Professional Documents
Culture Documents
Vaibhav Prakash
Roll 1403001022
Index
1 INTRODUCTION ABOUT NTPC ........................................................................................................... 3
An organization ................................................................................................................................................3
2.0 CORPORATE SOCIAL RESPONSIBILITY: WHAT DOES IT MEAN? .......................................... 5
2.1 HOW CSR HELP THE COMPNIES ....................................................................................................................5
2.2 THE BUSINESS CASE FOR CSR ........................................................................................................................6
3 .NTPC: THE SOCIAL COMMITMENT ................................................................................................................ 8
3.1 RESETTLEMENT AND REHABILITATION.........................................................................................................8
3.2 ASH UTILIZATION .........................................................................................................................................9
3.3 A FORESTATION ...........................................................................................................................................10
3.3.1 NTPC'S APPROACH .................................................................................................................................10
3.3.2 FOREST BANK............................................................................................................................................11
3.4 ENVIRONMENTAL MANAGEMENT ..............................................................................................................11
3.4.1 ENVIRONMENT MANAGEMENT SYSTEM / ISO-14001 ............................................................................12
3.4.2 ENVIRONMENT POLICY ............................................................................................................................12
3.4.3 RESOURCE CONSERVATION......................................................................................................................12
3.4.4 POLLUTION CONTROL SYSTEMS ...............................................................................................................13
3.4.5 MONITORING OF ENVIRONMENTAL PARAMETERS..................................................................................13
3.4.6 ASH WATER RECYCLING SYSTEM ............................................................................................................13
3.4.7 ADVANCED / ECO-FRIENDLY TECHNOLOGIES ........................................................................................13
3.5 GLOBAL COMPACT ......................................................................................................................................14
3.5.1 THE TEN PRINCIPLES OF GLOBAL COMPACT...........................................................................................14
3.5.2 PARTICIPATION BY NTPC ........................................................................................................................15
3.5.3 TSUNAMI ...................................................................................................................................................16
3.6 COMMUNITY DEVELOPMENT ......................................................................................................................16
4.0 RESEARCH METHODOLOGY ...................................................................................................................... 17
5.0 RESULT ..................................................................................................................................................... 18
6.0 CONCLUSION ............................................................................................................................................ 19
Page 2 of 19
NTPC Limited is the largest thermal power generating company of India. A public sector company, it
was incorporated in the year 1975 to accelerate power development in the country as a wholly owned
company of the Government of India. At present, Government of India holds 89.5% of the total equity
shares of the company and the balance 10.5% is held by FIIs, Domestic Banks, Public and others.
Within a span of 30 years, NTPC has emerged as a truly national power company, with power
generating facilities in all the major regions of the country. Based on 1998 data, carried out by Data
monitor UK, NTPC is the 6th largest in terms of thermal power generation and the second most
efficient in terms of capacity utilization amongst the thermal utilities in the world.
NTPC's core business is engineering, construction and operation of power generating plants and also
providing consultancy to power utilities in India and abroad. As on date the installed capacity of NTPC
is 24,249 MW through its 13 coal based (19,980 MW), 7 gas based (3,955 MW) and 3 Joint Venture
Projects (314 MW). NTPC acquired 50% equity of the SAIL Power Supply Corporation Ltd. (SPSCL).
This JV company operates the captive power plants of Durgapur (120 MW), Rourkela (120 MW) and
Bhilai (74 MW). NTPC is also managing Badarpur thermal power station (705 MW) of Government of
India.
NTPCs share on 31 Mar 2006 in the total installed capacity of the country was 19.51% and it
contributed 27.68% of the total power generation of the country during 2005-06. NTPC has set new
benchmarks for the power industry both in the area of power plant construction and operations. It is
providing power at the cheapest average tariff in the country. With its experience and expertise in the
power sector, NTPC is extending consultancy services to various organizations in the power business.
