Google images

Annie Parkhill

Started in 1973 by Yvon Chouinard

Headquarters are in Ventura, CA
Goal was to take the plain outdoor equipment
and clothing and make it something bold
Realized how much effect making these
product really had on the ecosystem

Google images
"Patagonia." Patagonia. Patagonia, n.d. Web. 02 Dec. 2014.

Google images

A rock climber, an environmentalist, and an

outdoor industry business man
Successfully graduated from the Stanford
School of Business
Currently 73 years old
Prime example of a man who took what he
was passionate about, the environment and
nature, and turned it into one of the most
successful adventure businesses in America

"Patagonia's History - A Company Created by Climber Yvon

Chouinard and His Commitment to the Environment (catalog Paper,
Organic and Recycled Fabrics )." Patagonia's History - A Company

Created by Climber Yvon Chouinard and His Commitment to the

Environment (catalog Paper, Organic and Recycled Fabrics ).
Patagonia, n.d. Web. 02 Dec. 2014.

"Patagonia Outdoor Clothing & Gear | Free

Shipping." Patagonia Outdoor Clothing & Gear
| Free Shipping. Patagonia, n.d. Web. 01 Dec.
2014.

Patagonia sells everything from coats,

jackets, wetsuits, climbing gear, daily clothes
(pants, skirts, tops), undergarments, travel
packs, and other travel gear
38 different types of technology and material
are used to create Patagonias quality
products
Organic cotton, recycled polyester, recycled nylon,
unwashed cashmere

"Patagonia Outdoor Clothing & Gear | Free

Shipping." Patagonia Outdoor Clothing & Gear | Free
Shipping. Patagonia, n.d. Web. 01 Dec. 2014.

Want to give back to the environment as much as

possible without harming it
Wants better working and living conditions for
clothe makers
Human Rights

Animal Rights

Quality products

Footprint chronicles

Never lived plucked, never force fed Traceable Down

product requirements
Patagonia will stop working with any industry if they
cannot adopt the regulations for proper treatment
towards animals
Products made from only the best materials
"Patagonia Footprint Chronicles: Our Supply
Chain." Patagonia Footprint Chronicles: Our Supply Chain.
Patagonia, n.d. Web. 02 Dec. 2014.

Merino Wool

GRASS Grassland Regeneration And Sustainability

Standard

A company that manages herds of sheep to keep the soil fertile

Transports the seeds and deepens the roots, enriching the
ground

Todd Copeland, environmental product specialist for

Patagonia. It increases the quantity and diversity of
grasses, which accommodates the whole grassland
ecosystem. Wool is just the byproduct.

Organic Cotton

Working with Texas Organic Cotton Marketing

Goal is also to improve environment

Grows more cotton with less chemicals
Organic growth provides more local jobs and community
stability
"Patagonia Footprint Chronicles: Our Supply
Chain." Patagonia Footprint Chronicles: Our Supply Chain.
Patagonia, n.d. Web. 02 Dec. 2014.

Patagonia has teamed with Fair Trade USA

A company that is working to ensure employees

have better living conditions/environments
Community Development Premium money from
Patagonias 10 Fair Trade products will go to this
company who will then take the money and
distribute it to needy areas of a community

Footprint Chronicles
Patagonia believes their customer has the
right to see how the company operates

On their website, every product has the details of

how and where it was made
"Patagonia Footprint Chronicles: Our Supply
Chain." Patagonia Footprint Chronicles: Our Supply Chain.
Patagonia, n.d. Web. 02 Dec. 2014.

Patagonia

Patagonia provides live chats with customer

service reps
Want to ensure customers are long term by
creating a faithful relationship
Ironclad Guarantee
If a customer is unhappy with any product they can
return it
If a product has broken or needs to be
reconditioned, the company will accept the product
to be repaired or replaced
Free of charge

Patagonia wants their

representatives to display the
beliefs that the company has in
keeping the environment clean
and putting the customer first
Sonnie Totter

Started rock climbing at the age of

18
Has conquered 6 of the top climbs,
including the Monkey Face in Oregon

Timmy O'Neill

Lived in a cave for 60 days in Joshua

Tree National Park, California
Started his own nonprofit
Service trip in the Himalayas
Has also climbed some of the best

"Ambassadors." Patagonia. N.p., n.d. Web. 02 Dec. 2014.

Google images

"Ambassadors." Patagonia. N.p., n.d. Web. 02 Dec. 2014.

"MATERIALS & TECHNOLOGY." Patagonia Product InformationFabrics and Technology. Patagonia, n.d. Web. 02 Dec. 2014.
"Patagonia's History - A Company Created by Climber Yvon
Chouinard and His Commitment to the Environment (catalog
Paper, Organic and Recycled Fabrics )." Patagonia's History - A

Company Created by Climber Yvon Chouinard and His

Commitment to the Environment (catalog Paper, Organic and
Recycled Fabrics ). Patagonia, n.d. Web. 02 Dec. 2014.
"Patagonia Outdoor Clothing & Gear | Free Shipping." Patagonia
Outdoor Clothing & Gear | Free Shipping. Patagonia, n.d. Web. 01
Dec. 2014.
"Patagonia." Patagonia. Patagonia, n.d. Web. 02 Dec. 2014.
"Patagonia Footprint Chronicles: Our Supply Chain." Patagonia
Footprint Chronicles: Our Supply Chain. Patagonia, n.d. Web. 02
Dec. 2014.