#Assignment: Differentiate between Marketing

and Selling.
Marketing:
1.) Marketing is one to many.
2.) Marketing tells the stories (of products, etc.) to many people.
3.) Marketing looks after the brands reputation.
4.) Marketing needs to keep the stories circulating and resonating with the
target markets.
5.) Marketing begins with the customer.
6.) Marketing incorporates pull strategy stressing the needs and wants of the
buyers.
7.) Marketing analyses big data and brings the average result.
8.) Marketing studies what experience customers expect when they buy or try
a new product.
9.) Marketing management is profit oriented.
10.)
Marketing does not promote prices and discount but instead focuses
on delivering greater value.

Sales:
1.) Sales is one to one.
2.) Sales is where the stories and brand name come to life.
3.) Sales is relationship driven. It develops relationships.
4.) Sales looks after individuals.
5.) Sales begin with the product or a service.
6.) Sales include push strategy stressing the needs of the seller.
7.) Sales deals with details and cannot be averaged.
8.) Sales analyses the behaviour and prospects of the customers they deal
with on an individual basis.
9.) Management is sales volume oriented.
10.)
Sales talks about total cost ownership which includes price but also
other services that are delivered as part of purchase.