Page 3 of 19
As a responsible corporate citizen, NTPC is making constant efforts to improve the socioeconomic status of the people affected by its projects. Through its Rehabilitation and
Resettlement programs, the company endeavors to improve the overall socio-economic status
of Project Affected Persons.
NTPC was among the first Public Sector Enterprises to enter into a Memorandum of
Understanding (MOU) with the Government in 1987-88. NTPC has been Placed under the
'Excellent category' (the best category) every year since the MOU system became operative.
Recognizing its excellent performance and vast potential, Government of the India has
identified NTPC as one of the jewels of Public Sector Navratnas- a potential global giant.
Inspired by its glorious past and vibrant present, NTPC is well on its way to realize its vision
of being one of the worlds largest and best power utilities, powering Indias growth.
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Reputation- Building trust in a company is a long, uphill battle, but losing it can have dramatic
effects on share prices and customer loyalty.
Retention and recruitment- Employees want to work for responsible companies that care
about their employees and contribute to society.
Operational efficiency- CSR can improve the bottom line by using materials efficiently and
minimizing waste.
Increased sales- Cause-related marketing, ethical and environmentally conscious labels, and
new product innovation can influence the top line.
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Generic social issues- which neither significantly affect nor are significantly affected by the
business.
Value chain impact- the consequences of a company's operating activities, good or bad.
Competitive context- those aspects of the social environment that constrain the productivity
of the business in its operating location. Schools, for example, may affect the competitiveness
of companies that depend on a local workforce, even if the companies' activities do not have a
direct impact on the schools.
To be an effective and socially responsible business, companies need to move beyond generalized
concepts of good citizenship.
The benefits of CSR to businesses vary depending on the nature of the enterprise, and are typically
very difficult to quantify. A major meta-analysis has been conducted seeking to draw a correlation
between social/environmental performance and financial performance.
It should be noted that the definition of CSR used within business can vary from the strict 'stakeholder
impacts' definition and will often include charitable efforts and volunteering.
The business case for CSR within a company will likely rest on one or more of these arguments:
Human Resources
Corporate Social Responsibility can be an important aid to recruitment and retention, particularly within
the competitive graduate market. Potential recruits are increasingly likely to ask about a firm's CSR
policy during an interview and having a comprehensive policy can give an advantage. CSR can also
help to build a 'feel good' atmosphere among existing staff, particularly when they can become
involved through payroll giving, fundraising activities or community volunteering.
Risk Management
Managing risk is a central part of many corporate strategies. Reputations that take decades to build up
can be ruined in hours through incidents such as corruption scandals or environmental accidents.
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Page 7 of 19
Resettlement
Developed alternate free house plot in resettlement colony with necessary infrastructure
facilities or provisions for self resettlement.
Free transport arrangement for belongings and reusable material or suitable transport grant.
Infrastructure to be provided includes primary school, dispensary, panchayat ghar, drinking
water well/ hand pumps, WBM roads, drainage, Sulabh Sauchalaya etc.
Suitable Resettlement Grant etc.
Rehabilitation
Ash utilization is one of the key concerns at NTPC. The Ash Utilization
Division, set up in 1991, strives to derive maximum usage from the vast
quantities of ash produced at its coal-based stations. The division proactively
formulates policy, plans and program for ash utilization. It further monitors
the progress in these areas and works at developing new fields of ash
utilization.
The quality of ash produced conforms to the requirements of 3812. The fly
ash generated at NTPC stations is ideal for use in cement, concrete, concrete
products, cellular concrete, lightweight aggregates, bricks/blocks/tiles etc.
This is attributed to its very low loss on ignition value. To facilitate
availability of dry ash to end-users all new units of NTPC are provided with
the facility of dry ash collection system. Partial dry ash collection systems
have also been set up at the existing stations where these facilities did not
exist earlier. Augmentation of these systems to 100% capacity is presently in
progress.
