Merchand-I

Marico is a leading Indian Group in Consumer Products &

Services in the Global Beauty
and Wellness space
Marico Industries Ltd. was actually incorporated in 1988 as a
sales and marketing spinoff from Bombay Oil Industries founded
by Kanji Morarji.
Headquartered in Mumbai and 4 regional offices in India
Every month, over 70 Million consumer packs from Marico reach
approximately 130 Million consumers in about 23 Million
households, through a widespread distribution network of more
than 33 lakh retail outlets in India and overseas.
Employee strength-1000 as of 2008
Chairman & Managing Director (Promoter): Mr. Harsh Mariwala
Key businesses now: Consumer Products Business
(including Personal & Nature Care and Wellness & New Products),
International FMCG business and Kaya

Goal-We commit ourselves to improving the

quality of people's lives in several parts of the
world, through branded fast moving
consumer products and services.
VISION AND MISSION
'COME WIN'---- their vision and mission is
captured in this acronym, which when
bifurcated means the following: -

Consumers: For they are the reason we exist.

The primary focus of our efforts will be to not only understand what adds greatest value
to the consumer but also change and reinvent ourselves if need be. We will translate the
consumer's needs and desires into marketable products and an ever-expanding base of
loyal consumers, with speed and a quality of response that surpasses the competition.
Membership: For a sense of ownership empowers us.
Wholesome membership is when a person brings his/her entire being into the
organization. It also gives each member a role in articulating and shaping the destiny of
the organization, which in turn, builds commitment and ownership.
Excellence: For it unleashes our potential.
We will focus on policies and practices where people produce consistently superior
performances and where people are encouraged to discover their untapped potential.
Wealth: For on it hinges our growth.
All our efforts must culminate in the creation of wealth. We will do so by continuously
adding value in everything we do through a variety of methods. We will use sources
productively, eliminate waste, reduce cycle times and costs and enhance the consumer
base.
Innovation: For it gives wings to ideas.
The future of our organization rests on our willingness to experiment, push in new and
untested directions, think in uncommon ways and take calculated risks. Continuous
improvement should be a part of everyday work. We acknowledge that failure is inherent
in any new initiative. We will commit resources for experimentation and invest in
processes for reviewing and sharing of learning.

Uncommon Sense as a Unique Competitive Advantage

Marico believes that its belief in "uncommon sense" and its unique
culture differentiates it from others. Typically Innovation is thought
of as a genetic ability, sometimes created from sparks of genius,
and mainly applicable to the invention of new products. To Marico,
Innovation included the challenge of the status quo, adapted
wisdom from other worlds and the creation of something where
there was none. These could be a product, a method or even a shift
in paradigm.

We believe that common thinking gets common results and an

uncommon approach to business can bring about radically different
results.
We also believe that uncommon sense enables the creation of an
organization that is boundariless in approach and limitless in sizing
and seizing the potential of opportunities all around. Such
an approach can be sustained with a unique culture of openness,
transparency, trust, empowerment and meritocracy.

Values

THINK CONSUMER (Consumer-centric)

TO (Transparency & Openness, Opportunity-seeking)
BE (Bias for action, Excellence)
BIG (Boundarylessness, Innovation, Global outlook)

Business PrinciplesWe commit ourselves to improving the quality of people's lives in several parts of the
world, through branded Beauty & Wellness products and solutions.
We shall offer brands that enhance the appeal and nourishment of hair and skin
through distinctive products and services based on the goodness of coconut, other
natural substances and the underlying science of hair care and skin care.
We shall make available brands that contribute to healthy living, through, both
products drawn from agriculture offered in natural or processed forms, and services.
We shall develop, in parts of the world beyond the Indian Subcontinent, a franchise
for our branded products and services.
We shall aim to be a leader in each of our businesses through heightened sensitivity
to consumer needs, setting up of new standards in the delivery and quality of
products and services and processes of continuous learning and improvement.
We shall share our prosperity amongst members, shareholders and associates, who
contribute in improving our equity and market value. We shall acquire the stature of a
friendly corporate citizen, contributing to the betterment of neighborhood
communities, where we are significantly present

CMD: Mr. Harsh C. Mariwala

Chairman of Audit Committee: Mr. Nikhil
Khattau
Director: Mr. Cyril Shroff
CEO Health Care Division: Mr. Pranab Kumar
Datta
CEO Sales: Mr. Pradeep Mansukhani
Chief Finance, HR & strategy: Mr. Milind
Sarawate

Marico's Strategic Business Units:

The Marico Group business organisation is structured into three Strategic Business
Units (SBUs)

Consumer Products Business (India)

