HEMYAR MOQBEL HADI AL-KOLI

TARGET MARKET:

Target market within Malaysia for now.

Customers are between the ages of 18 and 50 years old.
Target market can be classified into:
Primary target is public transport users
secondary target is people who like to do outdoor
activities such as picnic and athletic people.

SALES FORECAST FOR THREE YEARS:

Months

2014

January

4,700

February

5,700

March

2015

2016

6000

6,700

7500

7,800

6,500

7500

7,900

April

7,150

9000

10,000

May

8200

10500

10,600

June

10,000

12000

12,200

July

10,500

13500

13,700

August

11,000

13500

13,900

September

12,350

15000

15,600

October

13,000

16500

17,300

November

14,900

18000

19,500

December

16,000

19500

19,800

Total Estimated
Sales

120,000

150,000

155,000

PRICE Strategy:

Cost of product=RM 95.00

Profit from the product=RM 70.00
Sale Price= 95+70=RM 165.00
Price of the product wholesaler = RM 155.00.00
Price of the product for retailer = RM 165.00
Promotion Price:
20% discount for one month period
Price after discount = RM132.00

PROMOTION:
PROMOTION:
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