The various channels of ash utilization currently include use by a number of
Cement, Asbestos-Cement products & Concrete manufacturing Industries,
Land Development, Roads & Embankments, Ash Dyke Raising, and Building
Products. Area wise break-up of utilization for the year 2004-05 is as under:
Area of Utilization
Land Development
4.55
4.59
Roads/Embankments
0.6
2.34
Bricks
0.2
Others
0.46
Total
12.74
NTPC has adopted user friendly policy guidelines on ash utilization. These include actions identified
for:
Page 9 of 19
In order to motivate entrepreneurs to come forward with ash utilization schemes, NTPC offers several
facilities and incentives. These include free issue of all types of ash viz. Dry Fly Ash / Pond Ash /
Bottom Ash & infrastructure facilities, wherever feasible. Necessary help and assistance is also offered
to facilitate procurement of land, supply of electricity etc. from Govt. Authorities.
3.3 A forestation
The a forestation activities of the industrial region not only serve as foreground and
background landscape features but also contribute to the overall improvement in the
environment. The crucial need for conservation and restoration of the degraded ecosystem and
preservation of genetic resources of the country led to the enactment of the "Wild Life
Protection Act" (1974) and "Forest Act" (1980) in addition to legal Acts of Air, Water and
Environment.
Maintenance of ecological balance and pristine environment therefore, has been of utmost
importance at NTPC. Environment planning and preservation is an integral part of its project
activities. NTPC undertakes a forestation program covering vast tracts of land in and around
its projects in a concerted bid to counter growing ecological threat.
3.3.1 NTPC'S Approach
It has been possible to achieve a satisfactory combination of environmental quality and
techno-economics through determined efforts at NTPC for its projects. Continuous vigilance
is maintained to minimize pollution apart from other management program taking root
simultaneously with construction activities.
The appropriate a forestation program for plant, township, green-belt and other sites are
designed according to the geographical features. The species are selected on the basis of their
adaptability and grouped with local representatives. The growth characteristics, flowering
pattern and canopy (spreading nature) are evaluated in their distribution over these sites of a
forestation. These considerations not only contribute to the aesthetics but also go a long way
in serving as "Sinks" for the pollutant emissions of the power plant... At times, they combat
pollution from other industries in the surrounding area.
Saving the existing trees, planting right at the beginning of construction phase, preservation of
trees and advice from State Forest Departments and Agriculture Universities are a few general
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guidelines followed by NTPC in the a forestation program at their projects. The site specific a
forestation details conform to the natural climatic conditions and adaptability of species. The
species are grouped into a heterogeneous combination to impart a natural and healthy
assemblage.
The arrangement of species in the green belt / buffer zone conforms to hexagonal pattern to
facilitate maximum density of species. In addition, the growth pattern and canopy are
evaluated in their actual locations of the hexagonal pattern which help uniform canopy
spreading. The tree planting, garden and park development in and around the township adds
to the general aesthetics. Plant species of medicinal value are cultivated separately in isolated
patch and information made available to residents for use appropriately.
The nursery ensures good quality planting stock so vital in the success of planting program. In
order to reduce the transport cost and damage to the planting stock, nurseries have been
developed at the projects to meet the planting requirement.
NTPC has developed independent Horticulture Department at its projects headed by
experienced horticulture officers / supervisors.
3.3.2 Forest Bank
An innovative proposal to create "Forest Banks" in each state was wherein the Forest
Department of all States / Union Territories should identify land to initiate plantations under
various program of the state. Such areas would facilitate any power project of either the State
or Centre to draw necessary "Compensatory A forestation Area" against the existing balance
in the Forest Bank. This will ensure that projects need not wait for clearance for want of
identification of areas and State Government's concurrence for compensatory a forestation.
3.4 Environmental Management
Harmony between man and environment is the essence of healthy life and growth. Therefore,
maintenance of ecological balance and a pristine environment has been of utmost importance
to NTPC. Environment protection continues to be a key area of activity in NTPC along with
growth
in
generation
of
power.
Driven by its commitment for sustainable growth of power, NTPC has evolved a well defined
environment management policy for minimizing environmental impact arising out of setting
up
of
power
plants
and
preserving
the
natural
ecology.
