CONSUMER BEHAVIOR & SATISFACTION OF DOVE SHAMPOO

1. Name:

Sex:

2. Occupation:
3. What product do you use for your hair?
a.
b.
c.
d.

Shampoo
Soap
Shikakai
Shampoo and shikakai

4. If you use a shampoo, how often do you use it?

e.
f.
g.
h.

Daily
Twice a week
Weekly
Monthly

5. What brand of shampoo are you using?

i. Clinic Plus
ii. Dove
iii. Sunsilk
iv. Garnier
6. What influenced you to buy Dove?
i. Advertisements
ii. Friends & family
iii. Children
iv. Salesmen
7. In what quantity do you buy Dove?
i. Sachets
ii. Bottles/bigger packs
iii. Family packs
iv. Minibottles

8. How many members of your family use Dove?

i. All

ii. Siblings only

iii. Only you
9. Why you choose Dove?
i. Smooth, silky hair after usage
ii. Fragrance
iii. Best available brand
iv. Flexible range
10. Do you find any additional utility by using Dove?
i. I use it because it is used in urban areas.
ii. It really helps me maintain my hair
iii. I use it because someone at home uses it
iv. I donot find any difference between /dove and other shampoos
11. Which Dove shampoo do you use?
i. Dove Intense repair
ii. Dove hair fall rescue
iii. Dove dryness therapy
iv. Dove daily shine
12. What improvements would you suggest for Dove shampoo?
i. Should be available in other varieties
ii. Should decrease the price
iii. Should come in more fragrance
iv. Should increase availability of products in more number of retail outlets
13. Are you satisfied with its cost?
i. Obviously
ii. Almost
iii. Yes
iv. It should be slightly less
14. What changes have you felt in your hair after using Dove shampoo?
i. My hair grows healthy
ii. I become more confident about my beauty and personality
iii. My hair has become silky
15. Have you used any shampoo before this?
i. Yes
ii. No