Personal & Nature Care
Wellness & New Products
Marico's Consumer Products Business houses well-known brands such as
Parachute, Saffola, Sweekar, Hair & Care, Nihar, Shanti, Mediker, Revive, among
others, which occupy leadership positions with significant market shares in most
categories- Coconut Oil, Hair Oils, Post wash hair care, Anti-lice Treatment,
Premium Refined Edible Oils, niche Fabric Care etc.
International Business Group
International FMCG Business
Marico's International Business Group reaches out to more than 20 countries in
the Middle East, Asian sub-continent, Australia. The International Business Group
was formed in early 90's to cater mainly to the demand of Indians settled abroad.
The Business was then small and it has over the years assumed increasing
proportions with a phenomenal top line growth rate of more than 30%. Initially
Marico exported only Parachute Coconut Oil. Now it caters to varying needs of
customers in different countries with a host
of varied offerings.

Kaya (Branched out to form a separate company Kaya Ltd.

a wholly owned subsidiary of Marico)
Kaya Skin clinics

Kaya Ltd (erstwhile Kaya Skin Care Ltd.) was an

entrepreneurial leap of faith, from consumers products to
giving holistic solutions. This marked Marico's entry into
skin care solutions business. It focuses on meeting the
emerging needs of the modern day consumers by
providing useful and effective services in the beauty and
wellness space. Today, Kaya is recognized as a pioneer in
skin care and has become a benchmark for efficacy and
client care. Over 6 Lakh delighted customers pledge their
trust in Kaya.

Saffola Marico has rooted its Saffola communication in awareness about

how to keep ones heart healthier. Saffola went on TV in 2007
with its Saffola Life campaign to solicit people to take cholesterol
tests. Since then, over 9 million people have participated in these
tests.The Saffola Life campaign has enabled the company to put
together a study called State of the Indian Heart. Marico
distributes it among doctors.
Titled Kal Se the ad campaign by McCann Erickson is based on
the consumer insight that Men are reluctant health enthusiasts,
who shy away from taking the first steps towards a healthy
lifestyle by putting it off till tomorrow. The positioning of the
campaign, Aaj Se, is on the basis of this insight. The campaign
rolled out in May end, across all major TV channels, press and
outdoor.

Parachute
Parachute Sampoorna
The new campaign romanticises a women's simple fascination with her hair.
The campaign seeks to convey in a very mind opening manner the relevance
of strong hair and urges its viewers to take care of their hair with Parachute
Sampoorna; hair which is sometimes our language and sometimes the way
we define ourselves. The ad film portrays women in various routines and
depicts how hair conveys their moods and thoughts. These situations bring
alive the language of hair. The need for strong hair forms a central part of
the clear communication of the woman's feelings and emotions.

Parachute Advansed
The new advertising campaign of Parachute Advansed showcases a girl
growing into a young woman. The ad talks about how she grows each day
through her experiences, her mistakes, her interactions. The ad focuses on
the premise that it is good to grow. And Parachute Advansed helps your hair
grow.

Kaya
Let your skin talk says Kaya in a new TV campaign. Launched
with a two pronged communication strategy, the campaign aims
to guide the customers to get proper skin care advice as well as
educate them about the need for having a scientific approach
towards regular skin care. The company has introduced a range of
'Designer Skin' solutions focus on evening out skin tone, reducing
pigmentation caused by tanning, controlling acne caused by
excessive oil build up and skin brightening. Riddhima Kapoor is
the brand ambassador of the same. Kaya is not a brand that can
be endorsed by a big star; the endorsement needs to be credible.
Riddhimas like the girl next door but with some aspirational
quality and adds credibility to the brand. Initially, Kaya had
engaged model Aditi Govitrikar, who also happens to be a doctor,
as a brand ambassador. But the association did not last long.
Shanti Hair Oil
Amla consumer aspires to have long, beautiful black hair. So in
2002, company positioned 'Shanti Amla' on the platform of 'Kaale
Zindadil Baal'.

Dabur India
Godrej
HUL
P&G
ITC
Colgate Palmolive
Shalimar
Emami

Subsidiaries/Parent Company

Subsidiaries of Marico include

Marico Bangladesh Limited,
MBL Industries Limited,
Kaya Limited
Marico Middle East FZE
Kaya Middle East FZE