In November 1995, NTPC became the first public utility to bring out a comprehensive
document entitled "NTPC Environment Policy and Environment Management System".
Amongst the guiding principles, adopted in the document, are the company's proactive
approach to environment, optimum utilization of equipment, adoption of latest technologies
and continual environment improvement. The policy also envisages efficient utilization of
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resources, thereby minimizing waste, maximizing ash utilization and providing green belt all
around the plant for maintaining ecological balance. NTPC's environment-friendly approach
to power has already begun to show results in conservation of natural resources such as water
and fuel (coal, oil & gas) as well as control of environmental pollution. NTPC has chalked out
a set of well-defined activities that are envisaged right from the project conceptualization
stage.
Performance enhancement and up gradation measures are undertaken by the organization
during the post operational stage of the stations. These activities have greatly helped to
minimize the impact on environment and preserve the ecology in and around its power
projects. These measures have been enumerated as follows.
3.4.1 Environment Management System / ISO-14001
NTPC has established Environmental Management System (EMS) as per ISO-14001 at its different
establishments. As a result of pursuing sound environment management practices, all NTPC power
stations (excluding Simhadri which was commissioned recently) as well as the Corporate Environment
Management.
Reduction in land requirements for main plant and ash disposal areas in newer units.
Capacity addition in old plants, within existing land.
Reduction in water requirement for main plant and ash disposal areas through recycle and
reuse of water.
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Reduction in fuel requirement through more efficient combustion and adoption of state-of-theart technologies such as super critical boilers.
Unit sizes with super critical steam parameters for higher efficiencies and for associated
environmental gains. At Sipat (Chhattisgarh), higher capacity Units of size of 660 MW and
advanced Steam Generators employing super critical steam parameters have already been
envisaged as a green field project.
Higher efficiency Combined Cycle Gas Power Plants are already under operation at all gasbased power projects in NTPC. Advanced clean coal technologies such as Integrated
Gasification Combined Cycle (IGCC) have higher efficiencies of the order of 45% as
compared to about 38% for conventional plants. NTPC has initiated a techno-economic study
under USDOE / USAID for setting up a commercial scale demonstration power plant by
using IGCC technology. These plants can use low grade coals and have higher efficiency as
compared to conventional plants.
3.5 Global Compact
Globalization has brought significant advantages to countries and business around the world
but the benefits have spread unequally both within and among countries.
While the rules favoring global market expansion have grown more robust, the rules intended
to promote equally valid social objectives viz. in the areas of human rights, labor standards
and environment lag behind and in some cases actually have become weaker.
In order to promote Corporate Social Responsibility and citizenship in the new global
marketplace, UN Secretary General, Mr. Kofi Annan first proposed the Global Compact at
Davos in Jan'99. It was thus created to help organizations redefine their strategies and course
of actions so that all people can share the benefits of globalization, not just a fortunate few.
The Global Compacts operational phase was launched at UN Headquarters in New York on
26 July 2000. and has since then focused its efforts on achieving practical results and
fostering the engagement of business leaders in the direction.
Through the power of collective action, the Global Compact seeks to promote responsible
corporate citizenship so that business can be part of the solution to the challenges of
globalization. In this way, the private sector in partnership with other social actors can
help realize the Secretary-Generals vision: a more sustainable and inclusive global economy.
Page 14 of 19
Human Rights
Principle 1 : Business should support and respect the protection of internationally proclaimed
human rights; and
Principle 2: Make sure that they are not complicit in human rights abuses.
Labor
Principle 3 : Business should uphold the freedom of association and the effective recognition
of the right to collective bargaining;
Principle 4 : The elimination of all forms of forced and compulsory labor;
Principle 5 : The effective abolition of child labor; and
Principle 6: The elimination of discrimination in respect of employment and occupation.
Environment
Anti-Corruption
Principle 10: Business should work against corruption in all its forms, including extortion and
bribery.
