
There are 83
million fake
Facebook
profiles.
Source: CNN
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14
!
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15
10
300 million photos are

uploaded each day.
Source: Gizmodo
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11
16
The average
time spent
on Facebook is
20 minutes
per visit.
Source: Infodocket
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w
w
12
Every 60 seconds...
510,000
comments
are posted.
17

136,000 photos
are uploaded

293,000
statuses are
updated
Source: The Social Skinny

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18
13
50%
of 18-24 yearolds check

Facebook
when they
wake up.
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14
19
in 5 page views in the

US occurs on Facebook.
EE E E E
Source: Infodocket 2012
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20
15
42% OF MARKETERS SAY

FACEBOOK IS CRITICAL OR
IMPORTANT TO THEIR
BUSINESS.
Source: State of Inbound

Marketing 2012
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21
16
Brand engagement
in 2011 increased by
Source: State of Inbound
Marketing, HubSpot 2012
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176%
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22
Facebook for
Business
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17
62%
23
of marketers said social media became

more important to their
marketing campaigns
in the last 6 months.
Source: State of Inbound Marketing,
HubSpot 2012
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18
Companies that acquired customers

from Facebook:
b2c
77%
24
b2b
43%
Source: State of Inbound Marketing 2012
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19
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
25
Retail is the top industry
that has acquired customers

through Facebook.
Retail/Wholesale
Education
Tech/Software
Healthcare
Manufacturing
Source: State of Inbound Marketing, HubSpot 2012
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w
O
O
Send them
20
8%
26
packing!
of US companies have fired

someone because of what they
have posted on social media.
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21
27
The number of businesses that say

Facebook is critical or important to their
business has increased by
75%
Source: State of
Inbound Marketing,
HubSpot, March 2012
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U
jj j j
22
j
j
www.Hubspot.com
80% of US
social network
users prefer to
connect to
brands through
Facebook.
28

HubSpot, March 2012
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23
46%
Brands have seen a

increase in user engagement
with the new business Timeline.
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29
Source: Simply Measured

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24
30
Brands have seen a

65% increase in user
engagement of
INTERACTIVE content
with the new Timeline.
Source: Simply Measured
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25
31
Ratio of views to shares of

Facebook comments:
EE
EE
EE
EE
E
9:1 w
Source: BuzzFeed
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26
32
72% of marketers
handle social media
inhouse.
HubSpot 2012
www.Hubspot.com
H
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27
33
Marketers struggle with

lead generation
on Facebook.
Source: SocialMediaExaminer
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34
28
tttt
43% of people ages 20-29 use

Facebook for marketing +11 hours
per week.
Source: SocialMediaExaminer
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ttttt
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29
Auto-posting to
Facebook
decreases likes
and comments by
70%.
Source: Digital Buzz Blog 2012
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35
,
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30
36
Social media has a 100% higher leadto-close rate than outbound marketing.
HubSpot 2012
4.5%
4.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
www.Hubspot.com
Social Media
Outbound Marketing
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31
Small businesses spend
37
18% of their budgets

on social media, the most out
of all marketing channels.
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38
Retail Brands
on Facebook
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32
$
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39
53% of shoppers who clicked

through from a
friends Facebook
page have made a
purchase.
Source:
Sociablelabs
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40
33
Consumers who
followed a link to a
retail site from
Facebook spent
an average of
$102.59.
Source: Bazaarvoice
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z
9
5
0
1
$
.
2
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41
34
51% of fans are

more likely to
purchase from
brands they
Like
on Facebook.
Source: HubSpot
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42
Friends of Fans
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35
%
7
6
S
U
of
e
n
i
l
on
s
r
e
m
nsu
co
43
n
o
i
t
rma
o
f
n
i
t
trus
n
o
r
a
e
h
y
e
h
t
vice
d
a
d
n
a
Facebook.
www.Hubspot.com
Source: BlogHer
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36
44
56% of people are more
likely to recommend a brand after

becoming a fan on Facebook.
U
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>
Source: Digital Buzz Blog

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37
33%
45
of U.S. online consumers have made a

purchase based on recommendations
from friends on Facebook.
Source: Fricay Corner: 10 Mobile Marketing Stats
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70% of
Facebook
consumers
follow links
posted by
family and
friends.
A
A
38
46
Source: Pew Research
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39
Fans and their

friends bought
16% more frequently in stores
when exposed to
paid media from
the brand.
Source: The Power of the Like II, comScore and Facebook, June 2012
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47
$
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40
Brands on
Facebook
extend their
g reach to
gg
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48
friends of fans
by 50-200%.
Source: Comscore
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49
Facebook
Advertising
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50
41
90%
www.Hubspot.com
of marketers
plan on using
Facebook ads
in the future.
Source: Social Media Today
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42
51
56% of marketers have increased
their Facebook ad budget for 2012.
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#1
43
52
68% of marketers
say that Facebook ads

are effective in fan and
customer acquisition.
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44
39% of advertisers on
Facebook have driven
traffic off of their Facebook ads, and onto an
external landing page.
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53
X
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45
The average cost

per click increased
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25%
54
between Q4 2011
and Q1 2012.
Source: ClearSlide
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46
The average
Facebook
advertising
costs
in 2012 are:
Source: Social Bakers
55
Average cost
per click:
$1.14
%
Average CPM:
$.12
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47
95% of all wall posts are
not answered
by brands.
Source: Social Skinny
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56
>
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optimize for social

Optimize your content for social
sharing with Hubspot. Make your
marketing emails, blog posts and
landing pages more social today.
Lead
Generation
generate leads
from facebook
request a demo
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to learn how the HubSpot all-in-one
marketing software can help you.
gs
Lead
management
Search
optimization
Measure how many leads and

customers you are getting from
Facebook and improve your social
media lead generation with HubSpot.
q Y M
blogging &
social media
Marketing
analytics
Email &
Automation

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47 Facebook Handy Stats and Charts2

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47

Get Found: Help prospects find you online

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

500 million users

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

3 Over 223 million

47 Handy Facebook Stats and Charts

People ages 25-34

Source: Emarketer 2012

47 Handy Facebook Stats and Charts

new Facebook profiles

47 Handy Facebook Stats and Charts

6 Facebook users are...

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

Engagement is 18% higher on

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

300 million photos are

47 Handy Facebook Stats and Charts

Source: The Social Skinny

47 Handy Facebook Stats and Charts

of 18-24 yearolds check

47 Handy Facebook Stats and Charts

in 5 page views in the

47 Handy Facebook Stats and Charts

42% OF MARKETERS SAY

Source: State of Inbound

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

of marketers said social media became

47 Handy Facebook Stats and Charts

Companies that acquired customers

47 Handy Facebook Stats and Charts

Retail is the top industry

that has acquired customers

Source: State of Inbound Marketing, HubSpot 2012

47 Handy Facebook Stats and Charts

of US companies have fired

Source: The Social Skinny

47 Handy Facebook Stats and Charts

The number of businesses that say

Source: State of Inbound Marketing,

47 Handy Facebook Stats and Charts

Brands have seen a

Source: Simply Measured

47 Handy Facebook Stats and Charts

Brands have seen a

47 Handy Facebook Stats and Charts

Ratio of views to shares of

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

Marketers struggle with

47 Handy Facebook Stats and Charts

43% of people ages 20-29 use

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

Small businesses spend