Financial Overview
Group Turnover Rs. ~ 3128 Cr. Up 18 % growth over FY10
Profit Before Tax Rs. ~ 376 Cr. Up 26 % growth over FY10
Profit after tax (PAT) for FY11 was ~286 Cr. A growth of ~24% over FY10
Consumer Products Business
Maricos Consumer Products Business in India grew by 11% in volume and
17% in value during FY11 over FY10. This was achieved through growth
across key established portfolios Parachute coconut oil, Saffola refined
edible oil and hair oils as well as the introduction of new products. The
Company also achieved a higher rate of growth in its rural markets, taking
the share of rural sales in its revenue to 27%.
International business
Maricos International business (comprising about 23% of the groups
turnover) grew by 22% over FY10. The underlying business growth was
higher at 27%, which was partly offset by the appreciation in the Indian
Rupee
Kaya Skin Solutions Business
During FY11, Kayas skin solutions business achieved a turnover if INR 239
crore recording a revenue growth of ~31% over FY10, boosted by the
acquisition of Derma Rx in May 2010. The Kaya business without Derma Rx
achieved a revenue growth of ~7% over FY10. On an overall basis Kaya made
a small loss of INR 2.30 crore at the PBT level.

Corporate Social Responsibility to Marico is an

expression of being a responsible citizen. Marico
defines it as all roles played by it in the course of
discharging its responsibility to all the constituencies
from which the organization draws strength for
conducting its business. CSR is thus community
membership and leadership.
Marico's CSR is based on interdependence and it
believes in the need for an efficient business ecosystem, where business and the rest of the society
co-exist with respectful interdependence.

The various constituencies targeted and reached out for CSR are:
The neighborhoods of all Marico locations

Under this initiative Marico at various office and factory locations in India and
overseas promotes education, sports, art, culture and supports welfare and relief
operations.
Marico Innovation Foundation
Spheres or processes which if strengthened enable business to prosper and uplift
the status of the whole society. Setting up of the Marico Innovation Foundation
reflects on Marico's belief in innovation as a process. The Foundation's objective is
to fuel Innovation in India. Initiatives undertaken by the Foundation are:

Researches in the areas of cutting edge innovations in the Business and Social
Sectors.

A unique partnership between top Indian Business Schools and the corporate
world in Applied Innovation

Innovation For India Awards to reward Business and Social Innovation

Year 2010
Marico wins the Red Hat Consumer Showcase Award 2010
Marico was awarded the Greentech Safety Silver Award 2010, for
outstanding achievement in Safety Management, in the FMCG
sector, for its Dehradun plant.
Marico wins the Runners-up trophy at the G-CUBE, Good Green
Governance Award in the Manufacturing category, for its Jalgaon
plant.
Harsh Mariwala was awarded the Ernst & Young Entrepreneur of
the Year Award 2009 in the Manufacturing category.
Marico won the Outstanding Achievement Trophy in the
manufacturing category at the IMC Ramkrishna Bajaj National
Quality Award (RBNQA).
Hair Code voted Marico a Superbrand in Egypt.

26/08/2010: FMCG player Marico today zoomed over 5 per cent in early

trade, a day after it said it plans to increase prices of its flagship hair oil
brand 'Parachute' and edible oil brand 'Saffola' to offset rising input cost.
26/08/2010: The Company is going to generate over 40% of return on net
worth plus growth of over 10% year on year from previous year. The target of
the stock for the day would be Rs 131.
13/08/2010: Marico has acquired OTC Health Care Brand "Ingwe" from
Guideline Trading CC of South Africa, through its subsidiary- Marico South
Africa (Proprietory) Limited .The range comprises immuno boosters and the
medi-pak range focused on the ethnic consumer in South Africa.
03/08/2010: The Board of Directors of Marico Limited has inducted B. S.
Nagesh, Customer Care Associate & Vice Chairman of Shoppers Stop Limited,
as a Non-Executive Independent Director.
30/07/2010: Marico reports Rs. 587.73 crore turnover for quarter ended Jun
2010
28/07/2010: Marico Q1 cons net profit up at Rs 73.7 cr
23/06/10: Sales growth of 15% fairly feasible in F11
09/06/10: Marico is a long term buy even at the present levels and is likely
to go all the way up to Rs 140 odd levels in the next 3 quarters or so.

Desired Qualities
Instead, I am mentioning the recruitment process as given by them. The
same is as follows Filling of the Company Application Form - The information that is shared
here helps us knowing the candidate better and makes our interactions
during the interview more effective.
Managerial Values Questionnaire - Profiling test (Applicable for managerial
& above level).
Career Anchors Questionnaire - Profiling test (Applicable for managerial &
above level). For certain specific positions, there is a Technical/ Aptitude
Test.
Interviews - The interviews consist of one or two interviews with HR, then
with the 'would be boss' and finally with the 'would be grand boss'.
Reference Check - At the last stage, we take feedback about the candidate
from two individuals who would have known the candidate in a
professional context. Medical check-up and remuneration finalization is
done after this stage.