NTPC expresses its continued support for the Global Compact and its commitment to
take action in this regard. The principles of GC are regularly communicated to all
employees through in-house magazines, internal training program and posters.
NTPC along with major corporate in India took the lead and founded Global Compact Society
of India in the year 2003. Further, NTPC as founder member of Global Compact Society took
Page 15 of 19
the lead for organizing the 1st national convention on Excellence in Corporate Citizenship
and Global Compact on 27th July 2004 at New Delhi.
3.5.3 Tsunami
The employee of NTPC with support of company volunteered to contribute a total sum of
approximately Rs.15.2 million from their salary, in addition to NTPC contribution of Rs.880
million to Prime Minister Relief Fund as immediate relief measures. The team of 52 NTPC
employee provided medical treatment and relief material to the affected persons. This team
treated 7838 patients and provided food to 18398 villagers and children till alternate
arrangements were made by local authorities.
NTPC team assisted for restoration of power supply in 53 relief camps, rectification of 2 nos.
control panel, inspection and suggesting rectification for 33 KV transmission systems,
installing small DG set, and repairing a number of DG sets of various capacities.
3.6 Community Development
NTPC has been a committed and socially responsible corporate citizen since its inception and
formulated specific guidelines for the welfare of Project Affected persons (PAPs) and
community development in the neighborhood villages around its power stations as early as
1980s. It is one of the first in the corporate sector to formulate comprehensive resettlement
and rehabilitation policy for addressing the issue of PAPs.
The concept of Corporate Social Responsibility is deeply ingrained in NTPC.s culture.
NTPCs mission in the area of CSR is to Be a socially responsible corporate entity with
thrust on environment protection, ash utilization, community development, and energy
conservation.
NTPCs approach towards CSR, further articulated in the corporate objectives on sustainable
power
development,
is
as
follows:
To contribute to
NTPCs fresh impetus on Community Development is reflected through formulation of CSRCD Policy, July 04, establishing NTPC foundation as a trust and initiating scheme for
economic self reliance of physically challenged persons (PCP).
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Descriptive research.
Extensive literature study
Descriptive- exploratory
Desk research
Printed & Digital information
Page 17 of 19
5.0 Result
Every country should embrace the remarkable concept of individuals and businesses forming a
partnership to support social causes. In the context of India, such a partnership has enormous
potential for strengthening society. Corporate social responsibility and volunteerism have no
boundaries and are not constrained by race, colour, or religion. Sadly, concern for the community is
often mistaken for socialism. On the contrary, capitalism thrives only when every citizen is an asset in
economic activity and has opportunities to succeed. Corporate social responsibility is a culture and
unwritten contract with the community. This invisible culture can shape brighter futures for nations.
Some would argue that it is self-evidently good that businesses should seek to minimize any
negative social and environmental impact resulting from their economic activity. It can also be
beneficial for a companys reputation to publicize (for example) any environmentally beneficial
business activities. A company which develops new engine technology to reduce fuel consumption will
(if it chooses) be able to promote its CSR credentials as well as increase profits. Some commentators
are cynical about corporations commitment to CSR and Sustainable Development and say that the
idea of an Ethical company is an oxymoron.
Page 18 of 19
6.0 Conclusion
Corporate social responsibility has much broader implications for the nation as a whole. It reduces
dependency on the government for social change. Most governmental program quickly becomes
embroiled in political manipulation, corruption, communal overtones, and bitter infighting. There is a
need for public-private partnership with well-defined controls and processes for the best use of
resources for social change. Social reforms driven by the community will bring people together, turn
the attention of the masses to tasks that benefit society, and reinforce peace and harmony.
However, the challenges in India are enormous. Social responsibility should not be limited to large
successful corporations; there should be greater participation from most small, medium, and large
businesses. The goodwill firms can generate from acts of social responsibility may, in fact, be worth far
more to the businesses than the amounts they give. Corporations collectively can make India a better
place for every citizen.
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